Confused about the link metrics showing up in MOZ & OSE
-
For my campaign "itelligence Applications" which is for site itelligencegroup.com/uk/ - MOZ seems to be giving me different stats on links, depending on which tab I look it in the Link Analysis section. Then when I look at OSE, the numbers are totally different again, not just a little bit different.
Example: In MOZ Link Analysis, on the "inbound links" tab, it says there are 129 Root Domains and 6832 Total External Inbound Links.
If I then look at the Competitive Metrics screen, it says there are 46,284 external followed links and 240 total linking root domains.
If I then go to OSE for the same site, it says there are 14 Root Domains and 686 total links.
I have no idea why these numbers vary so much or how to even report them to my client.
Am I missing something here? Any help would be gratefully received!
Maureen
-
Thanks very much for getting back to me, Jordan. Yes it does clarify and I hadn't realised I could toggle between domain & subdomain like that. It makes sense now!
Have a good weekend
-
Hi Maureen,
Thanks for reaching out, and sorry for the confusion! This is a tricky one! All of this information is pulled from the same source; it's just being reported in slightly different ways. This campaign is set up to track the subfolder itelligencegroup.com/uk/, which is totally fine, but is also the source of the confusion :).
In Competitive Metrics, you have the option to toggle between domain and subdomain (http://screencast.com/t/aguINJ3OlFCA). If you switch to subdomain then you'll see that your results realign with the numbers in your Link Analysis section.
Then for OSE, you can see 14 root domains linking to the subfolder itelligencegroup.com/uk/, but if you add that to the 115 linking root domains for intelligencegroup.com you get the full 129! It's just displayed in this way because of the geo-locating redirect associated with the root domain for this site which makes for some funky link reporting.
I hope this helps to clarify the data a little bit! Feel free to let me know if you have any further questions! Thanks, and have a wonderful day!
Cheers,
Jordan - Moz Help Team
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link explorer section showing different linking domains numbers
Hello Moz, I recently activated my trial version, when I go into link explorer section. The linking domain option on Moz bar showing a different number. when i check the site into ahref, it's showing 14 linking domains, and when i check in Moz it's only showing me 4 linking domains. what is the problem? Which tool showing the accurate result. I am confused. please help.
Link Explorer | | NewDisplayAsi0 -
Angular SPA & MOZ Crawl Issues
Website: https://www.exambazaar.com/ Issue: Domain Authority & Page Authority 1/100 I am using Prerender to cache/render static pages to crawl agents but MOZ is not able to crawl through my website (https://www.exambazaar.com/). Hence I think it has a domain authority of 1/100. I have been in touch with Prerender support to find a fix for the same and have also added dotbot to the list of crawler agents in addition to Prerender default list which includes rogerbot. Do you have any suggestions to fix this? List: https://github.com/prerender/prerender-node/commit/5e9044e3f5c7a3bad536d86d26666c0d868bdfff Adding dotbot to Express Server:
Link Explorer | | gparashar
prerender.crawlerUserAgents.push('dotbot');0 -
Inbound links not found in Moz Pro(though they exist)
These sites have many inbound links but Moz Pro finds no such links. I also used SimilarWebPro Trial to confirm the existing of such links. (these sites have IP block so it requires an VPN to access with Japan IP) osakado.cc
Link Explorer | | Yuji_m
oskd.biz Could anyone figure out why Moz can't find those links to those sites? Any tricks in place to hide those links from SeoMoz? If I pay to upgrade SimilarWebPro but Id rather stay with SeoMoz Pro. thanks in advance.0 -
Can you compare social profiles (FB, Twitter, Instagram, Linkedin) for sites - in a similar way you can compare sites using OSE
Can you compare social profiles (FB, Twitter, Instagram, Linkedin) for competitors sites - in a similar way to how you can compare sites stats - (DA, PA, Backlinks etc) using OSE's compare tool?
Link Explorer | | mike8780 -
How is Moz Page Authority Calculated?
Can anyone refer me to a document that explains the measures that go into the calculation of Moz Page Authority? I'm chiefly interested in what counts and what doesn't -- follow links, no-follow links, internal and external, what (if any) on-site factors, etc.
Link Explorer | | GlennFerrell0 -
Is this site linking to us?
Hi, Moz OSE does not recognize this site as linking to our site, but I feel like it has to be. Here is the code and the link to the site: http://www.avvo.com/attorneys/34655-fl-stacy-kemp-1843513.html#contact [https://kemprugegreen.com/location/tampa/tampa-car-auto-accident-attorney/](<a class=)" target="_blank">https://kemprugegreen.com/location/tampa/tampa-car-auto-accident-attorney/ So are they linking to us? If so, how come OSE cant find it? It lists it for our competitors. Thanks, Ruben
Link Explorer | | KempRugeLawGroup0 -
Does Moz allow you to upload your disavow to take into account when analysing links?
I was wondering if moz allows you to upload your disavow file and if it has a consideration in the data supplied? Otherwise how can we accurately use moz to understand the true analytics of our site?
Link Explorer | | MoneySite0 -
MOZ Tool Bar Query
Hi there, I have a quick question about how pages are ranked on the MOZ tool bar. If you view this page (with the MOZ tool bar showing on your browzer), it has strong metrics: http://www.bristol.gov.uk/page/leisure-and-culture/bristol-collection-venue-hire-0 However, when you click the 'Weddings' link a go one page further into the site, is has no metrics: http://www.bristol.gov.uk/page/leisure-and-culture/wedding-venue-hire Is this because the page hasn't been crawled? Getting a link here is still good?
Link Explorer | | jennie.evans0