How can I get the most out of uploading a print magazine to my client's website?
-
Hi Mozers,
My client is just about to launch a print magazine for her watch business.
There is so much valuable content in the magazine and we want to feature it on the website both for SEO purposes and also for those who prefer to read articles online instead of reading a physical magazine.
My question is: what is the best method of displaying the magazine to get the most from search rankings and also to capitalise on the beautiful imagery from the magazine.
The best option that I can think of is to upload the magazine as a flipbook and create a separate page on the website to display each article so that search engine crawlers can index the content.
I do understand that this could be problematic if users are only spending time reading the flipbook and not so much time on the article pages.
Do you guys have any suggestions about how to get the most out of this opportunity for my client?
THANK YOU IN ADVANCE.
Meaghan
-
Thank you Tim,
Your response certainly makes much sense and I have noted it in my strategy for this clients.
Much appreciated!
Meaghan
-
Hello Meaghan.
I am not wholly sure how flipbook is crawled and if this would be of benefit or not (any further comments may determine more) But I do know that PDFs can be crawled for content etc, as such maybe upload the PDF as an accessible document, providing the copy has remained as text and is not now image based.
Secondly, have you considered adding each of the magazine articles to a blog of some kind on the site, that way your will most likely benefit from the addition of new quality writtern content for its users. You do not necessarily need to add it all of the offline magazine this would possibly be detrimental to the effectiveness of the publication, but you could certainly hand pick some of the best to feature. Alternativily you could opt for an online subscription base and put all the articles online as well as in print, but have only a few teaser articles accessible to the public.
Having your content online will then be make it bit more approachable and also sharable to the masses via social platforms etc, this could potentially help your subscriber and visitor base grow leading to new opportunities.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a page that's 301 redirected get indexed / show in search results?
Hey folks, have searched around and haven't been able to find an answer to this question. I've got a client who has very different search results when including his middle initial. His bio page on his company's website has the slug /people/john-smith; I'm wondering if we set up a duplicate bio page with his middle initial (e.g. /people/john-b-smith) and then 301 redirect it to the existent bio page, whether the latter page would get indexed by google and show in search results for queries that use the middle initial (e.g. "john b smith"). I've already got the metadata based on the middle initial version but I know the slug is a ranking signal and since it's a direct match to one of his higher volume branded queries I thought it might help to get his bio page ranking more highly. Would that work or does the 301'd page effectively cease to exist in Google's eyes?
Technical SEO | | Greentarget0 -
Google has deindexed 40% of my site because it's having problems crawling it
Hi Last week i got my fifth email saying 'Google can't access your site'. The first one i got in early November. Since then my site has gone from almost 80k pages indexed to less than 45k pages and the number is lowering even though we post daily about 100 new articles (it's a online newspaper). The site i'm talking about is http://www.gazetaexpress.com/ We have to deal with DDoS attacks most of the time, so our server guy has implemented a firewall to protect the site from these attacks. We suspect that it's the firewall that is blocking google bots to crawl and index our site. But then things get more interesting, some parts of the site are being crawled regularly and some others not at all. If the firewall was to stop google bots from crawling the site, why some parts of the site are being crawled with no problems and others aren't? In the screenshot attached to this post you will see how Google Webmasters is reporting these errors. In this link, it says that if 'Error' status happens again you should contact Google Webmaster support because something is preventing Google to fetch the site. I used the Feedback form in Google Webmasters to report this error about two months ago but haven't heard from them. Did i use the wrong form to contact them, if yes how can i reach them and tell about my problem? If you need more details feel free to ask. I will appreciate any help. Thank you in advance C43svbv.png?1
Technical SEO | | Bajram.Kurtishaj1 -
What's the best Blogging platform
A year ago an SEO specialist evaluated my Wordpress site and said she had seen lower rankings for Wordpress sites--in general. We moved our site off any cms and design in html 5. Our blog, however, is still on Wordpress. I'm thinking about moving to the Ghost platform b/c I only a blog. The drawbacks are one author, no recent post lists, no meta tags. Is it worth it to move the site off Wordpress. Will it affect my rankings much if I have great content? Does anyone have experience with or opinions on Ghost?
Technical SEO | | RoxBrock0 -
Different IP's in one Server
Hi, I just want to ask if there is no bad effect in SEO if we do have different websites that has different IP address but has shared in only 1 server? Thank you
Technical SEO | | TirewebMarketing0 -
Can I put the tag in the MasterPage of my ASP.NET website or does this need to be specific to each page?
Hi Moz Community, I am a designer/junior SEO'er and have been working with our web developer to setup SEO oriented redirects and the rel canonical tag on our ASP.NET page running MasterPages - www.tisbest.org. I know setting up an incorrect canonical tag can be devastating so I'm hoping for some guidance. Can we put the <title> </span>Charity Gift Cards | Donation Gift Ideas | TisBest Philanthropy</p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: #5e5e5e;"> </span></p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: #5e5e5e;"></title> Thanks! Chad
Technical SEO | | TisBest0 -
Can Microformat hCalendar publish a clients conference schedule?
Good morning form 3 degrees C very Sunny wetherby UK 🙂 Ok Imagine a clients website has 4 conferences across the UK every year and wants to advertise this in the SERPS. Could microformat hCards help do this? Specifically I want to achieve what the MEN achieves in its serps eg:
Technical SEO | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/men-microformat-datacopy.jpg Any insights welcome 🙂0 -
Switching Site to a Domain Name that's in Use
I'm comfortable with the steps of moving a site to a new domain name as recommended by Google. However, in this case, the domain name I'm asked to move to is not really "new" ... meaning it's currently hosting a website and has been for a long time. So my question is, do I do this in steps and take the old website down first in order to "free up" the domain name in they eyes of search engines to avoid large numbers of 404s and then (in step 2) switch to the "new" domain in a few months? Thanks.
Technical SEO | | R2iSEO0 -
Handling '?' in URLs.
Adios! (or something), I've noticed in my SEOMoz campaign that I am getting duplicate content warnings for URLs with extensions. For example: /login.php?action=lostpassword /login.php?action=register etc. What is the best way to deal with these type of URLs to avoid duplicate content penelties in search engines? Thanks 🙂
Technical SEO | | craigycraig0