Too many 301 redirects - good or bad?
-
Hi,
Currently, page A is redirecting to page B. I am in the process of developing new site for the same domain and this time page B will be redirected to page C. This is gonna happen on many pages. Is it correct or should i adopt some other strategy? Will it have adverse effect on the speed of my site?
Page A -----> Page B ------> Page C
Regards,
Shailendra
-
Chang ethings so
A to C
B to C
I am not sure that 2 redirects is really that bad, i saw a matt cutts video where he made it sould like i or 2 was not the problem.
-
Chain redirects happening at page level hurts if you have had the URL in the past and Google had indexed. I think that when you consider the situation that not all juice is transferred from the redirected page to the landing page, chain redirects makes you lose page authority.
If you have an architecture (server architecture), webcache in place, maybe (although not very sure), you can work with chain redirects to interface between your internal website architecture and your user interface.
-
Thanks! I will pursue i further
-
Every redirect is passing link juice but as I wrote not 100% - only 90-99% - so you have a loss each time.
Here a link you should take a look at: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more - "It's a bad idea to chain redirects".
Regarding your strategy - I am not able to pass an adaquat advice because I don't know your technical possibilities.
-
What strategy you recommend to solve the issue?
-
A 301 Redirect is a permanent redirect which passes between 90-99% of link juice to the redirected page. So this means you loose a lot of link juice. Apart from that that redirects from A to B to C are not the best practise and are not recommended.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Choose destination page for a 301 redirect?
I am doing some SEO for a wedding chapel in Vegas. There are some old packages that no longer exist and the bounce rate for the page is high so I am planning to 301 the page. How to best determine the best 301 destination? I have a few options. As an example the page was optimized for garden weddings. The page itself does not place well in the SERPS for garden weddings in Las Vegas, but our outdoor wedding packages in Las Vegas page places in the top 10. So that page is in an option. However, there is a different location that has a garden setting. Is that a better choice? Some content might match better than others, but any page I choose would be relevant content. Thank you so much 🙂
Technical SEO | | leslieevarts0 -
Buying a domain to 301 redirect for increased rankings
A large competitor has recently purchased a large marketing company that specializes in their industry. As a part of this acquisition they obtained ownership of www.digitalsherpa.com, which is now 301 redirecting some 50K links to www.costar.com/. When I did a site:www.digitalsherpa.com search all of the origin URLs had title tags from the costar site in place of their own. My question is: Does this violate Google spam guidelines? search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=site%3Adigitalsherpa.com&oq=site&aqs=chrome.0.69i59j69i57j69i65j69i60j0l2.1919j0j7
Technical SEO | | Reis_Inc.0 -
301 redirect with Magento; still Page authority 0 after 6 weeks
Hi Mozzers! In December '14 I have execute a 301 redirect in the 'old' page in the admin of my Magento store. Now I was surprised to see that the Page Authority is still 0 of the new page 6 weeks after the execution. should I have seen the update of the PA on the new page already after 6 weeks of time? If yes, then I assume that my Magento didn't execute this properly? Old url: http://hippemamashop.nl/mama/boeken/fotoalbum.html
Technical SEO | | aznventure
New page: you will be redirected to the new page after clicking the old page Mm4uBEl0 -
To 301 redirect or not...
Hi guys i'd like to get your opinion on this. We currently have two sites, site A is the old one with PA44 and DA33. Site B is the new one which is going to replace site A it currently has PA37 and DA24 Our plan for the future is to shut down site A and redirect all pages using 301 to the relevant pages on side B. Currently we have some links in place for a couple of keywords on site A to site B which seems to be working great for our ranking. Now i'm wondering if this is maybe a good option, to give back links from A to B or will i pass through more link juice when redirecting everything? (ps. both are e commerce sites hosted and registred with different companies)
Technical SEO | | Immanuel0 -
Does any one have experience with SEO and .NET using 301 redirects?
A while ago I altered some of the URL's of my website. Google now thinks that I have two duplicate pages (duplicate content), I have asked my third party web developers (Who use .NET and a custom built CMS system) to simply 301 redirect the old URL to the other. However, my web developers say the following: "Solving the problems by 301 permanent re directs are out of the question as this would create infinite loops. Likely to bring down our server." They also wont do a canonical, as they say there is only one page (but two URLs) Firstly, has any one heard of this before and do they think this is true? Also, does anyone have an alternative method of getting rid of the old URL? Any thoughts would be much appreciated.
Technical SEO | | CoGri0 -
What would happen if 301 redirects were not in place
Good Morning from 14 degrees C sunny Wetherby UK 🙂 My question is please.... "When a new site is given a total makover ie old urls are re written to radically different ones I know if you dont set up 301 redirects the infamous 404 error page will rear its head. But i wonder if 301 redirects were not configured how long on average does it take google to index the new site and serp links finally point to the new site". Thanks in advance 🙂
Technical SEO | | Nightwing0 -
301 redirect
What is a proper way to redirect any url containing a give word (anywhere in the url) to another sepcified url? Is it like this? RedirectMatch 301 ^thisword$ http://domain.com/newlocation
Technical SEO | | sesertin1 -
Removing 301 Redirects
Is it safe to remove old 301 Redirects from an SEO standpoint and can 301s dramatically affect seo? Prior to switching our old domain over to our new domain, we had (and currently still do) tons of 301 redirects, because of optimizing our file names and structure. Then our old domain was redirected to our new domain in the same redirect file. So that being said, now that our new domain has been up and running for about 3 months, would it be safe for me to get rid of the old 301 redirects and redirect anything that was on our old domain to our new domains home page? This would clean up our redirects tremendously and I hope would help with SEO.
Technical SEO | | hfranz0