Google Search Results Flip-Flop
-
For a site we manage, Google can’t seem to decide which of two pages to present for a search for “skid steer attachments.” Almost weekly, it flip-flops from the home page to an interior page (which is a shopping cart category page that we have not actually optimized for the phrase.) The site is berlon.com.
Have any of you had a similar experience and, if so, how did you address it?
I’ve attached a Moz screen shot that shows the changes.
-
Hi, had a similar problem just last week and solved it by strengthening the interior page ranking factors. Here's how:
- my page was domain.com/services/page, changed that to domain.com/keyword/page on both the URL and breadcrumbs (that becoming brand -> keyword -> page).
- better internal linking, added a couple of internal links with or in context near the keyword throughout the website's news section and corporate pages linking to the interior page.
Hope this helps you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Penalty and Adwords
Hi guys, I am wondering if the google manual penalty or penalty in general (because of bad backlink profile) also means that your website is blocked for Adwords? Thanks
Technical SEO | | barobijav0 -
Drupal, http/https, canonicals and Google Search Console
I’m fairly new in an in-house role and am currently rooting around our Drupal website to improve it as a whole. Right now on my radar is our use of http / https, canonicals, and our use of Google Search Console. Initial issues noticed: We serve http and https versions of all our pages Our canonical tags just refer back to the URL it sits on (apparently a default Drupal thing, which is not much use) We don’t actually have https properties added in Search Console/GA I’ve spoken with our IT agency who migrated our old site to the current site, who have recommended forcing all pages to https and setting canonicals to all https pages, which is fine in theory, but I don’t think it’s as simple as this, right? An old Moz post I found talked about running into issues with images/CSS/javascript referencing http – is there anything else to consider, especially from an SEO perspective? I’m assuming that the appropriate certificates are in place, as the secure version of the site works perfectly well. And on the last point – am I safe to assume we have just never tracked any traffic for the secure version of the site? 😞 Thanks John
Technical SEO | | joberts0 -
Google authorship what am i doing wrong
Hi, i am using google authorship on my site but when i use the testing tool it is not working. before the upgrade we had it working fine but now it does not seem to work. we have our google plus account pointing to the site and the writer we are trying to add is not coming up on the tool here is the code we are putting on the page Google+ and the page in question is here http://www.in2town.co.uk/emmerdale/emmerdale-laurel-is-determined-to-take-action when i check the tool i get the following Authorship Testing ResultAuthorship is not working for this webpage.andAuthorship rel=author MarkupCannot verify that rel=author markup has established authorship for this webpage.the tool i am using to check is http://www.google.com/webmasters/tools/richsnippetsany help to solve this problem would be great. i am using joomla
Technical SEO | | ClaireH-1848860 -
Tags showing up in Google
Yesterday a user pointed out to me that Tags were being indexed in Google search results and that was not a good idea. I went into my Yoast settings and checked the "nofollow, index" in my Taxanomies, but when checking the source code for no follow, I found nothing. So instead, I went into the robot.txt and disallowed /tag/ Is that ok? or is that a bad idea? The site is The Tech Block for anyone interested in looking.
Technical SEO | | ttb0 -
Google Cache is not showing in my page
Hello Everyone, I have issue in my Page, My category page (http://www.bannerbuzz.com/custom-vinyl-banners.html) is regular cached in past, but before sometime it can't show the cached result in SERP and not show in cached result , I have also fetch this link in google web master, but can't get the result, it is showing following message. 404. That’s an error. The requested URL /search?q=cache%3A http%3A//www.bannerbuzz.com/custom-vinyl-banners.html was not found on this server. That’s all we know. My category page rank is 2 and its keyword is on first in google.com, so i am little bit worried about this page cache issue, Can someone please tell me why is this happening? Is this a temporary issue? Help me to solve out this cache issue and once again my page will regularly cache in future. Thanks
Technical SEO | | CommercePundit0 -
Does Server Location have anything to do with Search Results
Good Morning Everyone... Does having a site hosted in Europe have any effect on Search Engine results in the US? Thanks
Technical SEO | | Prime850 -
Google Custom Site Search
I am an admin on a google custom site search account. I am also the owner of a verified webmaster tools account for the same site. The Custom Search control panel will not let me add URL's or a Site map for on demand indexing, but says "you must submit a sitemap of your own verified sites". Has anyone else has this issue? Does the Owner of the custom search account have to be the owner of the webmaster account, or can the logged in admin be? Thanks
Technical SEO | | SEMPassion0 -
Why did our site drop in Google rankings?
My site's URL (web address) is: http://tinyurl.com/3svn2l9 Hi there, We operate a travel site that lists numerous tours, accommodation and activities. Since 6th August 2011 we have dropped from top 10 SERP rankings of our pages to around result number 100 (page 10) and losing massive amount of visitors via Google Search. Our Yahoo and Bing rankings are still in the top10. We need your advice and quick! The last changes we have made are the following: -redirected the non-www version to the www version on the 1st August -bought advertising with a follow link in a sidebar that is being populated across the site (+4000 pages) about 2 months ago -added a blog to the website 2 weeks ago and posted 2 posts to date. Additionally, our website structure allows visitors (and bots) to see the same listings via different URLs which caused duplicate content. This has been the case since the launch of our website about 1 year ago. To prevent this duplicate content we have placed canonical tags on the individual listings pages. Why did our site all of a sudden plummet in the rankings?
Technical SEO | | Robbern0