How can I drive organic traffic to a specific landing page?
-
HI,
I have a site which is attracting traffic for my target keywords but to the wrong pages.
I usually create a series of articles on the topic (10-15) an start getting organic traffic, but I have not been able to drive the traffic to the main page for that topic.
How can I get the main page rank over sub pages?
Thanks in advance!
-
Good, relevant links are definitely a strong signal for getting your page ranked higher. If you're seeing competitors who are ranking for "the exact page," I'd take a look and see what they are doing that's working so well for them.
For more info about better internal linking, I'd watch our webinar from August all about internal linking.
-
Ok Guys,
Thank you all for your inputs, I found three issues -
- Content on the main page is weaker. It is an introduction and list of the articles.
- Internal linking need to be better structured - would love to get some tips on this so will be searching for best practices.
- The sub pages are getting more traffic, social share etc and ranking better for long-tail and perhaps this is boosting them for the main keyword also.
I have seen on numerous sites that they have the exact page show up for the main keywords, I guess it is also because of lots of links to these pages. I don't have many links.
Any suggestions to correct this are welcome!
-
and that is precisely the reason for me asking John in that video about how to recognise things like this.
Its really bad that Google has removed keywords for referrers that use https (logged in to Google) as this basically makes it very hard for you to see what your customer was looking for when they landed on that page. Back in the day you could use that info to alert a user to a product page or some other clever tactic.
John also said in another hangout that they removed it because it was being abused and people were making millions of dynamic pages to scrape up traffic.
However I see no reason not to have it in WMT or Analytics, but it turns out that they don't want users to be able to do powerful keyword research. I personally feel that this is a backwards move on Google part.
Watch his advice in teh video above, its about 8 minutes long and he goes into detail about recognising if the page that you want to have ranking is the best option and how to make that happen.
-
All great technical replies, but don't forget to look at the content and consider which would actually be good for the user to end up on. You might be getting a lot of longtail traffic that's a deeper search, example your landing page is about "cats" but people are going to your article about "best food to feed a cat." Sometimes main topic pages can have very light content and aren't very attractive to users looking for information.
-
I actually just asked Google's John Mueller the very same thing and additionally a question about finding pages that do the same thing that may have been missed.
Check out the video clip
https://www.youtube.com/watch?v=-GlxLlpm3Ew&feature=player_detailpage#t=2343
-
I am assuming you have done the basic checks like:
-
page is in your sitemap
-
Google has crawled the page
-
meta title and description optimised
If this has been done, does the sub pages have better content than the main page.
Like Bruce said, use Moz and see what keywords the page is ranking for or you could use something like searchmetrics to see what keywords are driving the traffic. Without knowing the url or keywords its a bit difficult to give you a bit more detail
-
-
Analyse why traffice is not going to the main page. A few things to look at:
Do a page rank check on Moz on each page using the keyword, and follow the guidelines and make adjustments.
See if the actual pages are getting the same keyword as a trigger, you might find it is actually another word that is ranking higher.
Hope that helps
Bruce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home page optimisation
It's not possible to add a keyword to the homepage url. Do we still add a secondary keyword along the primary one on the home page title and meta description etc. How do we make our primary keyword to dominate in this case. Thanks
On-Page Optimization | | Timberwink0 -
We recently updated a large guide that takes the place of the original. The original has some nice organic traffic to it and I don't want to risk losing it. Should I 301 redirect to the new version, or update all the info directly on the original page?
We don't have a lot of content that garners much non-branded organic, so this is something I don't want to risk losing. We do not have a whole lot of external links into the page either.
On-Page Optimization | | AFP_Digital1 -
Too Many On-Page Links
Ok so I am very new to MOZ, and we have just set up our PRO account and campaign. When we got our crawl results we had 4 pages with "too many on-page links". All of these pages correspond with our blog, which is a wordpress hosted blog that is integrated into our site. Our site is www.moxicopy.com and the blog is www.moxicopy.com/blog I am confused on how we have over 100 on page links on these pages, as we have very few links on our blog.
On-Page Optimization | | Moxicopy.com0 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
Repetition of Location on A Page
I was wondering if there was a certain number of times you had to repeat a location to help your page rank well. Thanks
On-Page Optimization | | OOMDODigital0 -
Locating Duplicate Pages
Hi, Our website consists of approximately 15,000 pages however according to our Google Webmaster Tools account Google has around 26,000 pages for us in their index. I have run through half a dozen sitemap generators and they all only discover the 15,000 pages that we know about. I have also thoroughly gone through the site to attempt to find any sections where we might be inadvertently generating duplicate pages without success. It has been over six months since we did any structural changes (at which point we did 301's to the new locations) and so I'd like to think that the majority of these old pages have been removed from the Google Index. Additionally, the number of pages in the index doesn't appear to be going down by any discernable factor week on week. I'm certain it's nothing to worry about however for my own peace of mind I'd like to just confirm that the additional 11,000 pages are just old results that will eventually disappear from the index and that we're not generating any duplicate content. Unfortunately there doesn't appear to be a way to download a list of the 26,000 pages that Google has indexed so that I can compare it against our sitemap. Obviously I know about site:domain.com however this only returned the first 1,000 results which all checkout fine. I was wondering if anybody knew of any methods or tools that we could use to attempt to identify these 11,000 extra pages in the Google index so we can confirm that they're just old pages which haven’t fallen out of the index yet and that they’re not going to be causing us a problem? Thanks guys!
On-Page Optimization | | ChrisHolgate0 -
Traffic falling
Over the last couple of weeks the organic traffic on our site has fallen pretty significantly. With the latest update from SEOmoz it went down 25% this week. I know this can happen from time to time, but we have been pretty stable with our traffic for the last year or so for this particular site. We haven't spent a ton of time on it in the last month so the lack of fresh content could be a factor. I can't think of any reason we would be getting penalized. Is there even a way to tell if we are penalized?
On-Page Optimization | | ClaytonKendall0 -
Results in the On-Page
I put one site (www.fmredesdeprotecao.com.br) and register some keywords, but the keywords don't appear in the results On-Page like the other campaigns. How can I solve that?
On-Page Optimization | | Ex20