A few important mobile SEO questions
-
I have a few basic questions about mobile SEO. I'd appreciate if any of you fabulous Mozzers can enlighten me.
Our site has a parallel mobile site with the same urls, using an m. domain for mobile and www. for desktop. On mobile pages, we have a rel="canonical" tag pointing to the matching desktop URL and on desktop pages we have a rel="alternate" tag pointing to the matching mobile URL. When someone visits a www. page using a mobile device, we 301 them to the mobile version.
Questions:
1. Do I want my mobile pages to be indexed by Google? From Tom's (very helpful) answers here, it seems that I only want Google indexing the full site pages and if the mobile pages are indexed it's actually a duplicate content issue. This is really confusing to me since Google knows that it's not duplicate content based on the canonical tag. But - he makes a good point - what is the value of having the mobile page indexed if the same page on desktop is indexed (I know that Google is indexing both because I see them in search results. When I search on mobile Google serves the mobile page and when I search on desktop Google serves me the desktop page.)? Are these pages competing with each other? Currently, we are doing everything we can do ensure that our mobile pages are crawled (deeply) and indexed, but now I'm not sure what the value of this is? Please share your knowledge.
2. Is a mobile page's ranking affected by social shares of the desktop version of the same page? Currently, when someone uses the share buttons on our mobile site, we share the desktop url (www. - not m.). The reason we do this is that we are afraid that if people are sharing our content with 2 different url's (m.mysite.com/some_post and www.mysite.com/some_post) the share count will not be aggregated for both url's. What I'm wondering is: will this have a negative effect on mobile SEO, since it will seem to Google that our mobile pages have no shares, or is this not a problem, since the desktop pages have a rel="alternate" tag pointing to mobile pages, so Google gives the same ranking to the mobile page as the desktop page (which IS being shared)?
-
Thanks so much!
This is exactly what I wanted to know.
-
After a pretty long conversation a while ago with Google's John Mueller, we tok the plunge and developed mobile version of our site.
We then went on to discuss how Google ranks mobile. He mentioned that it works like a swap, it will look at the content on your desktop version and determine from that what page to display in Google mobile. So a page could simply have little to no text but rank in mobile for the text that is on teh desktop version. Its al bit of a flaw in some ways.
However a big thing taken into account is if your site is mobile optimized, if Google was unable to index your pages it would not be able to determine if you had optimized for mobile and would decrease you ranking opportunity.
Duplicate content is not an issue, especially if its marked as alternate/canonical
As the alternate works like a swap it the social is also not an issue, in fact you are better in some ways having all social and all link building going to one place.
For example my co.uk has no links social shares etc.. its all on my .com, when a user searches for my site in google.co.uk, Google looks for what site ranks best and then looks to see if there is an alternative it should swap out in its place.
So if you had some shares on one and some shares on another it would be less powerful than all on one site combined.
Hope that makes sense?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Five best practice for SEO
Hello Everyone, I am new to SEO and need some help. I have 6 sites and I need to know what are the top 5 strategies for Off page seo. I mean the most important ones. Thanks Abie
Intermediate & Advanced SEO | | signsny0 -
URL structure for SEO
Hi Mozzers, I have a site which is a combination of product pages, and news and advice pages that relate to the products. How would you approach the URL structure for this, following SEO best practice? Approach 1 Product pages:
Intermediate & Advanced SEO | | A_Q
www.website.com/product-category/product-page News and advice pages:
www.website.com/product-category/product-page/news-and-advice-story-1
www.website.com/product-category/product-page/news-and-advice-story-2
etc or Approach 2 Product pages:
www.website.com/product-category/product-page News and advice pages:
www.website.com/news/product-category/news-and advice-story-1 (with internal linking to relevant product page)
www.website.com/news/product-category/news-and advice-story-2 (with internal linking to relevant product page)
etc Or would a different approach be better?0 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
SEO of blogging websites
What are the best practices of doing SEO of article/blogging websites.
Intermediate & Advanced SEO | | Obbserv0 -
4 questions about a paragraph of SEO friendly text in my e-com websites header.
Hi guys, I'm trying to understand the SEO behind our websites header. www.mountainjade.co.nz As you can see we have a paragraph of relevant introductory text that is also SEO friendly in our header. What I would like some help with is understanding how google views and assigns 'juice' to information like this in the header or footer of a website. Usually certain pages have content specific to a given topic, and google ranks these pages accordingly. But with a websites header / footer its content appears on every page as the header is always at the top and footer at the bottom. 1. In what way does my website benefit from the paragraph of text in the header? e.g at the domain level? Just the home page? etc etc 2. How does google assign 'juice' to the paragraph of text? (similiar to Q1). 3. How would my website be effected if I moved the text to the footer? (Aesthetic change) 4. When I 'inspect element' on the paragraph, it is labelled 'div id=site description.' Can someone please explain the relevance of a sites description to SEO for me. This paragraph of text was in the websites header before I came onboard, and I've been too concerned to change / move it as I don't know enough about it. Any help would be appreciated! Thanks team, Jake
Intermediate & Advanced SEO | | Jacobsheehan0 -
Quick Question: Is it Bad for SEO to paste from Word to your CMS?
Hey just a quick question I'm having trouble finding a definitive answer to: Is the markup that is transferred from Word docs bad for SEO? We are managing to paste it and it looks fine, but the developers are worried that the extra code will be bad for SEO. Does anyone have solution besides pasting into Text Editor and formatting in the CMS? Is this necessary or can we just leave the extra code? Thank you!
Intermediate & Advanced SEO | | keL.A.xT.o0 -
How to lay off your SEO compnay?
I have decided to replace my seo company. The pint is this company has been partly my developer too. So he has set up a demo server of my website. 1- Should I be worried about duplicate material when I end my cooperation with this company(The demo server) 2- Should I be worried that if they do not like it, they go and delete all the submitted materials and destroy my pages rankings? Thanks all
Intermediate & Advanced SEO | | AlirezaHamidian0 -
The format for image SEO
Hi there. After looking at a few SEO videos relating to image SEO it seems important to ensure images are SEO'd just as well as pages. I however have a question. If the page is Meta titles the following: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech And this particular page contains five images which are each variants of this product, how is it best to SEO them? Would you go with the: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Front Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Back Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Side and so on... Or would this result in keyword stuffing with Google's new over-optimisation rules. Would it be better to rename them so they are all individual? I am considering deleting the images, renaming them on the server as the SEO proof name and then re-uploading them so the Image caption = filename. Am I on the right track? If you need the page: http://www.onlineforequine.co.uk/jodhpurs-breeches/22-just-togs-ladies-latina-denim-breech.html
Intermediate & Advanced SEO | | onlineforequine0