Location Pages
-
Hi.
A client of mine offers multiple services and covers a region of the UK. They want to target each major town/city within this area.
However, there are 20 cities and services offered range from 5-15 services.
I am in the process of creating a location page for each city, so it can be optimised separately however I am not sure if there is a better way to do it? Or should I create a page for each city & service. So I for example I end up with 10 London pages with each one offering a different service? These can all be optimised for different services within London then?
Any suggestions?
Thanks
-
Hey NYWA,
It's hard to tell based on the information provided. I suggest you experiment a bit with the keywords and locations you're trying to rank for.
For example, if you're trying to rank for "Southampton automotive repair services" and there's very little competition, then there's probably no need to try to rank separate pages for engine repair, heating and AC, brakes and rotors and so on. Just optimize for "Southampton automotive repair services" and be sure to include keywords when describing the different services offered in your page copy. If, on the other hand, there is a lot of competition and they have gone all-out to optimize pages for each of these distinct services, then you'd be best to do the same, only better.
Make sense?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Search Behavior | | Alyaauditors0 -
List all keywords from a website per page in a table??
Hi all, Very basic question I know but strangely cannot find a solution to it? (its 20:40 on a Fri-night! 😉 ) I am working on a website that has over 100 pages and would like to see all the keywords associated with each page maybe in a table report of some kind? Is this at all possible? Heres an example URL KEYWORDS /index.html Moz, Moz local, London /aboutmoz.html Moz. Moz SEO, London and so on....
Search Behavior | | darrenbooy0 -
Store locator searches online and offline store visits
Hi All, What is the accepted % for visitors that conduct a store locator search online actually visiting that particular store for the nutrition industry? (For example if 50 people used the store locator search on the website , we can confidently say that 25 of them actually went to that store) Any input or reference to studies/white papers on this topic would be appreciated. Cheers, SEO5..
Search Behavior | | SEO5Team0 -
UK & Ireland Websites displaying same page differently in serps
Hi there, I have a Magento Enterprise store based in the UK and we have an Irish version which we created after finding an increasing amount of traffic from Ireland. One thing that I don't understand, is that if I search for one keyword on Google, the websites are displayed differently, when effectively they are identical websites. Here is how a result looks like for my UK store: http://i.imgur.com/NKSt4Qq.png And here is how a result looks like for my IE store: http://i.imgur.com/Cynv8Mz.png They both have the same Meta description, barring a few geographical words and terms. Both have on page descriptions as well as products. Yet the IE results display the description and the UK results display products and a tiny snippet of the description. Any ideas on how I can make my UK pages display like the IE one? Or, just why they are both displayed differently? Thanks
Search Behavior | | tomhall900 -
2 websites for 2 dealer locations or one website for both locations - Thoughts?
I'm trying to decide what would be the best option for my client. They are a car dealership group who own 2 dealerships about a half hour away from each other. The dealerships have the same name but are just located in different locations. One dealership is in a small city in competition with several other dealerships within the city. "Dealership name city name" The other dealership they own (Same dealership name) is located in a small town close to an even larger city. "Same dealership name small town name" My options are: 1. Creating 1 authoritative website optimized for all 3 locations. The 2 cities both dealerships are located in as well as the large city close to the small town. This option would be less time consuming, we would only have to earn links, citations & blog for one website. However we'd still need to have citations using both dealership addresses. So that's still double the work. This site would probably be more authoritative and we could have a page promoting each dealership & have shared vehicle inventory. We'd attach 2 Google+ pages using the different addresses & have both location addresses prominently in the footer of the site. 2. Create 2 separate websites for each dealership & target the surrounding towns/cities in their respective areas (even though both dealerships are only a half hour apart). This option is more time consuming as we'd have to earn double the amount of links. Work on citation building, blog for 2 websites etc. But we wouldn't be diluting our SEO by trying to rank for all 3 locations. We'd have a better chance if we focused on each locations separately on 2 sites. BUT the 2 sites would have less authority. What is everyone's thoughts? What would you recommend to be the best option. Money isn't an issue. Thanks so much for any help.
Search Behavior | | DCochrane0 -
Keywords separated location names in footer
We have a US based website, most of the traffic come from search engines mainly Google. We have comma separated location names of all popular places / U.S states where our products are popular (about 80 comma separated location names on footer of the website). Means, these 80 (comma separated) keywords appear on all 900 pages of the website. Does these footer (comma separated) location names will prove to be comma separated keywords OR keywords stuffing on each page of website ? The reason we need these location names is because each product page is having traffic from keywords having location names in them. For example: "product1" in chicago "product1" new york "product2" IL "product3" california "product3" georgia and a lot more Location based keywords are bringing in about 20% of the traffic. Please suggest any good solution to this problem. Thanks !!!
Search Behavior | | ZQBT0 -
Dating Blog Posts & How Fast Google Picks up on New Pages
I had until a few months ago included the original post date of a new blog post on the site. I then removed it and none of my results in Google now include the blog post date, although for some (for articles written about events) Google includes the date of the event where you would usually see the post date. Since I did this, it seems like new blog posts are taking longer to rank on Google, some results are ranking well, and others declined relative to what I would have previously expected. What's the best thing to be doing? To include a date (considering a lot of my content is not time-relevant) or to keep it as it is now? The second thing, is I often go through and update my articles with new information and re-post it in my rss feed etc - ie the date becomes new again. How does Google treat this? Any ideas or comments would be great! Thanks
Search Behavior | | ben10001 -
Location subdomains?
We were contacted by a company that claims they want to build us a local. sub domain that targets only local traffic and operate on a rev share model. I'm very weary of this and can think of many things wrong with it, but I was asked to look into it. I'm about to give them a call to see what they are all about, but I always get great advice from the moz community so I thought I'd reach out to hear your opinions. Thanks!
Search Behavior | | ClaytonKendall0
