Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Change url structure and keeping the social media likes/shares

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Change url structure and keeping the social media likes/shares

    Intermediate & Advanced SEO
    2
    2
    4642
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ShaqD
      ShaqD last edited by

      Hi guys,

      We're thinking of changing the url structure of the tutorials (we call it knowledgebase) section on our website. We want to make it shorter URL so it be closer to the TLD.

      So, for the convenience we'll call them old page (www.domain.com/profiles/profile_id/kb/article_title) and new page (www.domain.com/kb/article_title)

      What I'm looking to do is change the url structure but keep the likes/shares we got from facebook. I thought of two ways to do it and would love to hear what the community members thinks is better.

      1. Use rel=canonical

      I thought we might do a rel=canonical to the new page and add a "noindex" tag to the old page.

      In that way, the users will still be able to reach the old page, but the juice will still link to the new page and the old pages will disappear from Google SERP and the new pages will start to appear.

      I understand it will be pretty long process. But that's the only way likes will stay

      2. Play with the og:url property

      Do the 301 redirect to the new page, but changing the og:url property inside that page to the old page url. It's a bit more tricky but might work.

      What do you think? Which way is better, or maybe there is a better way I'm not familiar with yet?

      Thanks so much for your help!

      Shaqd

      1 Reply Last reply Reply Quote 0
      • RMATVMC
        RMATVMC Subscriber last edited by

        Shaqd

        I have done this, although I am not familiar with the canonical method you mentioned. Social share counts are tied directly to a URL so if the structure of a URL changes at all the old count will be attributed with the shares. You can create a custom social share button that pulls the data from the old pre  url structure change. Mike King has an awesome post about how to do that here (which is what I believe you are referring to with the og: url propterty?): http://searchenginewatch.com/article/2172926/How-to-Maintain-Social-Shares-After-a-Site-Migration 

        You can read a thread where he and I discussed it here: http://moz.com/community/q/preserving-social-shares-through-url-changes

        His method works.

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • Brenda.Haines

          Looking for opinions on structuring meta title tags/page title/menu title/H1

          Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?

          Intermediate & Advanced SEO | | Brenda.Haines
          1
        • ds9.tech

          Ogranization Schema/Microformat for a content/brand website | Travel

          Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

          Intermediate & Advanced SEO | | ds9.tech
          0
        • Ashcastle

          URL structure - Page Path vs No Page Path

          We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.

          Intermediate & Advanced SEO | | Ashcastle
          0
        • Taiger

          Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/

          Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/   to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance

          Intermediate & Advanced SEO | | Taiger
          0
        • RosemaryB

          Need a layman's definition/analogy of the difference between schema and structured data

          I'm currently writing a blog post about schema.  However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably.  I understand this schema.org is a vocabulary of global identifiers for properties and things.   Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!

          Intermediate & Advanced SEO | | RosemaryB
          0
        • Ideas-Money-Art

          Should I Keep adding 301s or use a noindex,follow/canonical or a 404 in this situation?

          Hi Mozzers, I feel I am facing a double edge sword situation. I am in the process of migrating 4 domains into one. I am in the process of creating URL redirect mapping The pages I am having the most issues are the event pages that are past due but carry some value as they generally have one external followed link. www.example.com/event-2008 301 redirect to www.newdomain.com/event-2016 www.example.com/event-2007 301 redirect to www.newdomain.com/event-2016 www.example.com/event-2006 301 redirect to www.newdomain.com/event-2016 Again these old events aren't necessarily important in terms of link equity but do carry some and at the same time keep adding multiple 301s  pointing to the same page may not be a good ideas as it will increase the page speed load time which will affect the new site's performance. If i add a 404 I will lose the bit of equity in those. No index,follow may work since it won't index the old domain nor the page itself but still not 100% sure about it. I am not sure how a canonical would work since it would keep the old domain live. At this point I am not sure which direction I should follow? Thanks for your answers!

          Intermediate & Advanced SEO | | Ideas-Money-Art
          0
        • djlittman

          If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?

          I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org.  Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains.  I simply purchased them to prevent competitors from buying the domains.

          Intermediate & Advanced SEO | | djlittman
          0
        • IHSwebsite

          Robots.txt: Can you put a /* wildcard in the middle of a URL?

          We have noticed that Google is indexing the language/country directory versions of directories we have disallowed in our robots.txt. For example: Disallow: /images/ is blocked just fine However, once you add our /en/uk/ directory in front of it, there are dozens of pages indexed. The question is: Can I put a wildcard in the middle of the string, ex. /en/*/images/, or do I need to list out every single country for every language in the robots file. Anyone know of any workarounds?

          Intermediate & Advanced SEO | | IHSwebsite
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.