What metrics are you using to build profiles of competitors Google Places pages?

[networkelites]

Hi,

I am attempting to put together a set of procedures to undertake when optimizing Google Places pages.  Does anyone have a good list of metrics and methods for determining them in order to build profiles of competitors' Places pages?

Thanks

[networkelites]

Thanks for the response! Will check out.

[Hallam]

Hey there,

I find the quickest way is to use:

TheLocalSearch Toolkit

Whitspark Citation Finder

Gather up all the citations that these tools find and get them in spreadsheet. Then gather all the review site information from the tools and get that in there. Remove all duplicatesand you have a nice base. use the Whitespark tool to find ciations by phone number abd you have another tab of possibilities.

I like to look at the categories that they are using as well and rank those by number of appearnaces to find the crucial ones. Don'tignore the little ones cause there is often a gem in there.

You can also get the info and how many photos and videos the top listings have and workout whether you need tospend time on these - personally I think you should fill a profile upwith photos and vids for a lovely robust listing.

Make sure you don't miss the important and general citation sites:

Head over to David Mihms site where there are various posts about the different citation sites for loads of different countries.

Oh and then go and buildsome solid local links - newspapers, local authorites etc (based on the local link building research you will have alrady done!!!!)