Social Impacts on SEO? How to Do this?
-
I'm new in SEO and heard by one of my friend that social signals are important for SEO of a website. If people have shared a website's url on their twitter, then it will automatically get rank in google. Is that true and how google sees this social sharing? and how can I do this for my website?
-
Hi,
Social signals does affects rankings in long time period, if real people talks about your brand and your website, shares them it's good for you. But don't waste your time and money with buying social signals.
-
And here's the link to rpaiva's question from last week - http://moz.com/community/q/does-social-media-hold-value-with-seo-if-so-then-how
Christy
-
Hey!!!
I asked a similar question a week ago and a Director at Moz reached out to me and provided me this excellent explanation on the effects of social on SEO.
http://www.slideshare.net/jennifersablelopez/social-medias-influence-on-search-going-beyond-rankings.
Hopefully this helps you bud!
-
firstly that is not quite true. If something is shared on twitter it will not automatically rank in Google, as Google won't use Twitter as a signal, as Twitter can cut off their service at any point (http://www.brafton.com/news/qa-with-matt-cutts-at-ses-san-francisco-social-reputability-for-seo-traffic-cannibalization-and-the-promise-of-transparency-from-google)
Posting on G+ might be different as it will tell google about the new page, however so long as your page is in the sitemap and Google can crawl your site, this is still the best way to initially get a page to rank.
Improving a page rank is a different question to getting a page rank.
Search metrics among other great sites reveal correlations that sites that rank well have (http://www.searchmetrics.com/en/knowledge-base/ranking-factors/) but this isn't a check list and just because you do them all, doesn't mean you will rank highly. Moz has one too http://moz.com/search-ranking-factors
Both of them state that pages that have more +1s tend to rank better, and while this might be the case, they usually also have great content, high DA, large user base etc
Search engine land did a great article on social ranking factors (http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389 - bit old but still relevant).
So in answer to your question - does posting a link on twitter help it rank - Nope and does it improve rankings, probably not.
-
Hi,
Short answer is that Social signals are not used for rankings at all. (if you think about it it make sense since you can fake those like there is no tomorrow).
Read more on this at: http://searchengineland.com/googles-matt-cutts-facebook-twitter-pages-are-treated-like-any-other-web-page-on-the-internet-182370
On the other hand, if you do have a large exposure / visibility on social networks, a real one - not faked - with real users and real interaction chances are high that people will share, quote and link to you and that will impact your SEO efforts. I would not focus on social just to get SEO advantages though as it will prove to be a negative ROI.
Related with your last statement - it's true that once you +1 or share on Google plus or twiter for example an URL chances are high that you will get indexed faster - note that there is a distinction between getting indexed and getting ranked. Google bot will find your domain / url faster, it will crawl and index it but that doesn't mean you will rank, rank well or get any boosts in rankings - you are just in the index.
Hope it helps.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Drop
Over the last few months my rank has dropped by around half and for the life of me I can’t see why. There are no warnings on Google Console. Am I missing something? Website: thespacecollective.com
Intermediate & Advanced SEO | | moon-boots0 -
External Redirects & SEO
This company page redirects their external clients links: https://www.coinbase.com/clients QUESTION: What effect does this type of redirection have on the SEO going to these client pages, for their clients Websites?
Intermediate & Advanced SEO | | mstpeter0 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
SEO Recommendations
For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales. About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales. I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content. As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible. I wonder if anyone has been in a similar position and what they did to try and regain their previous position? Colin
Intermediate & Advanced SEO | | NileCruises0 -
Changing Wordpress Permalinks Bad For SEO?
Hi, I have various pages set up such as http://www.musicliveuk.com/home/wedding-singer. Is there any benefit in SEO terms to changing it to http://www.musicliveuk.com/live-music/wedding-singer? I would presume that a keyword would be better for SEO than 'home' which is irrelevant? Also if I were to change it would all the links external I have on other sites pointing to http://www.musicliveuk.com/home/wedding-singer be lost as the url no longer exists? I suppose I could set up a manual redirect from http://www.musicliveuk.com/home/wedding-singer to http://www.musicliveuk.com/live-music/wedding-singer or would wordpress automatically redirect from the old to new? By redirecting I understand that some 'link juice' is lost along the way so is including the keyword in the url of enough benefit to warrant losing some link juice? Finally if I do change the url to include the keyword how do I do it in wordpress? I can only see how to change the page title using the 'edit' button when editing a page?
Intermediate & Advanced SEO | | SamCUK1 -
HTML entities and SEO
I recently came across an article on HTML entities that discussed how their appear in search results. The same article also mentioned that their use might be considered spam. Since I know nothing of them (other than what I read in the one article) are they a good or bad idea to make meta descriptions stand out from the crowd?
Intermediate & Advanced SEO | | casper4340 -
Am I Doing This Wrong? Ecommerce SEO
I ran my site through the SEOMoz On-Page Optimization tool and one of the problems noted was "Keyword Self-Cannibalization" in this case, it was stating I was using the keyword "Board Games" too much. Site in question: http://theboardgamers.co.uk/ The problem being is that every product link contains the word "Board Game" - Which makes sense, but I guess it may look spammy to the SEO world. Would it be best to remove the "board game" part from each internal link and only leave it in the URL structure?
Intermediate & Advanced SEO | | REMOVE560 -
Page Titles SEO Title
Hi, I run an e-commerce store and within the CMS I define the SEO title, SEO description and SEO keywords for each item. I spoke to a SEO firm who advised me to start every product title with the colour, as this will reduce the duplicate page titles and serve me well in the future. Whats everyones view on this? Does naming something Grey Armani Jeans | Armani Jeans from Designer Boutique stand up better against Armani Jeans Grey | Armani Jeans from Designer Boutique? Any help or tips on how to format the page titles and descriptions would be great. Thanks Will
Intermediate & Advanced SEO | | WillBlackburn0