Whether to use new domain or old ecommerce site domain that has been incomplete for a long time.
-
Hello,
We are starting a second store in our niche. Which of the following should I choose:
A. We have a site from a year and a half ago that we put content on but never actually added products. The category and article content needs to be completely rewritten. We will completely rewrite the content to be much better and up to date. We're planning on adding products and rewriting the manufacturer descriptions.
B. We could use a new domain that is closer to exact match for our main keyword. We'd just buy one for $15
I don't know whether A or B would be the fastest way to get the site going. I'm concerned that leaving a site half done for a year could cause an issue, but I really don't know.
If you've got experience with this, please advise.
Thank you.
-
Sounds great. Thanks Chris
-
In the example you describe, I think that whatever you might do that worked for one domain would work equally well for the other, if you had gone with that one instead, If there were a difference, I think that it would be so minute in comparison to the amount of work that has to go into either domain to get it to be successful that the difference would seem insignificant.
-
Hi Bob,
As long as site A hasn't had a penalty of any kind, this will be your quickest route. Don't worry about no content being updated on there for some time - lots of sites don't get updated all the time. Google will see when work is started and come back to crawl more often.
Also, don't worry about buying a domain to match keywords - EMD lost any real benefit some time back.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What if i dont use an H1, but rather, h2 with multiple keywords.
the reason i dont want to use h1 is because i can have only one h1, however if i use several h2s. is it gonna help me rank? bacause google likes h1 more than h2, is google gonna give more priority or same priority to h2., and if that priority is gonna be less, what will be the percentage of that lessness? for ex: h1 gets 90 score if my h1 is missing how much score my h2 will get out of hundred(i know there is no such metric but i am just wondering anyways)
White Hat / Black Hat SEO | | Sam09schulz0 -
Do we lose Backlinks and Domain Authority of URL when we change domain Name?
Have 1 performing domain (Monthly - 4M visitor ) now we want to change domain name ( Brand name like SEOMOZ to Moz ). I have general knowledge about domain changing prevention tips like 301 redirection and other thing. My concern is about backlinks and DA. How can I prevent any lose from SEO Point of view. (backlink lose) Do I need to change all backlink form source or redirection is enough to get all reference traffic from that backlinks?
White Hat / Black Hat SEO | | HuptechWebseo0 -
My site just dropped significant!
Just noticed that my website onlinecasting.co.za just dropped 50+ places on basically all the keywords I'm following.
White Hat / Black Hat SEO | | KasperGJ
I can also see, that today there almost havent been any new sign-ups so something happened.
I didnt change anything. On issue, which might have something to do with it, is that I own several "copies" of the same site, just in different countries (domains). I host the websites myself, and they are all on the same server. The text and design in the same in some of the countries except that "jobs" are unique for the country. I also have:
onlinecasting.ae (english)
onlinecasting.sg (english)
onlinecasting.mx
and more coming So, could that be the reason, that google somehow now decided, that it wont accept the "allmost same site"?0 -
Can links from an old site raise DA for other site? Or just unethical?
So this may be an odd question. So a competing company went out of business. Their domain name is now available. So just for research purposes, would you ever or would it be unethical for a person to buy an expired competing domain name, and point it to another site to collect their link juice? The site was only a DA of 10, but not sure if one - its bad to buy a competing companies expired domain - and two - even though in the same industry, this would be bad to point it to another site or create a site from it. Just curious your thoughts.
White Hat / Black Hat SEO | | asbchris0 -
Potential Implications of using the Disavow tool to remove thousands of links
So here's the situation. My companies site has over 30 thousand backlinks from Rippling.info These links all point to 3 product pages, some of which are no longer in production. Apparently a former employee was experimenting with some link farm ideas. My questions are; 1. does anyone here have experience with rippling.info? Is it legit? It seems like a link farm but Google allows adsense ads??? I thought Google was against link farms... 2. if I use the Disavow tool in Webmaster Tools to tell Google these 30k+ incoming links are to be ignored, will there be any consequences? -Google Analytics shows zero referral traffic since jan 1st 2012.
White Hat / Black Hat SEO | | mjmorse0 -
Are duplicate item titles harmful to my ecommerce site?
Hello everyone, I have an online shopping site selling, amongst other items, candles. We have lots of different categories within the LED candles category. One route a customer can take is homepage > LED candles > Tealights. Within the tealights category we have 7 different products which vary only in colour. It is necessary to create separate products for each colour since we have fantastic images for each colour. To target different keywords, at present we have different titles (hence different link texts, different URLs and different H1 tags) for each colour, for example "Battery operated LED candles, amber", "Flameless candles, red" and "LED tealights, blue". I was wondering if different titles to target different keywords is a good idea. Or, is it just confusing to the customer and should I just stick with a generic item title which just varies by colour (eg. "LED battery candles, colour")? If I do the latter, am I at risk of getting downranked by Google since I am duplicating the product titles/link texts/URLs/H1 tags/img ALTs? (the description and photos for each colour are unique). Sorry if this is a little complicated - please ask and I can clarify anything...because I really want to give the best customer experience but still preserve my Google ranking. I have attached screenshots of the homepage and categories to clarify, feel free to go on the site live too. Thank you so much, Pravin BqFCp.jpg KC2wB.jpg BEcfX.jpg
White Hat / Black Hat SEO | | goforgreen0 -
New domain or flagged domain?
New client had a domain get flagged by Google and disappear from search rankings. He left is old website company and wants us to design new site using the flagged domain. Are we better off using a new domain or try to resurrect the flagged domain?
White Hat / Black Hat SEO | | Group20 -
Site ranking position 1, after 1 day existing
Hi, I'm working in the Online gaming and since a few months there was a website called 'Htmlwijzer.nl', it ranked page 1 for 'online casino' in Google.nl which is of course a high competive keyword and remained there for about 2 months. This website didn't come up slowly in Google.nl from page 10 to 1, it just was there one day at page 1. This one only had HTML-related information content and did rank for 'online casino' with a layer ad on it's site which would only be showed to users in the Netherlands. Now that website received a penalty after 2 months, and since today a new site is in Google at position 1, called www.casinowijzer.nl. It has completely no backlinks (online a 301 from the former domain). It just popped up there.. Does anyone know how this website could have gotten here? It's obviously blackhat, but for a keyword like 'online casino' it's quite amazing. Thanks,
White Hat / Black Hat SEO | | iwebdevnl0