Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
-
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
-
Thanks, it's a little complicated in this case because some key competitors are able to use the same brand name.
-
Hy ByskEd!
Here http://sixrevisions.com/content-strategy/5-common-seo-mistakes-with-web-page-titles/ they say not to use them in all pages to make branding. But myself i´m using it because i have seen big brands ranking very well the brand name using these type of techniques.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for keywords in multiple zip codes
Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?
Keyword Research | | ifixcars0 -
What kind of SEO keywords should a recruitment company use?
I am relatively new to the world of SEO and have been given responsibility to improve SEO rankings for our company website (which is full of jobs). We are London based digital media recruiters and work in a number of niche industries. Should job titles be the keywords I try and optimise, as opposed to keywords such as 'digital media recruitment london', 'London digital marketing jobs', 'digital media recruiters in london' etc? Today I have signed up for a month's trial on Moz Pro so am hoping this will provide me with a lot of help as I start creating an SEO strategy, Any help or advice would be greatly appreciated.
Keyword Research | | SumoAlice0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Is KEI metric still commonly used by SEOs
I'd like to ask about the KEI, is it used by now? and is it really matters ? I guess # of results by Google is not a good metric to decide if the keyword is good or not? I'd really appreciate your inputs
Keyword Research | | Yaddly0 -
Does combining keywords in the page title help or hurt you?
I am working on a site which sells elliptical equipment. I used Google Adwords to determine number of searches on the following keywords: Elliptical trainer – 3.,600 searches Elliptical machine – 14,800 searches Elliptical trainer machine - 22 searches I am currently optimizing “elliptical trainer” – but after seeing results above would also like to optimize “elliptical machine”. My question is: if I add “machine” to “elliptical trainer” will Google now only read “elliptical trainer machine” or will it read “elliptical machine” in addition to “elliptical trainer”. How do you know what word or “chunk” of words Google picks up?
Keyword Research | | ChristieC1 -
How effective the use of preposition in title tag?
I would like to know the value of preposition on title tag and the impact on search engine queries. As for example, I would like to know the difference between TOURS TO NEPAL and TOURS NEPAL keyword, how they had a impact on search engine queries.
Keyword Research | | SuMoksha0 -
Should we change our site domain name to include our keyword?
Our niche has one keyword phrase that is much, much more active than any other comparable phrase. Let's call that phrase "math problems". Within this phrase, the "math" is absolutely the most important keyword, as it is also used in every spin-off search phrase, like "math answers", "math practice", etc. We've had our domain since 1996, and is currently the company name - "Rocketproblems.com". Over the last year (2010-2011) our SERPs have steadily dropped to the point where we're not getting a sustainable level of business from organic search, whereas in 2009 we were doing fantastic. However, we've also had "Rocketmathproblems.com" since about 2000, just gathering dust. What I've noticed from the top search results is that nearly every domain has either "math" or "math problems" in its URL. Do you think it's worth it to switch to the keyword-rich URL? It is a bit more verbose, and the "Rocketmathproblems.com" v.s. "Rocketproblems.com" example perfectly captures the different feeling. My inclination is that SEO is only becoming more competitive, and if we aren't getting worthwhile business from organic search at the moment then we should bite the bullet and make the switch for the future, along with ramping up our content generation. However, I also noticed that in late 2009 a previous webmaster switched to "Rogermath.com" but switched back within a month when our SERP for the key phrase was a page lower - I gleaned this from a Moz Juicy Keywords Report :). Thoughts?
Keyword Research | | ACann0 -
Is the all in title technique helpful?
I watched a tutorial on lynda.com about keyword research. And they said to use the All In Tittle trick to see how many pages on google are optimized for that keyword - do you reccommend using that method as well? In google, you type allintitle:"key word phrase" and the results show how many page titles are optimized for that phrase. Should I use this technique as well when choosing keywords?
Keyword Research | | aircyclemegan1