Too many 301 redirects - good or bad?
-
Hi,
Currently, page A is redirecting to page B. I am in the process of developing new site for the same domain and this time page B will be redirected to page C. This is gonna happen on many pages. Is it correct or should i adopt some other strategy? Will it have adverse effect on the speed of my site?
Page A -----> Page B ------> Page C
Regards,
Shailendra
-
Chang ethings so
A to C
B to C
I am not sure that 2 redirects is really that bad, i saw a matt cutts video where he made it sould like i or 2 was not the problem.
-
Chain redirects happening at page level hurts if you have had the URL in the past and Google had indexed. I think that when you consider the situation that not all juice is transferred from the redirected page to the landing page, chain redirects makes you lose page authority.
If you have an architecture (server architecture), webcache in place, maybe (although not very sure), you can work with chain redirects to interface between your internal website architecture and your user interface.
-
Thanks! I will pursue i further
-
Every redirect is passing link juice but as I wrote not 100% - only 90-99% - so you have a loss each time.
Here a link you should take a look at: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more - "It's a bad idea to chain redirects".
Regarding your strategy - I am not able to pass an adaquat advice because I don't know your technical possibilities.
-
What strategy you recommend to solve the issue?
-
A 301 Redirect is a permanent redirect which passes between 90-99% of link juice to the redirected page. So this means you loose a lot of link juice. Apart from that that redirects from A to B to C are not the best practise and are not recommended.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is 301 redirect the only way when using Vanity URLs?
We have been using vanity urls for some of our pages. Mostly the pages that have a vanity URL have a long URL length. But now the problem is, the vanity URL is getting displayed on the search engine when the particular keyword related to the page is entered. I checked the google search console, the vanity URL is indexed and the original URL remains unindexed. What should I do? Is adding 301 redirect to the vanity URLs are solution? Since some of vanity URLs are not redirecting to the original. Some of the original pages are not getting traffic. Also, can using canonical tag help?
Technical SEO | | tejasbansode0 -
Missing 301 redirects
I just had a developer friend call me in a panic, because they had gone live with a new site and found out (the hard way) that they had missed some pages on their 301 redirects. So the pages are appearing in Google but serving 404s. Ouch! So their question was: other than running a report for 404 errors in something like Screaming Frog, is there a way to hunt down ONLY pages serving 404s, then export to CSV so they can be redirected? Anyone got any tricks up their sleeve?
Technical SEO | | muzzmoz0 -
Blogger to Wordpress 301 and Meta Refresher Redirect
Hi Everyone! So my client has a blogger that she has developed a good amount of link equity for. It is a hersite.blogspot.com (she doesn't own her own domain yet). She is moving to the Wordpress platform though and the only way we can do a redirect is through a meta refresh redirect (since she doesn't have access to the servers on blogger). I went to Google Webmasters to do a change of address and found that the 301 checker said it couldn't find any 301 redirect, which is disappointing. What we're planning is telling all the places that link to the blog to change their links to the new blog but other than that what does anyone recommend to keep this link strength? Thanks!
Technical SEO | | mattdinbrooklyn0 -
Webmaster tools doesn't pick up 301 redirect
I had a few hundred URLs that died on my site. Google Webmaster Tools notified me about the increase in 404 errors. I fixed all of them by 301 redirecting them to the most relevant page and did multiple header checks to ensure that the 301 has been implemented correctly. Now a few weeks later, Google is giving me the exact same message in Google Webmaster Tools but they are all still 301 redirected. WTF?
Technical SEO | | DROIDSTERS0 -
Suddenly Many 301 Redirects captured by SEOMOZ
On April the 7th SeoMOZ captured 6000 301 redirect on my site, but I cant seem to understand how SEOMOZ finds these links Example http://www.iphonegadget.dk/dk/apple-tilbeh-r-36/ipad-tilbeh-r-219/bilholder-239/index-2-4a.html Makes a 301 Redirect to the following page beneath SEOMOZ says http://www.iphonegadget.dk/dk/apple-tilbeh-r-36/ipad-tilbeh-r-219/bilholder-239/index-2.html The weird thing is that both urls work, but if i browse my site in a normal matter this link will never be created i that way. The -4a in the end os the link is not the normal link structure on the site and has never been like that before. So how does SEOMOZ Create that link? http://www.iphonegadget.dk/dk/apple-tilbeh-r-36/ipad-tilbeh-r-219/bilholder-239/index-2-4a.html Also google only has the right one that are this one beneath http://www.iphonegadget.dk/dk/apple-tilbeh-r-36/ipad-tilbeh-r-219/bilholder-239/index-2.html People would normal come to the category with this url http://www.iphonegadget.dk/dk/apple-tilbeh-r-36/ipad-tilbeh-r-219/bilholder-239/ And page 2 would be http://www.iphonegadget.dk/dk/apple-tilbeh-r-36/ipad-tilbeh-r-219/bilholder-239/index-2.html AND NOT http://www.iphonegadget.dk/dk/apple-tilbeh-r-36/ipad-tilbeh-r-219/bilholder-239/index-2-4a.html Can anyone find out what is going on?
Technical SEO | | noerdar0 -
Could a URL change path conflict a 301 redirect?
Hi Mozzers, We create multiple pages for one of my client. Some of them are replacing old pages. I setup 5 of them out of 40. I was able to set them live via the drupal CMS. The new pages were actually published but didn't have any URL but had nodes in directory such as www.example.com/node298. To set them live i changed the url path to one page that already existed( www.example.com/old). In order to setup the replacing page: www.example.com/node298 i added the same name as the old one but in order to avoid URL conflicts with new page(www.example.com/new) I had to change the old page's url path as well such as www.example.com/old2) I know i have to 301 redirect the old to the new obviously but my question is: does a URL path change on the old page www.example.com/old matters in when 301 ing it? will it still transfer all the juice to the new page Visual Process: Main goal: www.example.com/old redirect to www.example.com/new but these two are exactly the same url So modification of URL path: www.example.com/old to www.example.com/old2 to avoid URL conflict Therefore www.example.com/old2 =www.example.com/old (just url change path difference) Question: Because of this url change, will a 301 from www.example.com/old2 to www.example.com/new will still carry all the juice that www.example.com/old carried or not? I hope i didn't make it too confusing. Let me know if it is the case Thanks Mozzers Ty
Technical SEO | | Ideas-Money-Art0 -
301 Redirect & Cloaking
HEllo~~~~ People. I have a question regarding on cloaking. I will be really greatful if you can help me with question. I have a site www.example.com and it is targeting for multi countries. So I use sub directories for targeting multi countries. e.g. www.example.com/us/ www.example.com/de/ www.example.com/hk/ ....... so on and on. Therefore, when people type www.example.com, I use IP delivery to send users to each coutries. Here is my question. I use 301 redirect for IP delivery, which means when user enter www.example.com, my site read user's IP and send them to right country site by 301 redirect. In this case, is there any possibility that Google considers it as cloaking? Please people.... share me some ideas and thoughs.
Technical SEO | | Artience0 -
A technical 301 Redirect Question
Alright, I'm taking a chance and stepping into the developer role here...something completely out of my comfort zone so bear with me. We have a pretty site built in PHP (www.dassant.com) and we are coming across some duplicate content issues. For example, these are supposed to be the same page: http://www.dassant.com/products.php and http://www.dassant.com/products So the SEO in me states the obvious: We need a 301 redirect stat! Unfortunately, our developer went MIA and I am having the hardest time getting a 301 implemented. After some research I found the code that I need to paste into the PHP (for this specific page): Header( "HTTP/1.1 301 Moved Permanently" );
Technical SEO | | EssEEmily
Header( "Location: http://www.dassant.com/products" );
?> However, when I paste it in, upload and refresh the page, I get these error messages in the (multiple) browsers I use. (See attached) http://imgur.com/a/1lar5 With my limited knowledge I can't find these supposed other redirects so I'm stumped. Can anyone shed some light? Thank you in advance! 1lar50