Should we 301 redirect old events pages on a website?

[RosemaryB]

We have a client that has an events category section that is filled to the brim with past events webpages.  Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue.   Our client does not want to create specialized meta description tags for these old events pages.

Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue?   This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages).  However it seems like these old events webpages offer little value to our website visitors.

Any feedback would be much appreciated.

[max.favilli]

I think one thing you should keep in mind is that 301 is meant for content being moved. In other words moving one page from one site to another, or from one path to another, without changing the content of the page. If you move a page you use 301, google see the change and discount a small portion of the page juice (1%? 5%? no one knows exactly) but pass the vast majority to the same page on the new location.

But... Once upon a time a popular black hat technique was to get control of a page (actually many pages, as many as they could) with a good juice and do a 301 redirect to another page, a target page, to just pass juice.

So... Google, wearing its shining armor, decided to fight back, and changed their algorithm to penalize that, in other words if you do a 301 redirect from one page with a certain content to another page with a totally different content, google notes that, doesn't like it, and penalize the ranking of the target page.

Exactly how much of the two page content should stay the same to pass google antispam rules nobody knows, you can find out running some tests, my guess is probably it's also very specific to the page, domain, authority, etc...

I heard, but I never tested myself, than if you do a 301 redirect from one page on a domain or path, to the same page on a different domain or path, and slowly in the following months you change the content of the target page till it's completely different from the original, Google won't penalize you.

[adamxj2]

Hi Rosemary

I've run into this problem several times before on sites with blog postings and events that have piled up but are useless to the current site. If the pages for these events are getting traffic and have good value, I would redirect them to a relevant page so that you do not lose your link juice. However, if the pages are duplicates and don't have much value, I would delete them entirely and let them go to a 404. Google eventually will stop crawling 404s so it is ok to remove old/irrelevant content. You will see a spike in your Moz crawl errors because of the increase in 404s. But 404s are better than duplicate content and duplicate meta descriptions. To improve user experience, you can create a 404 that is engaging…such as with a search box or with links your most popular pages.

Hope that helps!