Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
-
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue.
I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines.
Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks?
I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
-
Thanks Kate!
I didn't know that about the Facebook relationship. I'm seeing some improvement, and it looks like it's due to changes like the ones you're mentioning. It's like Bing/Yahoo are just a couple years behind and are still using factors Google has moved past or doesn't pay as much attention to.
-
I do not know of major differences, but it might be worth taking the time to research what is ranking in Bing/Yahoo over your client and compare. Back in the day (2 years ago) I heard rumor that some of the old things still applied: H1, H2, H3 tags, keyword density, etc. That and there was a bigger focus on just number of links. But none of this should change what you are doing. There should be a focus on good site structure, on page tagging, and page/domain authority through links.
The only other thing is to remember that Bing has a relationship with Facebook and can use Facebook social data directly. Not to say that it's the major factor here, but it is something Google does not have.
Just a thought.
-
EMDs do seem to have more significance in Bing, but that doesn't help me optimize his existing site.
Thanks for the input.
-
Thanks for the input. This is client that cannot be convinced to change his focus from Yahoo! and his ranks are great on Google.
Everything I research, and my other clients' performances, suggest good SEO isn't search engine specific, but it appears to be in his case.
-
If you do SEO for germany and want to rank in bing - buy an EMD thats enaugh. Sound scarry but it works. But in germany you can earn 2 clicks in a month on search querries wich are searched in Google thousendtimes a day.
if we take a search query, than we say: google something - noone googles something on bing. to google is now a german word for "search in the internet" and has his place in our dictonary.
But I think the differnce normal couldn't be so big. MoosaHemani must be right - I truly hope bing delivers better SERPs in countries where webmasters and searchers use bing.
-
Ok, so this sounds funny to me because all giant search engines are a little different from each other but do not intersect each other which mean if you are optimizing correctly, you probably should get better rankings in all the 3 search engines that are Google, Bing and Yahoo!
If I would be at your place I would have convinced client to understand why Google is more important than Yahoo and at the same time I will do the competitor analysis of the websites who are above me and would have figured why they are outranking me on Yahoo!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News results ...can it be SEOed?
Hello Everyone. I simply wanted to know if anyone had some useful insight on what it takes for a legitimate website to appear within the Google News results. I have rarely, or ever, had to dabble in this kind of SEO, but after coming across a situation with a perfectly legitimate website, I'm now scratching my head. The site in question is a very well established website, with 0 "seo" done to it. All links organic, all traffic legit and they have VERY strong social media presence. The site's current DA is 50. Its a 3 letter domain. Some of the points I believe are important quantity and quality of content (% of aggregated vs actually original content) overall % of "news" content vs rest of the site content authors/writers credentials (how would Google evaluate the authority of a writer, so his/her content is newsworthy?) overall site authority rich snippet and code needed to be indexed? I think rel publisher or rel author tags have something to do with it? making sure to have basic SEO in place: canonical tag, unique headers, etc. What am I missing? They have one particular competitor that seem to be ranking for almost everything news related, while being a similar site in content and authority, however they are nowhere. They have submitted to Google News before (not even sure what that means) but have failed to be included -- does this put a "stain" on them for any reason or impede the possibility of being indexed in the Google News results in the future? ANY input is appreciated.
SERP Trends | | 1stOTLJK0 -
Google News query
Hi Moz community! I have a client who have been rejected for inclusion in Google's news results. This is their web site: www.irishracing.com they are not a gambling/gaming web site, but they do advertise gambling on the site, and I am thinking that this may be an issue for them. We asked Google and obviously got a generic 'see our guidelines' response, with no actual specific feedback. Any ideas anyone? Kind regards. Gavin
SERP Trends | | IrishTimes0 -
Is the search volume insight in Bing more accurate as it is in Google?
Does anybody know if Search volume insight in Bing is more accurate than it is in Google?
SERP Trends | | Seeders
Moz is showing Search Volume insight in Bing now (not sure about the reason, probably Moz has no access to Google? Or is it because it is more accurate?)
For some words I have my doubts about the Google Keyword Tool. I don't know about Bing.
For the first time I compare two words on Bing with Google I found out the ratio in Bing is very different compared with Google. Example:
When you check out the words: espressomachine and koffiemachine
**Google, local search in the Netherlands: **
espressomachine: 6600
koffiemachine: 8100
Bing, local search in the Netherlands:
espressomachine: 549
koffiemachine: 361 So..., are Bing users typical kind of users who uses other search phrases?
Or... is one of these two more accurate? Does anybody know?0 -
Has anyone used Curation tools for SEO benefit?
We have a few clients who are pushing for use of tools like CURATA to group high quality content into an access point with the intention of gaining Google rankings and traffic. Curious to see others' experience and samples of implementation.
SERP Trends | | Jumpfactor0 -
Google Merchant Center Feed Disapproved - Data Quality Good - No Warnings
I have noticed Google Merchant Center has been making many changes of over the last month. Feeds can now be optimized for certain product attributes. The dilemma currently is that I have a Google Merchant Center Data feed that shows zero warnings and that the data quality is good. Unfortunately, the entire feed has been disapproved. Across many other websites that I noticed the same issues, I have been able to fix all warnings and the feeds are taken perfectly. This one sites issues are eluding me. Anybody have any suggestions or experience dealing with this problem? Possible issues I have looked into but could be affecting feed. Merchant Center Guidelines have been reviewed multiple, multiple times and here is what I have found. 1. Website has limited duplicate content taken from distributors product listings (I have fought a unending battle with site owner to make all product content original) 2. Refurbished Products Issue: The sites feed has listed all products as "new". I found some of the product content in the site had "refurbished" listed. The guidelines state that products must be listed & marked as refurbished in the feed. To overcome this issue I disabled all refurbished products and resubmitted the feed. This did produce a good approved data feed.
SERP Trends | | SEMCLIX0 -
Does Google index search results pages for other search engines?
I've noticed a lot of backlinks to sites consist of SERPS from other search engines that Google. A link to a query like: http://searcheninge.com/?q=apple for instance. Does Google index these links and do they give any value? Regards, Henrik
SERP Trends | | euromillions0 -
Googl travel dates
I have just noticed, while checking where our hotel clients rank for certain keywords, and noticed a panel on the left hand side called Travel dates. There was a check in and check out option which could be populated manually or by using a drop down calendar. But there's no submit button or anything like that. What is this panel for, and can any benefit be had from it, because from what I can see it doesn't actually do anything (unless it's not displaying properly on my computer?
SERP Trends | | themegroup0 -
Why are search results different for 'Yahoo Search' and Powered by Yahoo search?
So if you misspell something (no dns to connect with... unregistered domain as an example) on a browser that uses a Road Runner connection, it takes you to a search engine 'powered by yahoo search' which searches for whatever you typed in. Anyway, today we noticed that the website of one of our clients isn't coming up in this 'Powered by Yahoo Search' via roadrunner but comes up in Yahoo Search for the same query. In fact, we noticed that our clients website (10 yrs + established site) is missing in yahoo powered by search but on all other engines. Any clues? I thought this should be generally the same across Yahoo / Yahoo Powered / Bing / Bing Powered. Could this be using something pre-bing merger?
SERP Trends | | qlkasdjfw0