Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
HTML Site SEO (NO CMS)
-
I have got a client site, which is dated (2007) and has not been shifted to any recognised CMS yet. It is HTML based. Is it possible to SEO on such a site? Is it even worth it?
If it is possible to do SEO on this, any suggestions will be highly appreciated.
Thank you.
-
Thank you for all the wonderful responses. It was really helpful. I have been in touch with my client and we are moving the site to WP shortly.
-
You can certainly SEO a website that doesn't use a CMS.
The important question is, given the nature of the site, the budget and goals of the client, and the resources you have to work with, is a hard coded HTML website the most practical solution?
Content management systems like WordPress, Drual, and HubSpot exist to make it easy to build and manage a website. Why? Because the overwhelming majority of individuals and businesses who need a website do not have extensive technical resources to be able to create and maintain a complex, highly-customized website.
I'd be willing to bet that your client fits this bill, which means you can probably help stretch their marketing budget further by using a CMS to make your job easier.
-
Absolutely!!!!!
If you think about it logically, what does a CMS do. It uses templates and stores content which is then output to the page - this webpage is HTML and is the basis of pretty much all webpages. Just because a site is HARD coded in HTML without the use of a CMS that compiles it for you does not mean it cannot be optimised.
If you ever look into the source code of a page output via CMS to the browser, you can see all the components usually utilised to give your a strong well optimised site, however if HARD coded you can probably go even further depending on your skillset to provide even more optimisation on a more bespoke level.
Don;t delay get stuck in
-
Congratulations! You get the chance to do a good optimization both SEO and WPO.
The only problem with static pages is to go hand can be costly if there is much volume of content, in which case you can go about doing search and replace, or make a calendar of changes to be improving slowly website.
-
Hi ArthurRadtke,
In theory, a well-coded and optimized HTML site will perform as well as pages from a well-designed CMS site in organic search rankings.
Some of the most important HTML elements to achieve SEO success.
HTML title tag: They have always been and remain the most important HTML signal that search engines use to understand what a page is about. Bad titles on your pages are like having bad book titles.
Meta Description tag: If the HTML title is the equivalent to a book title, the meta description is like the blurb on the back describing the book.
Header tags: Header tags are a formal way to identify key sections of a web page.
Structured Data: The result of structured data often translates into what is called a ‘rich snippet‘
Hope it helps you.
-
Sometimes plain HTML based website are easier to optimize. Make sure you add the necessary meta tags, google analytics, headings, etc. you could manually create friendly urls with htaccess! also manually create a robots.txt file and even an xml sitemap which you should find many online portals that could create one for you. Because you will be working on just the code, don't forget to check if there is any broken links!
yes you can still work just fine the html websites!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
site speed
i use mid-quality pic and... but my site speed is low
On-Page Optimization | | zlbvasgabc
any suggestion?
my site is:
https://bandolini.ir/0 -
Does anyone rate CORA SEO Software?
I can't really see any third party reviews of this software. Does anyone rate it?
On-Page Optimization | | AL123al0 -
Best site Template, Structure, etc. for SEO
If I were to spin up a new site what do people recommend as the best template, services, etc. Do you have an example of the perfect structure, I want to point my team to an example page and say - This is perfect, do this but for our product (structure, content amount, etc) Thank you,
On-Page Optimization | | Jamesmcd030 -
How Much Does Punctuation of a Word Effect SEO?
I have a page on a site that is targeted for "mens hair cut" and I have received a F for the grade. The content on the page uses "men's" throughout the content. (proper punctuation) When I re-graded the page with "men's hair cut" the page received a B grade. My question is, does mens v.s men's make a different for on-page SEO? Should my targeted keywords include "men's" rather than "mens"?
On-Page Optimization | | Kdruckenbrod0 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
How to use canonical with mobile site to main site
I am pretty sure that the mobile version of the main site needs to be the same canonical link from what I understand. I am trying to find good docuementation that supports this. Even better if its from Google or Matt Cutts. I have a main domain like http://www.mydomain.com the mobile version of this is http://www.mydomain.com/m/ Should my canonical be rel="canonical" href="http://www.mydomain.com"/> for both these pages?
On-Page Optimization | | cbielich0 -
Is .PW domain is good for SEO?
I want to register .PW domain which has recently got live to register. I am in doubt should it is good for SEO or not.
On-Page Optimization | | semmediapvtltd0 -
SEO for Japan
Google and Yahoo are the two major search engines in Japan. You can search using Western characters, and you often see English language results with Japanese (Chinese) characters next to them. As I don't speak Japanese, how do I approach SEO for my Japanese-language site? would appreciate any experiences and educational sources on the topic.
On-Page Optimization | | KnutDSvendsen0