Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Different title tags and meta descriptions for desktop and mobile?
-
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
-
It's a great question and as the article Andy mentioned points out, there are benefits to optimizing your titles and metas for mobile. However if the site is responsive, then there is only one page and therefore only one title and description. If you serve different versions then you can do it. You'd need to host the mobile version on something like m.example.com or do what Google calls "Dynamically Serving Different HTML On The Same URL". You can learn more here: https://developers.google.com/webmasters/smartphone-sites/details.
-M
-
Hi Alex,
Yes, you can.
In fact, I will recommend to create different tags for both. Search pattern is different for mobile & desktop visitors. Mobile visitors are to be looking for different results than desktop visitors so it is important to do your keyword research for mobile traffic before creating the tags.
Mobile screens are smaller, there are fewer characters displayed in the SERPs. To adapt to the smaller screen size, it's important that your meta tags be formatted in a mobile-friendly style. Your title will be broken up into 2, possibly even 3 lines on a mobile site. You should take this into consideration when writing your title tags to make sure your page title is visually appealing and makes sense on 2 lines.
The number of characters Google allots for title tags has also changed. Instead of getting 65-70 characters to work with, titles are now measured in pixels.
Also, there is less room for meta descriptions on a mobile site than on a desktop site. Try to write shorter tags to avoid potential issues with your mobile site.
Hope this will help.
-
Hi Alex,
This really depends on how the mobile site is created, but I would suggest you have a read of this MOZ post that talks about optimising a site for mobile.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical tags in the body?
Hi there, Does anyone know if placing canonical tags in the body instead of the header of a page will still "take"? The system we are on means that making an editable header is no easy business and I was just wondering how big of a difference it makes to have it in a different area. Thank you in advance.
On-Page Optimization | | Whittie0 -
Should we add our company's name in page title tag or not?
We have been adding our company (Townscript) name in all the page titles. For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right? Please help!
On-Page Optimization | | sanchitmalik0 -
Meta separators
I've been told that pipes are the best separators for title tags. Can anyone tell me the best ones for H1 and H2 tags? Do I go with pipes, commas, hyphens, underscores...?
On-Page Optimization | | Greatmats0 -
Selling Products with a similar meta description
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general. Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that. Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
On-Page Optimization | | royRR0 -
Image titles and alt tags for multiple images
I'm hoping some of you may be able to help me understand the best way to optimize my image titles and alt tags for a specific situation. I'm working on an interior design website and they have hundreds of pictures. each of their projects has about 10 pictures. Is it best for me to us the key phrase in each title and tag? or is that to repetitive? here is what I mean: A project called "urban interior design" all images are of urban interior design, just different angles and features, so my initial idea is to just have each image title like this: Title: "urban interior design dinning area" Alt: "urban interior design dinning area view" Title: "urban interior design living room" Alt:"urban interior design living room couch view" Is this the best way or will it actually hurt my ranking with too much exact keyword use? Thanks for your help!
On-Page Optimization | | TBSEO0 -
Do I need a Meta description for every page?
HI Guys, We have just developed a new website and I'm looking to add meta descriptions with relevant key words to the pages . As the site has over 80 pages it is quite an undertaking and i was wandering if pages, such as the shopping cart and FAQ's etc, need meta descriptions as well? Thanks in advance : ) Pete
On-Page Optimization | | dawsonski0 -
How to handle Meta Tags on Pagination... page 2,3,4....
Seems that SEOMoz reports are considering my paginated pages as duplicate Meta Tags. For example, I have a product catalog with 5 paginated pages. Obviously the content on each page is unique and the URL ends in =4, =5 for the page number, but the Title and Description are the same for all the pages. Any suggestions on how to handle this? The pages other than page 1 are not indexed, so it should not be a big deal. But wondering if I should programatically ad the page number to the additional pages to show a difference?
On-Page Optimization | | paddlej0 -
Meta descriptions
Whats the deal with the date at the start of the meta descriptions? I have not really looked into this but I'm guessing its a blog thing? Take this search http://www.google.co.uk/search?aq=f&sourceid=chrome&ie=UTF-8&q=6packproject#hl=en&xhr=t&q=interview+with+paul+knight&cp=26&pf=p&sclient=psy&aq=f&aqi=&aql=&oq=interview+with+paul+knight&pbx=1&fp=835cd241c8d51fff The beautifully crafted meta description is now being cut short even though its within the character limit and is now only showing 36 characters! Is there a way to remove this? Thanks in advance
On-Page Optimization | | CraigAddyman0