Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
-
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
-
Thanks, it's a little complicated in this case because some key competitors are able to use the same brand name.
-
Hy ByskEd!
Here http://sixrevisions.com/content-strategy/5-common-seo-mistakes-with-web-page-titles/ they say not to use them in all pages to make branding. But myself i´m using it because i have seen big brands ranking very well the brand name using these type of techniques.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you rank for copyrighted/trademarked words that became generic terms?
Hi, As everyone knows, lots of generic terms we use everyday (depends from one country to another obviously) are trademark terms and technically protected.
Keyword Research | | GhillC
Some examples here and there. So my question is ... are we free to rank (or try to at least!) for some of these keywords?
Some of these keywords vastly outranked their original generic terms and there is little to no value trying to get traffic from the latter. More specifically what about the keywords such as spin, spinning etc.? Thanks!
G0 -
Is my SEO company a scam?
Hello, I am rather new to online marketing and because of this employ an SEO company to help with improving my ranking. They have now been working with me for around 6 months and I have not seen an increase in the traffic to my site - in fact it is at it all time low. Yesterday I only had 4 visitors for example. They keep ensuring me it will take time, and show me reports on how my keywords are ranking, and some appear to be doing okay, but I would have thought traffic would have improved by now. Why I am a little suspicious of this company is they only seem to be doing back linking. They have done very little, if anything, with on-page optimisation, so much so that I tried to do this all myself following Moz guidelines etc. But even this has seen very little improvement. I would have thought that as a paid SEO company, they may see that something is clearly not working. Perhaps the wrong keywords? Suggest a different tactic? I write blogs posts, am social media active but feeling very discourage with it all as seeing very little results. I continuously hear about scams and get new emails every day saying "we have analysed your site and all these things are wrong... pay us $XXX and we will get you traffic" but who can you trust and how can you find an affordable way to gain traffic as a very small business. Would be great to get feedback from anyone who may know what is going on. Thanks Astrid
Keyword Research | | Lilala_Kids0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Branded vs Generic keywords - is Google treating their rank equaly!?
Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc. The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones? And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it! Is that could be truth? Any experiments info about that? thanks and regards, Jungles
Keyword Research | | Jungles0 -
Phone numbers in the meta titles
Is it best practice to have phone numbers in the meta titles? Will google penalize for that? It is actually useful for the users...
Keyword Research | | CMTM0 -
How effective the use of preposition in title tag?
I would like to know the value of preposition on title tag and the impact on search engine queries. As for example, I would like to know the difference between TOURS TO NEPAL and TOURS NEPAL keyword, how they had a impact on search engine queries.
Keyword Research | | SuMoksha0 -
Keyword cannibalization - blog posts vs. site content
As an example, I am trying to rank for the term "ice cream". I have site content pages that relate to "chocolate ice cream", "vanilla ice cream", etc.These content pages have been SEO optimized using best practices. Would I be ruining my SEO work if I begin to publish blog posts for the same keywords that my content pages target? Am I basically forced to find alternative keywords and only target one page per keyword?
Keyword Research | | jcph0 -
Should we change our site domain name to include our keyword?
Our niche has one keyword phrase that is much, much more active than any other comparable phrase. Let's call that phrase "math problems". Within this phrase, the "math" is absolutely the most important keyword, as it is also used in every spin-off search phrase, like "math answers", "math practice", etc. We've had our domain since 1996, and is currently the company name - "Rocketproblems.com". Over the last year (2010-2011) our SERPs have steadily dropped to the point where we're not getting a sustainable level of business from organic search, whereas in 2009 we were doing fantastic. However, we've also had "Rocketmathproblems.com" since about 2000, just gathering dust. What I've noticed from the top search results is that nearly every domain has either "math" or "math problems" in its URL. Do you think it's worth it to switch to the keyword-rich URL? It is a bit more verbose, and the "Rocketmathproblems.com" v.s. "Rocketproblems.com" example perfectly captures the different feeling. My inclination is that SEO is only becoming more competitive, and if we aren't getting worthwhile business from organic search at the moment then we should bite the bullet and make the switch for the future, along with ramping up our content generation. However, I also noticed that in late 2009 a previous webmaster switched to "Rogermath.com" but switched back within a month when our SERP for the key phrase was a page lower - I gleaned this from a Moz Juicy Keywords Report :). Thoughts?
Keyword Research | | ACann0