Do links to a domain that re-directs to my domain pass link equity?
-
Hi guys.
We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect?
Thanks,
Paul
-
Awesome - thank you Sheena!
-
If 301 permanent redirects are used, then yes, about 90% of link equity is passed on. You can read more here: http://moz.com/learn/seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
Hi There We are currently redesigning the following site https://tinyurl.com/y37ndjpn The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu? Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages? Many Thanks In Advance for Responses
Intermediate & Advanced SEO | | ruislip180 -
Sponsored blog - pass any link juice?
Hello there, If a quality blog in our specific niche writes an article about us which is clearly labelled "sponsored post" as we have either paid them or given them a product, will Google discount that link going back to our website? Should we request for the link to be "no-follow"? Thanks Robert
Intermediate & Advanced SEO | | roberthseo0 -
Site re-design, full site domain A/B test, will we drop in rankings while leaking traffic
We are re-launching a client site that does very well in Google. The new site is on a www2 domain which we are going to send a controlled amount of traffic to, 10%, 25%, 50%, 75% to 100% over a 5 week period. This will lead to a reduction in traffic to the original domain. As I don't want to launch a competing domain the www2 site will not be indexed until 100% is reached. If Google sees the traffic numbers reducing over this period will we drop? This is the only part I am unsure of as the urls and site structure are the same apart from some new lower level pages which we will introduce in a controlled manner later? Any thoughts or experience of this type of re-launch would be much appreciated. Thanks Pete
Intermediate & Advanced SEO | | leshonk0 -
Are footer links important?
We currently display a list of links in the footer of our site to help boost SEO. They were put in place years ago and in a recent discuss with our UX team they requested we remove them from the site. Do footer links have any value? Or is this an old dated practice that no longer works? If we remove the footer links should we expect to see if have an impact on our SEO traffic?
Intermediate & Advanced SEO | | Mivito0 -
Renaming your domain from an existing live domain and SEO implications - Please Help *shudder*
Please see the details below. Site A: http://south-african-holiday.mobi is an existing site that is our best site. It is Joomla 3.1 and runs all our ecommerce. Site B: http//www.southerncircle.com/ is our original and has the best DA but is out of date and pretty clunky. joomla 1.5 and all bookings (tour site) are redirected to Site A for processing. Instead of redesigning the Site A I'd like to change the domain name of http://south-african-holiday.mobi -> http://southerncircle.com So far my reading and research (Thanks MOZ for awesome forum!) has provided me with: 1. Do the SEO groundwork. i.e. remove dead links from both sites. Delete useless content and generally tidy up both sites. 2. Map all pages from site a: http://southerncircle.com -> http://south-africa-holiday/ so that the existing pages that have good ranking will have a home on the new site. 3. When ready do a small sample 301 redirect from: http://southerncircle.com to http://south-africa-holiday.mobi. 4. arghhhh now I'm stuck ..... If I redirect to this site then I lose my http://southerncircle.com domain which is what I want to keep....I just want the .mobi site to move to the southerncircle.com site.... I don't consider myself totally thick but this is really confuseing the *$%# out of me PLEASE could you give me some insight here. I'm sure it has been done before without completely losing the sites seo ranking and sending my site into SEO oblivion. If there are any JOOMLA gurus that have done this I'd love to hear from you as well. Many thanks in advance.
Intermediate & Advanced SEO | | SoutherlySwell0 -
Redirect gateway domain to main domain?
We have following scenario: Our main website - www.esedirect.co.uk which gets a 1800 visits a day with around half of those from organic search. It's been around since 2004. Our original website - www.ese.co.uk which gets around 30 visits a day and really is nothing more than a doorway page with links to the above site and couple of other sites that belong to the same company. This is an old domain that's had content since 1997 and has good domain authority with some good links. We are considering doing a 301 redirect from www.ese.co.co.uk to www.esedirect.co.uk to redirect the link juice. I welcome opinions to any possible negative effects this could give and how beneficial doing this will be. Thanks, Lee
Intermediate & Advanced SEO | | ese0 -
Website domain hosting and set-up for foreign domains?
Hi, I am just wondering what the best practice is for marketing a business in two separate countries? I have a new client that wants me to create their website targeted at the UK market which for me is normal but they also want to target Australia (Probably couldn't get any further away) My initial thoughts are that the business would need two separate websites. The first one in the uk and the second website hosted on servers in Australia with different content. Is this correct? or does anyone have any advice which may simplify getting this thing off the ground. Thanks in advance.
Intermediate & Advanced SEO | | AdeLewis
Ade.0 -
7 years old domain sandboxed for 8 months, wait or make a domain change?
Hello folks The questions is, if a domain, 7 years old being sandboxed due to "notice of unnatural links to website" does it make sense to make a domain change (301 permanent redirect and make a "domain change" under google webmaster tools) to another, aged(!) domain name?
Intermediate & Advanced SEO | | Ferray
Website being sandboxed for over 8 months already and there is no chance to do anything with those "unnatural" links to website... Any suggestions?0