Reversing the bad effects of a problematic 301 redirect
-
I have a previously very strong ranking page that is now omitted from the SERPs, but only for one specific keyword phrase. I think I found the reason, which I'll explain, and I hope I can hear some confirmation of my theory and a way to correct it.
Let's use the following made up domain and keywords:
Political blog SiteA.com had a few news articles about "Blue Widgets" (like 10 out of 10,000 pages). They became exceedingly popular, so on SiteA.com we created a reference-type page about "Blue Widgets" and in the news articles we already had about Blue Widgets we added rich anchor text (Blue Widgets) links that pointed to this new About Blue Widgets page. (long before we wised up about keyword rich anchor texts and Google!)
After seeing how much traffic was coming to the About Blue Widgets page, we created a whole new site, SiteB.com, which was about Widgets (not just Blue Widgets), a page for each color of widget, and other pages about widgets. SiteB.com has an important and popular page, SiteB.com/blue-widgets, which is about Blue Widgets. We then 301 redirected the SiteA.com's About Blue Widgets page to SiteB.com/blue-widgets. This page in SiteB.com ranked very high (like #2, #3) for years.
Two weeks ago SiteB.com/blue-widgets fell out of the SERPs, but only for the phrase "Blue Widgets". The page still gets lots of traffic from other queries, and even the "Blue Widgets" query will bring up other pages on SiteB.com. So, the only thing hit is the specific query "Blue Widgets" for the specific page SiteB.com/blue-widgets.
It seems obvious to me that Google took the combination of a) a site that it probably no longer liked since we sold it (SiteA.com) since it's gone downhill, b) the rich keyword anchor text on SiteA.com pages pointing to the SiteA.com page optimized for that keyword, and c) then being 301 Redirected to a SiteB.com Blue Widgets page optimized for that same anchor text.
I only discovered the SiteA.com redirects last week, which I had completely forgotten about, and had them removed right away.
My question is, 1) if this indeed was the issue, now that the redirects from SiteA.com to SiteB.com are gone will my ranking eventually go back to normal? and 2) is there anything I can do to get Google to notice the change and have it go back to how it was?
-
You're right. If you removed the redirects, there's no need disavow. I assumed that was what you had done to remove the links given you said you sold Site A.
In my personal experience, it can take Google months, up to 8 months, to drop links. Hopefully in your case it won't take that long.
-
"That said, did you analyse all incoming links to determine if there have been any other suspicious adds or drops recently?" Yes.
"Surely you did other redirects from Site A to Site B?" No, I have not. That was all.
"You probably know this already given you've presumably disavowed the incoming links from SiteB, but just in case." Since I've taken the redirects off, I don't think there is a need to disavow; at least that's what I've been told.
"You can ask Google to recrawl the page using the "Fetch as Google" page in the crawl menu of Webmaster Tools. That might speed things up. No guarantee." Good idea, thank you. I hadn't thought of that.
-
(1) "if this indeed was the issue, now that the redirects from SiteA.com to SiteB.com are gone will my ranking eventually go back to normal?" Yes. If you've nailed the issue.
That said, did you analyse all incoming links to determine if there have been any other suspicious adds or drops recently? Do you want to share the specific page with us to see if anything else jumps out?
Surely you did other redirects from Site A to Site B? You've not suffered any other severe rankings loses?
What Wanatop says is also true. Sometimes there are seemingly unexplained ups and downs in the rankings. It could self-correct.
(2) "is there anything I can do to get Google to notice the change?" You probably know this already given you've presumably disavowed the incoming links from SiteB, but just in case... You can ask Google to recrawl the page using the "Fetch as Google" page in the crawl menu of Webmaster Tools. That might speed things up. No guarantee.
-
My advice would you to do 301 redirects in the siteA to the most powerful keyword page star, and there make outgoing links.
Also on site B you should create a powerful page with concrete Keyword, and make link only there.
If you work with very large semantic and mixed, though of the same theme, confuse the seeker, you have to be as consistent as possible, if a particular keyword is important not stick to it.
You know well that the SEO must be calm, big ups then downs espan small, and vice versa, give it time.
-
"f I understood correctly the redirect from siteA.com/blue-widget is gone.."
Yes, it is gone.
I understand your points, but those are not what has caused the page to disappear from the SERPs. I also have pages such as Red Widgets, Green Widgets, etc, that are still ranking on page one for their terms. The pages are structured in the same ways as is the now-SERP-missing Blue Widgets page.
-
If I understood correctly the redirect from siteA.com/blue-widget is gone..
If the above statement is correct, how is the internal architecture and anchor text structured? Are you still emphasising your efforts onto the page SiteB.com/blue-widget? Could you reduce the number of links of that other page that takes the place of the desired page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
301 redirection help needed!
Hi all, So if we used to have a domain (let's say olddomain.com) and we had a new site created at newdomain.com how do we properly setup redirects page to page. Caveat, the urls have changed so for instance the old page oldomain.com/service is now newdomain.com/our-services on the new site. Do we need to have hosting on the old site? Do we need to setup individual 301s for each page corresponding to the new page? Just looking for the easiest way to do this CORRECTLY. Thanks, Ricky
Intermediate & Advanced SEO | | RickyShockley3 -
How to speed up transition towards new 301 redirected landing pages?
Hi SEO's, I have a question about moving local landing pages from many separate pages towards integrating them into a search results page. Currently we have many separate local pages (e.g. www.3dhubs.com/new-york). For both scalability and conversion reasons, we'll integrate our local pages into our search page (e.g. www.3dhubs.com/3d-print/Bangalore--India). **Implementation details: **To mitigate the risk of a sudden organic traffic drop, we're currently running a test on just 18 local pages (Bangalore) = 1 / 18). We applied a 301 redirect from the old URL's to the new URL's 3 weeks ago. Note: We didn't yet update the sitemap for this test (technical reasons) and will only do this once we 301 redirect all local pages. For the 18 test pages I manually told the crawlers to index them in webmaster tools. That should do I suppose. **Results so far: **The old url's of the 18 test cities are still generating > 99% of the traffic while the new pages are already indexed (see: https://www.google.nl/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:www.3dhubs.com/3d-print/&start=0). Overall organic traffic on test cities hasn't changed. Questions: 1. Will updating the sitemap for this test have a big impact? Google has already picked up the new URL's so that's not the issue. Furthermore, the 301 redirect on the old pages should tell Google to show the new page instead, right? 2. Is it normal that search impressions will slowly shift from the old page towards the new page? How long should I expect it to take before the new pages are consistently shown over the old pages in the SERPS?
Intermediate & Advanced SEO | | robdraaijer0 -
HTTPS Login on HTTP Site | 301 or 302 Redirect?
I've searched the forum on this and online and can't seem to find a definitive answer. Some e-commerce sites that are http use a 302 redirect to the https login while other sites use a 301 redirect. I know 302 is generally not recommended but in this case it may make sense. Can anyone advise on the correct practice?
Intermediate & Advanced SEO | | CallMeNicholi0 -
Rel canonical or redirect
Hi, my client has the following links pointing to the home page http://www.weddingrings.com/index.cfm http://www.weddingrings.com In this case would I use rel canonical or redirect?
Intermediate & Advanced SEO | | alexkatalkin0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
Remove URLs that 301 Redirect from Google's Index
I'm working with a client who has 301 redirected thousands of URLs from their primary subdomain to a new subdomain (these are unimportant pages with regards to link equity). These URLs are still appearing in Google's results under the primary domain, rather than the new subdomain. This is problematic because it's creating an artificial index bloat issue. These URLs make up over 90% of the URLs indexed. My experience has been that URLs that have been 301 redirected are removed from the index over time and replaced by the new destination URL. But it has been several months, close to a year even, and they're still in the index. Any recommendations on how to speed up the process of removing the 301 redirected URLs from Google's index? Will Google, or any search engine for that matter, process a noindex meta tag if the URL's been redirected?
Intermediate & Advanced SEO | | trung.ngo0 -
301 redirects.
Hi everyone, I am having some issues with an a few dynamic URLs that are not redirecting; Example: http://www.example.com/shop-online?page=shop.product_details&flypage=flypage_images.tpl&product_id=69164&category_id=303 I first tried to carry out a standard 301 which looked like this; Redirect 301 /longurlwith&category_id=303 http://www.example.com/new-url Which didn't work. After a little bit of research I added the following into the htaccess file; RewriteCond %{HTTP_HOST} ^www.example.com$ [NC]RewriteRule ^/shop-online$(.*)$ http://www.example.com/shop-online$ [NE,L,R=301] Which caused the website to error 500 (Not cool). So now I am stumped. Any help would be really appreciated as I'm sure it's an easy fix but I can't quite my finger on it. Thanks in advance :).
Intermediate & Advanced SEO | | AduroLabs0