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Sponsored posts against Google guidelines?
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I'm a bit confused. Every blog I try to outreach on always give me a quote for a sponsored post. Isn't this against Google guidelines because you paying for a link technically even though your paying for a post?
Do you guys buy sponsored posts?
Should this be avoided?
How do you outreach to a blog that offers sponsored posts? They can smell that you want a link from a mile away and give you a nice fat quote.
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Point well made.
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I might have used a bad example with Rand, but it is amazing how many companies take paid posts or reviews. Places like Allure, Vogue, Huff Post, NY Times, ect. What you are really hitting is the demographic that thinks they are reading something that is impartial, but in reality they are just being advertised to under the guise of "News". I always make sure the link is nofollow, so I do not really consider it blackhat, be shakey marketing, maybe. But in the end it comes down to dollars and cents. I regularly have posts that are paid in the 500-1000usd range. When you first do it, it is a leap, because there is no SEO value at all. But the largest return I have had was a post that in 3 days grossed 50k in sales on high margin products. The posts usually die fast, because people want the latest greatest thing. But they end up getting shared and work for the most part generally.
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When it comes to domains that feature sponsored posts (aka paid guest posts), I think there is a lot of FUD out there and the domains selling sponsored space are capitalizing on that. There is also a fundamental difference between the value of Rand posting a single WBF post on Moz (that promoted a product), Rand posting the same single WBF post on another domain, and, for example the value of Moz, as a domain/brand regularly posting content it received money for from other parties.
I think the difference is in the measurable quality of the audience. Ongoing sponsored content:
- Lowers the current quality of the audience (why would an expert spend time reading paid-for content--unless it is of the most high quality--when the expert could spend time reading more virtuous--and usually better--content somewhere else? ), which is to say that it plays into lower rankings for the content/domain.
- Is a downward spiral. If Rand were to post a single WBF that promoted a product, it would likely be a very effective promotional tool for the product and would have little impact on people's perception of Moz. But if every WBF promoted a product, such would decrease the value of WBF and the worth of the promotions themselves. And if Moz were to regularly post sponsored posts/advertisements, in the long run the quality and value perceived in the brand/domain would suffer greatly and such would be indicated by its membership numbers and its rankings.
All of that's to say that best case scenario, I see sponsored posts being of dubious short-term value and of even less value in the long term.
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Good answer. If there is a marketing benefit then it is worth doing. If you are doing it purely for SEO then you are buying links and take the risks that come with that.
If the sites you are contacting are asking you for money for followed links then you are probably not the first so it's a risky path you are walking down.
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Generally it is against Google's guidelines if you are buying a do follow link. So in doing something like this you need to weigh the SEO vs Marketing value. I personally do it with a lot of my clients, but not for SEO purposes, it is for marketing / sales purposes. My clients are generally e-commerce sites for a little insight. See some markets have blogs that people read every time it is posted. Kind of like a Rand Fishkin article in our market. If Rand came out tomorrow witha whiteboard friday and said this product is great, it boosted Moz's organic SEO by 100% think how many people would flock to buy it. Most of the time since paid links should be no follow, there is no SEO benefit, but at the end of the day if it puts more money in yours or your clients pocket than was spent, then it is worth it. I will say that I buy links, I make sure they are not followed and I buy them when I think they can create sales for my clients. As far as I know that model fits in the Google guidelines because buy making sure they are not followed I am not buying them for SEO purposes.
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
Link Building | | Adina Laura Matei
about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
how to proceed? thank you
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
Backlinks on Moz not on Google Search Console
Moz is showing thousands of backlinks to my site that are not showing up on Google Search Console - which is good because those links were created by some spammer in Pakistan somewhere. I haven't yet submitted a disavow report to Google of well over 10K links because the list keeps growing every day with new backlinks that have been rerouted to a 404 page. I have asked Google to clarify and they put my question on their forum for an answer, which I'm still waiting for - so I thought I'd try my luck here. My question... If Moz does not match Google Search Console, and backlinks are important to results, how valid is the ranking that Moz creates to let me know how I'm doing in this competition and if I'm improving or not. If the goal is to get Google to pay attention and I use Moz to help me figure out how to do this, how can I do that if the backlink information isn't the same - by literally over 10 000 backlinks created by some spammer doing odd things... They've included the url from their deleted profile on my site with 100s of other urls, including Moz.com and are posting them everywhere with their preferred anchor text. Moz ranking considers the thousands of spam backlinks I can't get rid of and Google ignores them or disavows them. So isn't the rankings, data, and graphs apples and bananas? How can I know what my site's strength really is and if I'm improving or not if the data doesn't match? Complete SEO Novice Shannon Peel
Link Building | | MarketAPeel
Brand Storyteller
MarketAPeel0 -
Google Disavow File Update
Is there any specific format to update the Disavow file? Also if I submitted the file a months ago, and need to update it now... should I leave the old 'excluded domains' or should I remove them? Lets say this is what I have: How would you update it? #explanation from to Google went here... and ended here.
Link Building | | dhidalgo1
"domain:exampledomainalreadysubmitted1.com"
"domain:exampledomainalreadysubmitted2.com"
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How do you compose and write a great guest post?
After developing a relationship with a blog owner and being told you may guest posts on their blog for your client: How do you compose and write a great guest post? How do you pick a good topic? How to you compose the post to serve the blog your are guest posting for and your client? Should you write the post like you are a member/writer for the blog you are posting for? How much should you keep your client in the loop of what you are posting on behalf of their company? Does anyone have any good examples or experiences when creating a great guest post?
Link Building | | VentaMarketing0 -
How to make google index the page title has changed ?
Google has indexed all my websites, but I have to change some title in the website but when checking google does not update the change.
Link Building | | tuananh0688
Please help me .
My site : http://blog.addme.vn0