Difficulties in positiong a specific keyword
-
Hi,
I am responsible for the blinds and curtains brand Kaaten and the its online store that operates in the Spanish market, during the last 6 months we have increasing substantially the traffic and improving the positioning of our main keywords (in most of the cases we postion right under Ikea and Leroy Merlin). However, there is a keyword that I cannot get to position, not even in the top 50 positions - that is the word "cortinas".
I do not understand why is that happening as in a word like "estores" with similar monthly searches and competition we rank 3rd. Looking at the Home site and analysing both keywords the density is similar, so I do not see many differences there. I also cleaned up a bit the content to remove some "cortinas" keywords and thus avoid the keyword stuffing, but no results so far.
Does any of you have any suggestion that what I can do to position better in that particular keyword?
Look forward for your response and thanks for your help.
-
Glad to hear those rankings are improving! I'd be really keen to hear how you get on, as I really can't see anything obvious as to why those wouldn't be ranking, aside from looking into the site structure more and use of 'cortinas' anchors.
Looking forward to seeing the site ranking well in the future!
-
Hi Hemblem 5,
Thanks for your answer, indeed I will be looking at consolidating the content as it might be that we have too many content pages and not a clear view of towards which one we should focus to position the word "cortinas".
For other concepts we are ranking quite well, "estores" we rank in top 5 and also "estores opacos" (black-out blinds) or "estores enrollables" (roller blinds) we rank quite good also. Even in concepts that contain the word "cortinas", like "cortinas opacas" that we rank in the top 3.
Actually for the last weeks we noticed an improvement on the positioning for the concept "cortinas" but we still not on teh first page that it is what we aim.
Anyhow, I will do what you mention and try to consolidate the pages not to scatter around the possibilities to rank for this concept.
Best regards and thanks for your help!
-
Hey,
I don't think I can answer this one for you completely, but having a look around the site, I can hopefully get some ideas flowing for you?
There's quite a few different pages targeting cortinas; using site:kaaten.com, I can see that there's this page which includes a KW-rich link to the homepage using the phrase 'cortinas'. Then there's also this page, which seems to serve a similar purpose?
I must admit, I don't know the cortinas/curtains market too well, but I have a suspicion that the way the site is structured might be worth looking at. There's a lot of great content, but perhaps some of it could be consolidated.
How are your rankings for other product related terms? E.g. specific types of cortinas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating a help hub, not sure the best name to use, " keyword help " or " help hub "?
I've been creating new content for our site, lots of help related content, so I created a help hub section. Now the more I go through it, and look at url structure and breadcrumbs, I can't help but think I should be using a keyword in there, but also don't want to over do it, since the keyword we are shooting for is also a subsection of our site, complete with url keyword and breadcrumb. So I just don't want to have too many over redundant titles like keyword this and keyword that, so I came here to get some advice from the awesome community of folks. Keep help hub so it's: Url: site.com/help-hub/helppage1 Breadcrumb: Home > Help-Hub > Help Page 1 or Url: site.com/keyword/help/helppage1 Breadcrumb: Home > Keyword > Help > Help Page 1
Technical SEO | | Deacyde0 -
Keyword Suggestions Tool & Different Subdomains
Hey all, Was reading Dan Shure's brilliant post on the Keyword Planner, and decided to plug a few of my own pages into the URL-suggester tool as well. What I got back was nothing short of strange. After plugging in our Features page, (which describes our Social Media Contesting Platform,) and getting back a bunch of suggestions related to Dr Seuss and Interior Design Scholarships, I realized that the Keyword Suggestion tool was being broken by our subdomains. I looked for precedent on my particular issue, but I think I might not be searching properly. Could anyone provide any insight into whether or not this might affect how spiders see the content on Strutta.com, whether or not this is just something that will affect the Keyword Suggestions Tool or actual SERP rankings, and if this content is already present elsewhere on MOZ, a link to said content? Much obliged 🙂
Technical SEO | | danny.wood0 -
How to target similar keywords for Main Category / Sub Categories?
Hi all, This is from an on-site point of view for an ecommerce site - Just looking for a bit of advice about how i can create different pages for similar keywords, by this i mean lets say i have 4 categories: Main Category = High Definition Sub Cat 1 = High Definition Camera Sub Cat 2 = High Definition Recorder Sub Cat 3 = High Definition Kits First lets focus on the Main Category: Would you not want to mention Camera / recorder / kits in any of the main category title / meta tags / h tags etc? From a navigation point of view its impossible not to have those words mentioned there, and from a product point of view obviously the "cameras" are going to be on the main category page also... Obviously we can create some written content also, which i presume again would be best not to mention cameras / recorders / kits? OR would it be wise to mention them, but link to those pages? NOW if we look at a Sub Category - Say 1 (Camera) Now obviously everywhere we type in "high definition camera" we are typeing in the keyword for the main category, so is there anyway to limit the effect of this, so that a sub category wouldnt rank above a main category for its keyword... for example if we were to make sure any time the word "high definition" is mentioned in title / meta / h tags, or any specific written content that the word "camera" is directly after it... Also, perhaps in the content of all three sub categories make sure 1 (or would you advise more) link to the main category using keyword "high definition"? Any advice on the above would be greatly appreciated... Also bare in mind i am talking about on site only, i'm just thinking from a creating the page point of view, i know we can try and force the issue afterwards with a few backlinks etc.. On a different note, a simple question... When you do a site:mysite.com search in google... is the list google then presents you in order of how "important" googls see's the pages on that site? Or is it just hompage then random? thanks James
Technical SEO | | isntworkdull0 -
Migrating to New site keywords question
We are converting an old static html ecommerce site to a new platform. The old site has excellent ranking for some of the products. In order to maintain our ranking we will implement 301 redirects from old to new pages (as the urls will change to SEF). I am using Googles Keyword tool (in adwords) and entering each page url of the old site (there are hundreds, I'm doing the top 50 in traffic) and generating a set of keywords, then sorting each list by global searches. For each page, Google's Keyword Tool is giving me hundreds of keywords, but in meta tags there should be no more than 15, so I need a method to choose the keywords on the new page. Question: in the new meta tags should we emphasize the most common keywords (as defined by most global searches) or the least common keywords? I would hate to lose the good ranking for the least common (long tail) keywords.
Technical SEO | | ssaltman0 -
Google appending keyword to local search result(s)?
I noticed an interesting change today in how one of my clients appears in the SERPs. Google seems to be appending a keyword to his listing title. Client website: www.mycalgarydentist.com Keyword: Calgary dentist Rank: #2 or #1 lately Title tag: Calgary Dentist | Ambiance Dental Google+ Local listing title: Ambiance Dental Link title in SERP: Ambiance Dental: Calgary Dentist That last point is what's interesting, and new. As of a couple weeks ago (before I went on holidays) his link would simply show "Ambiance Dental", which makes sense because that's the title of his Google+ Local listing. Given the above information, I can't see why his link in Google's SERP is "Ambiance Dental: Calgary Dentist" when doing a search for that keyword. When I do a search for "Calgary dentists" or other similar searches, he simply shows as "Ambiance Dental", not "Ambiance Dental: Calgary Dentists" To test yourself, use the Google AdWords Preview Tool (https://adwords.google.com/d/AdPreview/), change locality to "Calgary, AB, Canada" and search. I suspect this doesn't mean he's violating Google's guidelines for business listings (i.e. businesses aren't supposed to add keywords to their business title). I'm certainly curious why this is happening though. Can anyone provide any insight? Has anyone seen anything similar? calgary-dentist-search.png
Technical SEO | | Kenoshi0 -
Keyword and URL
I have a client who has a popular name (like 'Joe Smith'). His blog URL has only his first name and the name of his company in it, like joe.company.com. His blog doesn't rank well at all in the first 3-4 Google SERPs. I was thinking of advising him to change the URL of his blog to joesmith.company.com, and having his webmaster do 301 redirects from the old URL to the new one. Do you think this is a good strategy, or would you recommend something else? I realize ranking isn't just about the URL, it's about links, etc. But I think making his URL more specific to his name could help. Any advice greatly appreciated! Jim
Technical SEO | | JamesAMartin0 -
Keyword Difficulty Tool
Hi Mozzers! Randfishkin just posted yesterday a very nice important and helpfull post, about keyword difficulty. I will be happy, if you can write here the metrics from reports of keyword difficulty, to know more about position of our website on SERP, and to know more what to engage if someone is ranking higher than me, with same metrics of the report of keyword difficulty. It would be very nice, if we talk on this topic here about keyword difficulty how to's. Thanks
Technical SEO | | leadsprofi0 -
Accidently did a 301 redirect on root domain and lost domain keyword position
I just bought a domain about a week ago and instantly ranked number 4 for for my keywords with the domain keyword bonus. I created a landing page off the root of my domain while I'm building out my main site. I accidentally did a 301 redirect instead of a 302 from my root to my landing paging and this resulted in me losing my position and only being about to find my domain in the google if I searched for my domain specifically. Anyway to regain my original position? I have removed the redirect. Have I been put in the sandbox?
Technical SEO | | JohnTurner790