Conversion Rate Higher Than Landing Page Visits?
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Interesting to see in Google Analytics that the conversion rate is higher than landing page visits - could it be attributed to a visitor clicking the CTA button multiple times?
Or perhaps there is duplicate GA code on the conversion page since we utilize both Google Analytics and HubSpot.
(see attached funnel screenshot)
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Check how people are arriving at the goal (conversion) page. Are they going directly to that page somehow through a link or direct? That would cause an increase in goal conversions and since they did not start from the 1 step they are not being shown at the beginning of the funnel.
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