Critique my outsourcing email?
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Could someone critique my email? Thanks!
Hi [FIRST NAME],
How are you?
I wanted to get in touch to see if you would be interested in being sponsored to write a post on your blog about [STORE NAME]? I’ve been looking at your blog and I see that you’ve featured [THE BRAND] a few times and I think [STORE NAME] would be a good fit as well.
We would like you to create a post about our company and we’ll compensate you for the time you’ve taken to do this. You can choose 1 item under $200 in the following categories and we’ll send it to you free of charge:
Accent Pillows
Sculptures
Accessories
Beyond this, you have creative freedom to do whatever you want – the only thing that we require is that you link to [STORE NAME]
If this sounds like something you would like to go forward with, let me know. Or, if you have any other ideas as to how you can partner with [STORE NAME], I’d love to hear them.
I look forward to hearing from you!
Thank You,
[EMAIL SIGNATURE]
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Travis is right! It is generic and it can risk you for manual penalty. On the other hand ask for a link directly in to your email is not a good idea at all.
If I would be at your place, I might have gone this way!
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Hello [Name],
I was researching for some quality blogs relevant to [niche] and I found your blog very interesting. [Research a blog and talk a little more about it].
Actually we [name of your store] are planning to increase our audience’s reach and as I personally believe that you have the kind of audience we ideally want to interact with, I have a proposal for you!
You can visit our website and choose any product under $100 and we will deliver 2 pieces to your door step for free. One will obviously for you and other we want you to giveaway to your blog’s audience via a blog post or anything you like.
Please let me know if this is something you are willing to do!
Looking forward to hear from you!
Regards,
[your name]--
I personally thing this email can also be optimized but atleast this sounds legit and do not really asking for link but you offer a situation in which he somehow have to link back to you the natural way!
Hope this helps1
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Yeah I watched that video like 20 times but I just can't think of a giveback.
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I couldn't agree MORE with Travis here. Nails on a chalkboard!! Be very careful.
On a brighter note... have you seen the WBF from back in December 2012 where Rand addressed "What Separates a "Good" Outreach Email from a "Great" One?"
It doesn't necessarily address what you are trying to do here but if you haven't already seen it, I think you may get some GREAT takeaways from it!
Good luck!
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I think the understanding of the situation may be a little twisted. Say I give you a phone to review, FOC. Say I give you a duvet to review, free of charge. Or further, I give you a paper plate to review - free of charge.
All of these things cost something. They may be seen as gifts, rather than materials for review if they aren't returned. Giving someone a 'gift' for a 'link' is the very definition of a paid link. The 'gift' is the material.
Any material incentive for a link or links is a paid link, in the strictest sense.
Edit: I didn't adequately answer the question. Below is what I would do:
If you want someone to review a product, ensure that you have a return policy in place. It's not a gift at that point. If they don't return the product, they're a no-good scallywag.
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Yes but there is no monetary value. Only a product to review. Matt Cutts mentioned that you can give back something other than monetary value. What other incentive would you give?
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I would say it's terribly generic and you run the risk of a manual penalty. What you're soliciting is a paid link.
"We would like you to create a post about our company and we’ll compensate you for the time you’ve taken to do this. You can choose 1 item under $200 in the following categories and we’ll send it to you free of charge:
Accent Pillows
Sculptures
Accessories"
Paid links are bad, m'kay? The quoted text alone is enough to establish material incentive. So, do you want to run that risk?
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