Page title inconsistency
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Hi folks,
Our agency rebranded from New Brand Vision to Decibel Digital a few weeks ago. Most things seem to be fine, 301 redirected the site and our site looks much better however there is one issue.
When searching for our responsive site using my Iphone5, the page title appears as "New Brand Vision", even though "New Brand Vision" isn't within the source code. Our page title is <title></span><span data-mce-mark="1">Creative Digital Agency in London | Decibel Digital </span><span class="html-tag" data-mce-mark="1"></title> which is picked up on Desktop, but not through mobile search when sourcing our responsive site.
Does anyone have any suggestions? Many thanks!
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Hi Jim,
Thanks for the response, although a little assumptive
As we all know the landscape has changed from stuffing keywords in within the title (which I'm sure you're not implying) to more descriptive titles about what we actually are - so we're happy. The creative industry or the way you approach this may be different in Canada. We leave our homepage to explain exactly what we are. On .co.uk. you'll find our main competitors for the term "creative digital agency", which is what (essentially) we are too; creative in our approach, process and designs as a digital agency. Take a look for instance as the homepage page title for one of the most successful agencies in the country www.hugoandcat.com (Net Worth: £3,375,636) which is similar.
What would you suggest we add in within the page title? In terms of the page title, it has to provide context to what follows on the page; which isn't much as it's mainly design not content (copy) focused. Arguably if we were a smaller web design and development agency we'd focus on a more optimised page title, and maybe add some more content conducive for SEO, however we don't rely so heavily on search for specific search terms. If we're pulled into the SERPS for semantic (less competitive) variations, not exact match anchor texts over time then all the better; just so long as we're happy in targeting a more niche sector.
You are correct that we do provide SEO, as part of a broader digital marketing service which covers UX, CRO etc etc. We're not an SEO agency so we don't have to rely as heavily on search. We do provide more punch page titles for our clients dependent upon the market/industry they operate within, and level/strength of competition.
Thanks for your input
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Um...no offense intended....but I see that while your title tag is 51 chars - it is SO not SEO on-page optimized that I can't understand how anyone in the SEO world would be happy with the phrase "Creative Digital Agency in London | Decibel Digital "
Shouldn't you be targeting a bit more? Specially as you list SEO in your Services area?
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I agree with Monica, Google uses a different crawler for mobile (Googlebot-Mobile), so it likely just hasn't indexed the newer pages yet.
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I would make sure that the m.domain has been redirected, then it will just take some time. With a responsive design you don't need the m.domain any longer.
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Hi Monica,
Many thanks for your response. Made the switch a month ago now. I submitted the old mobile site m.domain.com to webmaster tools recently in the hope that it picks up the redirect to the new domain. All old data for New Brand Vision is now not showing in the SERPS, just (annoyingly) our former company name within the page title when browsing for "Decibel Digital" on mobile. Even gone as far as selecting the drop down in Chrome on my Iphone and selected "report an issue" - last chance saloon?
It's a little frustrating, but looks like (as you say) might just have to bide time for a bit longer.
Cheers!
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How long ago did you make the switch? Is it possible that the older mobile version of your site is still indexed? I would wait 2-3 weeks before worrying about not seeing the correct title tags in the SERPs.
Until the new site starts outranking the old site, you might see old data in Google. When you click on the link and it takes you to your new site, do you see the correct title tag?
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