Competitor analysis, why they rank so much better [ecommerce/Magento]
-
For a Dutch e-commerce website, we're having some issuse being found & ranked on important keywords. I have done a detailed view into the content & technical part (html) of our website and a competitor's site.
Our site is www.hond.nl (hond is the Dutcn noun dog, the best domain we could get)
Competitor: www.obobo.nl (no meaning at all)For searches for instance by dogfood (Dutch: "hondenvoer") we rank really bad while our competitor ranks really well. I've gone trouch the moz-tools intensively but can't figure out why. We got more content, more self-written texts, more incoming root-domain links etc.
Any ideas were we could get a solution?
Seems that our Splash pages are doing "ok" but especially Category pages are listing badly.
-
Sorry! It may be that your IP address is not allowed to access our site. We had an issue with spam a while back that made us have to turn up security a bit.
If you PM me your email address, I will send a PDF directly there.
-
For the hondenvoer keyword, it looks like you both have well-optimized pages for that, but your competitor www.obobo.nl has external links going directly to their www.obobo.nl/honden/hondenvoer.html page and your www.hond.nl/hondenvoer.html does not have any external links directed to it. While it's always hard to say for sure, those external links could be making the difference in your competitor's favor and might be a good place to start.
I took a peek at your account and does look like you are outranking your competitors on many other keywords - cheers to that!
-
@David-Kley, your website is unreachable for me!
-
I would do a full competitve analysis of your site vs theirs. If you are seeing that much of a ranking difference, most likely there is something you are missing. A few months ago we wrote an article on how to do a full competitive link analysis. Might help you getting started.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking keywords are not showing for my site
Hi, I have started my website 6 months ago and many of my site's keywords are ranking but when I explore my site Get YoWhatsApp in Moz site explorer, it doesn't show ranking keywords there, I'm a little bit confused about this, when my site's keywords will be shown there? Atqd4Bf
Link Explorer | | GetYoWhatsApp0 -
Why would a site (competitor) show up in Keyword SERPs Analysis but not show up in Rank Tracker for the same keyword?
I used Rank Tracker to evaluate a specific site for "geofencing software" - the result was "not in the top 50." However, if I go to Keyword SERP analysis and put in the same keyword "geofencing software," it shows the specific site within the first page results in SERP. I verified the ranking with a google search of my own and the site does show in the first page results. Why is Rank Tracker not matching Keyword SERP results?
Link Explorer | | Bluedot_IO0 -
What's the easiest way to see a list of domains ranking well for a keyword with its DA and traffic numbers?
Hi. I'm trying to figure out how to easily see, for a given keyword, the ranking domains, their domain authority, and their traffic. Is it possible to get this all on one screen?
Link Explorer | | scott.thomason.scott80350 -
Moz Spam Score 9/17 when there are no links
Hi I was just looking at a competitors new site in OSE and it had a DA and PA of 1 which I would expect and also no links, which again I would expect, basically the guy used to design stuff for me and thinks he can do a better job so he is giving it ago. But he has a spam score of 9/17 but no links - how is this even possible. Thanks Andy
Link Explorer | | Andy-Halliday0 -
DA/PA Fluctuations: How to Interpret, Apply, & Understand These ML-Based Scores
Howdy folks, Every time we do an index update here at Moz, we get a tremendous number of questions about Domain Authority (DA) and Page Authority (PA) scores fluctuating. Typically, each index (which release approximately monthly), many billions of sites will see their scores go up, while others will go down. If your score has gone up or down, there are many potential influencing factors: You've earned relatively more or less links over the course of the last 30-90 days.
Link Explorer | | randfish
Remember that, because Mozscape indices take 3-4 weeks to process, the data collected in an index is between ~21-90 days old. Even on the day of release, the newest link data you'll see was crawled ~21 days ago, and can go as far back as 90 days (the oldest crawlsets we include in processing). If you've done very recent link growth (or shrinkage) that won't be seen by our index until we've crawled and processed the next index. You've earned more links, but the highest authority sites have grown their link profile even more
Since Domain and Page Authority are on a 100-page scale, the very top of that represents the most link-rich sites and pages, and nearly every index, it's harder and harder to get these high scores and sites, on average, that aren't growing their link profiles substantively will see PA/DA drops. This is because of the scaling process - if Facebook.com (currently with a DA of 100) grows its link profile massively, that becomes the new DA 100, and it will be harder for other sites that aren't growing quality links as fast to get from 99 to 100 or even from 89 to 90. This is true across the scale of DA/PA, and makes it critical to measure a site's DA and a page's PA against the competition, not just trended against itself. You could earn loads of great links, and still see a DA drop due to these scaling types of features. Always compare against similar sites and pages to get the best sense of relative performance, since DA/PA are relative, not absolute scores. The links you've earned are from places that we haven't seen correlate well with higher Google rankings
PA/DA are created using a machine-learning algorithm whose training set is search results in Google. Over time, as Google gets pickier about which types of links it counts, and as Mozscape picks up on those changes, PA/DA scores will change to reflect it. Thus, lots of low quality links or links from domains that don't seem to influence Google's rankings are likely to not have a positive effect on PA/DA. On the flip side, you could do no link growth whatsoever and see rising PA/DA scores if the links from the sites/pages you already have appear to be growing in importance in influencing Google's rankings. We've done a better or worse job crawling sites/pages that have links to you (or don't)
Moz is constantly working to improve the shape of our index - choosing which pages to crawl and which to ignore. Our goal is to build the most "Google-shaped" index we can, representative of what Google keeps in their main index and counts as valuable/important links that influence rankings. We make tweaks aimed at this goal each index cycle, but not always perfectly (you can see that in 2015, we crawled a ton more domains, but found that many of those were, in fact, low quality and not valuable, thus we stopped). Moz's crawlers can crawl the web extremely fast and efficiently, but our processing time prevents us from building as large an index as we'd like and as large as our competitors (you will see more links represented in both Ahrefs and Majestic, two competitors to Mozscape that I recommend). Moz calculates valuable metrics that these others do not (like PA/DA, MozRank, MozTrust, Spam Score, etc), but these metrics require hundreds of hours of processing and that time scales linearly with the size of the index, which means we have to stay smaller in order to calculate them. Long term, we are building a new indexing system that can process in real time and scale much larger, but this is a massive undertaking and is still a long time away. In the meantime, as our crawl shape changes to imitate Google, we may miss links that point to a site or page, and/or overindex a section of the web that points to sites/pages, causing fluctuations in link metrics. If you'd like to insure that a URL will be crawled, you can visit that page with the Mozbar or search for it in OSE, and during the next index cycle (or, possibly 2 index cycles depending on where we are in the process), we'll crawl that page and include it. We've found this does not bias our index since these requests represent tiny fractions of a percent of the overall index (<0.1% in total). My strongest suggestion if you ever have the concern/question "Why did my PA/DA drop?!" is to always compare against a set of competing sites/pages. If most of your competitors fell as well, it's more likely related to relative scaling or crawl biasing issues, not to anything you've done. Remember that DA/PA are relative metrics, not absolute! That means you can be improving links and rankings and STILL see a falling DA score, but, due to how DA is scaled, the score in aggregate may be better predictive of Google's rankings. You can also pay attention to our coverage of Google metrics, which we report with each index, and to our correlations with rankings metrics. If these fall, it means Mozscape has gotten less Google-shaped and less representative of what influences rankings. If they rise, it means Mozscape has gotten better. Obviously, our goal is to consistently improve, but we can't be sure that every variation we attempt will have universally positive impacts until we measure them. Thanks for reading through, and if you have any questions, please leave them for us below. I'll do my best to follow up quickly.13 -
Difference between Link Analysis and open site explorer
Hey, when i check my links in Link Analysis in Moz Analytics is see 45 Linking Root Domains. The manual states: " If you want to look at these pages in more depth, just click the export button. This will take you to Open Site Explorer so you can dig deeper into your link profile and export the data for review later." But when i go there, the open site explorer states i only have 31 Linking Domains. What could explain the difference?
Link Explorer | | RoderickG0 -
Time Graph for Competitor Rankings
Hi, Where in the MOZ toolbox can I see the links my competitor has on a time graph? I tried googling it for the last hour, but I must be using the wrong keywords. I am searching for something similar the the functionality of Majestic: http://awesomescreenshot.com/0562febba6 Thanks, Robin
Link Explorer | | soralsokal0 -
301 Redirects: How long for Google to recognize? How long for Moz/OSE to recognize?
I redirected a few pages that had funky URL issues (capitals and underscores and useless words) to the same page renamed with proper URLs. The sitemaps were changed also, and re-submitted. Like this: mydomain.com/Not_Pertinent_Words.html >>> mydomain.com/good-words.html Google seems to have found them and changed the search engine results listing in about 8 days. But it's been about a month now and Moz and OSE still have not transferred all the strength and link data from the old URLs to the new ones. Question 1: How long does it usually take Google to transfer all the link and strength data for a 301? Question 2: How long does it take Moz and OSE to do the same? Is there something I need to do to tell them about the changes?
Link Explorer | | GregB1230