Used Alternate Domain for Print Material But not Showing up in SERPs

[Dom441]

Used an alternate domain name to send print advertising traffic to so we could measure effectiveness. The domain does not have any content on it and only forwards to our actual domain. The issue is neither domain shows up when people search the alternate domain name without .com. The question is, will putting up content under that domain, including meta data, and submitting the site to Google as well as running fetch as Google make the alternate domain name to show up... it's an extremely unique domain name and there's basically zero competition for it.

[Dom441]

Using the campaign url's to track all traffic in analytics from the alternate domain. The issue being is when people search for {domain} rather than put in {domain}.com nothing comes up. I think there's an issue with how the 301 is being served. It serves up a 301 immediately rather than letting google seeing the page, a tracking pixel, and then serving a redirect.

[Ryan-Bradley]

If all you want to do is measure data from the alternate domain name from your print campaign, try creating a unique landing page and have the domain forward to that URL, instead of the home page. This would also help in tracking traffic in Analytics. But if you want the alternate domain name to show up in SERPs like you suggest near the end, then all of the things you suggested will definitely do that. I guess it just depends on what you want out of the domain name.