Facebook ad to drive traffic to weight loss newsletter landing page - tips
-
Hello,
I'm making a facebook ad to go to
Criteria: Lives in Boise Idaho, likes weight loss, diet tips, etc. 35-55 yrs old, women
What tips do you have?
Thanks.
-
I tried using women, using images related to weight loss like scales or tapes, but they all get denied saying that they don't want to support "idealized images" of women.
The clicks come real slow because I don't have the right images. A picture of fruit does a little better. But $6 a click is not something I can really use well right now. I need better images to make it $2 a click.
Any ideas?
-
That's a lot better than the initial one. You can start running your tests, see how it goes.
As for the ad, you need to test more images (and later, ad titles)
Try faces, women, bright images, while running what you are using now. You know the niche more than anyone so your assumption on using a conservative image might prove better, but youll never know until you test it out to your market.
-
Please give feedback now that I've taken your advice.
Also, I've attached my facebook ad. Let me know what your feedback is on that as well. I've only got this one image so far.
-
I would fix up the alignment of the current setup. I would lessen the size of the header and actually fit the video at the upper part of the page. Ask them to sign up so they scroll down.
I would also consider wistia (and gather optin within the video)
You can run 2 tests with 2 title versions as well. I think a stronger initial title would help plenty. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to optimize landing pages for local search?
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
Local SEO | | Tourizee0 -
Does popup ads affects SEO?
Hi, webmasters, As a part of Christmas, we have enabled some pop-up advertisement on our homepage. However, we are doing SEO for our services, and if there any SEO experts here, please share your view on my question. Reference of the website which im saying is https://www.cash4carremovalsydney.com.au/ However, if this affects SEO, tell me an alternate solution for this concern for promoting our Xmas offer for our cars removal services.
Local SEO | | AnuManish0 -
Location based landing pages best practices
Hello, I am looking for the communities thoughts on location-based landing pages. That is, writing out dozens, sometimes hundreds of landing pages in the format of domain.com/[keyword]-[location] and recycling the same content over and over to localize organic search engine results. i have done it with multiple websites and seen tremendous success, however, i am considering getting rid of these pages and having all of the spammy location based pages 301 redirect to my main page domain.com/[keyword] I am considering this because the above practice seems to be a bit black-hat / spammy and those pages do not offer any unique or valuable content. While i have seen great results from this practice, i feel like Google will eventually penalize this or may already be penalizing me without me knowing it. At the same time, i am hesitant to because these pages are ranking. i.e. domain.com/[keyword-houston] is ranking but domain.com/[keyword] is not ranking Thoughts?
Local SEO | | RyanMeighan0 -
Home Service Ads Interview 2017 - Plumber
I am not sure how I feel about home service ads so far. They are supposed to make it easier for home service businesses to connect with clients but the difficulty level seems to be off the charts. I have my first client scheduled for an interview tomorrow. We have 2 previous interview schedules and something went wrong on their end. I have a Plumbing client about to do the video interview? Does anyone have any experience to help my client with the interview? What questions will they ask? What does he need to be prepared for to pass the interview? From a manager/consultant standpoint, does the client need an Adwords manager if he is running home service ads?
Local SEO | | PSLab0 -
Separating facebook pages for 2 separate but similar companies
I am currently working with a payroll company that has two separate businesses. Payroll services and Time and Attendance services. Currently the client has 1 facebook page with about 50 likes that caters for both companies. My question is.... Should I separate the payroll and time and attendance companies and create 2 separate facebook pages, or since the businesses are so close together, we could use the one page to promote both businesses. We also have a similar issue with LinkedIn company pages. What do you guys think? Separate pages or combine pages? Currently there are 2 separate websites for each companies services.
Local SEO | | donsilvernail0 -
Best way to advertise cosmetic dermatologist on Facebook in the UK?
I have a client who owns a cosmetic dermatology clinic. Recently he's been trying to work more on his Facebook page, and has been attempting to boost his posts but they keep getting declined for this, that and the other. "No before and after photos", "Ad is sensitive in nature", etc. Nothing shady, he's a registered doctor and a member of the Royal College of Physicians in London and the Royal College of General Practitioners. Main treatments offered are things like Botox (which I know he can't legally advertise due to strict advertising standards in the UK), dermal fillers, lip fillers, non-surgical lifts. Just general non-surgical prescription-level cosmetic treatments. I don't have much experience in Facebook advertising, but this line of work seems particularly challenging to advertise on Facebook. Does anyone who has experience in advertising this type of business on Facebook have any general advice on what sorts of posts/ads have worked with them before?
Local SEO | | Ria_2 -
All of our clients are showing an increase in traffic from Brazil?
Hello, I am concerned as all 30 of our clients show traffic coming from Brazil-and they are all locally-serving businesses. What's more, the visitors from Brazil is increasing in GA. It's looking more and more like our competitor is trying to thwart our good rankings by using some overseas IPs to mess with traffic. Is there anything I can do? There is no reason why any of our clients would be relevant to Brazil, as they serve only local clients. Any help would be greatly appreciated! Thanks
Local SEO | | lfrazer0 -
Landing Page vs Call Tracking
It is important for this particular client to maintain a single phone number for brand recognition.That being said; the client also utilizes radio advertising on occasion to announce new products or special promotions. I would like to track response to radio campaigns without call-tracking numbers. I am considering setting-up a separate easy-to-remember domain (the primary domain is quite lengthy) to use as a landing page for a new service the client has launched. I have created a topically relevant page for the new service on the client's primary domain and have achieved excellent organic placement. What might be the best approach to capture response to radio advertising and track PPC conversion metrics? 301 the landing page/domain to the relevant page on the primary domain OR use the separate landing page/domain as a lead capture page with a simple form and option to click-through to the primary domain? As always, I am looking-forward to your helpful suggestions 🙂
Local SEO | | SCW0