How to target similar keywords for Main Category / Sub Categories?

[isntworkdull]

Hi all,

This is from an on-site point of view for an ecommerce site - Just looking for a bit of advice about how i can create different pages for similar keywords, by this i mean lets say i have 4 categories:

Main Category = High Definition

Sub Cat 1 = High Definition Camera

Sub Cat 2 = High Definition Recorder

Sub Cat 3 = High Definition Kits

First lets focus on the Main Category:

Would you not want to mention Camera / recorder / kits in any of the main category title / meta tags / h tags etc?

From a navigation point of view its impossible not to have those words mentioned there, and from a product point of view obviously the "cameras" are going to be on the main category page also...

Obviously we can create some written content also, which i presume again would be best not to mention cameras / recorders / kits? OR would it be wise to mention them, but link to those pages?

NOW if we look at a Sub Category - Say 1 (Camera)

Now obviously everywhere we type in "high definition camera" we are typeing in the keyword for the main category, so is there anyway to limit the effect of this, so that a sub category wouldnt rank above a main category for its keyword... for example if we were to make sure any time the word "high definition" is mentioned in title / meta / h tags, or any specific written content that the word "camera" is directly after it...

Also, perhaps in the content of all three sub categories make sure 1 (or would you advise more) link to the main category using keyword "high definition"?

Any advice on the above would be greatly appreciated... Also bare in mind i am talking about on site only, i'm just thinking from a creating the page point of view, i know we can try and force the issue afterwards with a few backlinks etc..

On a different note, a simple question... When you do a site:mysite.com search in google... is the list google then presents you in order of how "important" googls see's the pages on that site? Or is it just hompage then random?

thanks

James

[isntworkdull]

Hi,

Just bumping this, as i'm still looking for any advice?

[isntworkdull]

Hi Colin,

I think the organisation needs to remain in this way, i could be wrong of course, but its like this because of compatibility issues, there are two other "formats" of cameras, recorders and kits that we sell... but none are compatible with each other... so if we made the main category "cameras"... then people might start buying different formats of cameras thinking they will work together...

Thanks for the breadcrumbs tip, didnt even think about it... have just added breadcrumbs to all categories...cheers

[SVmedia]

Do you think it would be easier to optimize a structure where your main categories where specific types of products, and not a characteristic that multiple types of products have (high definition)?  So organize it by cameras: - HD - other - other.  recorders: - HD - other -other.  I don't really know enough about what you do, but it just seems like there'd be a more efficient way for you to organize it.

If you're concerned about sub-categories cannibalizing your main category you could always no-index them. And breadcrumbs would useful in respect to the interlinking as well - so every sub category will be linked to parent automatically.  I think if you do that and nail the category structure and navigation, then you'll have a solid internal link structure already.   Hope this helps!