New To SEO Management, I just want to double check that my idea will work.
-
I am new to SEO management. I had a 3 month SEO copy writing internship and a 5 month SEO temp job. In both I mostly wrote copy, but I've been teaching myself SEO on the side, I became Google certified. I ended up getting a telemarketing job and somehow the conversation of SEO came up and I winded up managing their SEO for 12 dollars an hour.
They say that every lead generated from the website that turns into a sale will be worth 10 dollars and if and when the sales exceed my paycheck I will starting making commission so long as it stays above my hourly. SEO is very fun and this is like my dream job. They are leaving the planning 100% up to me and I want to make sure that what I am doing will work.
My plan is as follows:
Part 1: Page Authority via backlinks and social media
We are health care brokers and my boss, the owner has a lot of contact. He is talking with large unions like, "The Teamsters," and large company retirment groups like, "Blue flame," which is apparently in some way connected to DTE or GE. Long story short, I am trying to get him to convince them to give us a back link to our main page.
He also has a ton of clients that own companies. This is good because they may be persuaded to give us backlinks too. In addition, the tech guy thinks he can implement something where we can get a google +1, facebooks likes/shares, twitter likes and shares and pintrest pin it's that would be a part of an email that we send to people within the list of 12,000 clients.
From what I can see, from the client base and the people we are working with we should be able to raise the page authority substantially despite the fact that the site is only a few months old and is not yet out of the sand box. I have been slowly picking off each error with SEO MOZ's website crawling.
Part 2: Making a Insurance Jargon Dictionary Guide For The Tri-purpose of gathering traffic, proving our professionalism and helping people understand semi-complex insurance jargon. I could build these 2-3 keywords would be addressed per page and they would be defined in a way to help people looking for terms understand them, while simultaneously netting a strong keyword density and a strong page. I think as far as I can tell there are no issues.
Part 3: The dictionary pages will pull in new traffic and the home page will receive links and distribute link juice to the sub-pages. This subpages will guide traffic back to the main page with no-follow links to direct people from the unique termed landing pages to the home page for insurance processing.
As far as I can tell my logic is solid and on paper this should work. Am I missing anything (like key details, flaws in my plan)?
-
Hi
Don covered most of it correctly. Yes if you follow the above you should be ok, don't worry to much about the power of the link, its all about link relevancy, and the only little thing I would add in, don't try and get to many links too quickly, this could be a sign to Google you are trying to spam them. Get them to link over time to you.
Also don't tell them which pages to link too or which anchor text, let them pick and choice (sometimes a mention is just as good as a link) this way it looks more natural and don't worry if a few of them say, we're happy to put links but they are nofollow, this again make the process look more natural.
Once you have written Jargon guide, I would spend a lot of time outreaching sections of this to relevant people and getting them to mention it. There is software and services out there which are basically directories of journalists names and email addresses, I would highly recommend signing up to these to get the process started.
If you can make them a bit light hearted, a bit of fun some of the misconceptions try getting it listed on Buzzfeed (http://moz.com/blog/my-recipe-for-success-how-to-launch-a-successful-blog) while you may not get the perfect link, if its picked up and share you could suddenly have a lot of additional people visiting your website.
But you have the basics of SEO, so good luck
-
You are awesome, thank you!
-
Hello Leonard and welcome to SEO, and Moz.com
- _"Page Authority via backlinks and social media..."_It is true getting links (aka backlinks) from high authoritative sites will bump up your page and domain authority. A key to remember here is you don't just want a link, you want a relevant link. That is to say, ideal links would be found on pages with minimal links to other sites and in a natural way and on pages with high authority. Read more about link dilution for more information.
1b. Social media, shares likes pluses help best when associated with specific content. Example, like this article, this tool, this service etc.. It is also a good thing to for brands (homepages).
2. "Making a Insurance Jargon Dictionary Guide.." Great idea, even better if the industry doesn't have a good one that is referenced on other sites. This is content marketing at its best, BETTER CONTENT IS ALWAYS A GOOD THING!
Part three like this last paragraph is a wrap up of the above, and yes again on the right track. I would also add don't be afraid to give follow links to pages / sites that deserve it. It isn't a one way street. If somebody is a recognized authority it will not hurt to give them credit, in fact it makes your page more relevant. An example from our site would be we make NSF certified compound, but we are not an authority on it, we happily give NSF.org credit for their work and point users to their site if they want to learn more about it.
Sounds like you're on the right track, remember patience, great content, and proper monitoring (tracking > traffic > keywords) will go a long way in your success.
Hope this helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does lazy load effect SEO?
One of my clients implemented lazy load on part of the navigation and I am wondering what the effects will be. Specifically, the drop-down navigation does not load until you hover over it. That means when you look at the page source that drop down navigation is no longer there. I am wondering if that means the google bot no longer sees the links in the navigation drop down. I am looking into this because the dev department of this company is going to do what it wants to and they need proof that its a bad move. I already suspect that it is. Too early to tell what the effects will be and not sure if there is a built-in delay in the algorithm as to when it will impact rankings. Ultimately, I am wondering if my belief that if you can't see it in the page source then as far as that particular page goes it is not seen. That would be an important thing to verify as being true.
Web Design | | KentH0 -
Moving to new site. Should I take old blog posts with me?
Our company website has needed a complete overhaul for some time now and the new one is almost ready to go live. We also have a separate "news" site that is houses around 800 blog posts and news items. (That news site will be thrown away because it's on a completely different domain and causes confusion.) So we have a main site with about 100 decent blog posts and a separate news site with 800 poor posts. I plan on bringing all the main site blog posts over to the new site (both WordPress), but my question is whether or not to bring over the news site posts? All, handful, none? Another issue is the news site doesn't have Google Analytics, so I'm not sure if any posts actually generate traffic, but I can from the main site we do get some referrals from it. As far as quality of content goes, it's poor. Not sure who wrote it all, but it's mainly text press releases that aren't very interesting. Is it worth bringing over for SEO purposes or simply delete the site and create a mass redirect so all of those pages will direct to the new website's blog page? Any help is greatly appreciated.
Web Design | | codyfrew0 -
Funnel tracking with one page check-out?
Hi Guys, I'm creating a new website with a one page checkout that follows the following steps:
Web Design | | Jerune
1. Check availability
2. Select product
2. Select additional product & Add features
3. Provide personal information
4. Order & Pay I'm researching if it is possible to track all these steps (and even steps within the steps) with Google Analytics in order to analyse checkout abandonment. The problem is only that my one-page checkout has only one URL (I want to keep it that way) and therefore can not be differentiated on URL in the Analytics funnel. To continue to the next step also the same button (in a floating cart) in used to advance. The buttons to select/choose something within one step are all different. Do you guys know how I can set this up and how detailed I can make this? For example, is it also possible to test at which field visitors leave when for example filling in their personal information? Would be great if you can help me out!0 -
How to add SEO Content to this site
Hi Great community and hope you guys can help! I have just started on a SEO project for http://bit.ly/clientsite , the clients required initial KPI is Search Engine Rankings at a fairly low budget. The term I use for the site is a "blurb site", the content is thin and the initial strategy I want to employ to get the keyword rankings is to utilize content. The plan is to: add targeted, quality (user experience & useful) and SEO content on the page itself by adding a "read more" link/button to the "blurb" on the right of the page (see pink text in image) when someone clicks on the "read more", a box of content will slide out styled much the same as the blurb itself and appear next to and/or overlay over the blurb and most of the page (see pink rectangle in image) Question: Is this layer of targeted , quality (user experience & useful) and SEO content (which requires an extra click to get to it) going to get the same SEO power/value as if it were displayed traditionally on the initial display? If not, would it be better to create a second page (2<sup>nd</sup> layer) and have the read more link to that and then rel-canonical the blurb to that 2<sup>nd</sup> page, so that all the SEO passes to this expanded content and the second page/layer is what will show up in the rankings? Thanks in advance qvDgZNE
Web Design | | Torean0 -
Does stock art photo attribution negatively impact SEO by leaking Google Page Rank?
Greetings: Companies such as Shutterstock often require that buyers place credit attribution on their web pages when photos you buy from them appear on these pages.. Shutterstock requests that credit attribution links such as these be added: Songquan Deng / Shutterstock.com Do these links negatively impact SEO? Or do search engines view them as a positive? Thanks,
Web Design | | Kingalan1
Alan0 -
Do pull quotes affect SEO positively or negatively?
I like the design element of a pull quote to ad interest and highlight an important point. If I use an exact quote from the page in a pull quote on that page, does that negatively affect SEO as duplicate content? Are there formatting or tagging methods that could help pull quotes to boost SEO? For clarity, by "pull quote" I mean a stylized bit of text that floats on a page in such a way that the body text wraps around it. It is actual text (not text embedded in a graphic) but it behaves like an image with text wrapping around it. Here's an example (in red on the right side): http://www.21ct.com/resources/news-room/21ct-announces-its-latest-us-patent-for-advancing-big-data-security/
Web Design | | kyle21ct0 -
Usual time to index and rank a new site
Hi Just wondering if anyone knew how long it usually takes for a brand new site to get indexed and ranked? I launched a new site about 5 weeks ago. So far I have had 96,000 pages indexed but the majority haven't ranked particularly well or appeared. The ones that have ranked aren't ranking high even though they have better content than competitors sites... And my old domain. Do I just need to hang tight and wait till my domain authority improves? Is there anything I can do to speed up this process? cheers
Web Design | | DavidLenehan0 -
How does the "first link" rule work with the "reasonable surfer patent" when it comes to the main navigation for a website?
In trying to figure out navigation for a new website, I am struggling with the first link rule vs. the reasonable surfer patent where the first link rule implies that Google "counts" the first link to a page including navigation, and the reasonable surfer patent that implies that navigation links carry less weight than body copy links. What is the best solution for creating main navigation so that it doesn't take away from the body copy links?
Web Design | | cindyt-170380