Decide which keyword to check

[Leonie-Kramer]

Hi. I made 3 different keywordlists. based on the following rules:

list 1: top 50 of best ranking keywords of this campaign

list 2: Top 50 keywords with highest volume in adwords and related to the website

list 3: Top 50 last month used keywords by our clients from GWT

Now i want to make one top 50 list keywords i want to track and optimize the landingpages for it. What is the best way to choose from these three  lists. There are a lot of overlaps (especialy in list 1 and 3.)  so those keywords have preference. But how about keywords with high volume and high difficulty, related to the website, and low ranking?

i leave the conversion out of it for now, first goal is to get much traffic as possible.

[Leonie-Kramer]

Thanx Monica this will help a lot!

The ovelaps are going in and today w'ere looking at the high volume, low ranking keywords, and what's the best way to optimize the landingpages and get traffic!

[MonicaOConnor]

I have a couple of thoughts on this:

First, I would definitely track any overlapping keywords. That means they are performing well in two categories, making them valuable.

Second, I would track the key terms with the highest search volume and competition. If you are already ranking well on terms that aren't bringing traffic or revenue, then they aren't converting terms for your client. I would look at the terms bringing traffic to your site and determine if they are ranking well. If not, then those are the words that need the targeting. I would double check the lists for redundant terms like "pink dog collar" and "pink dog collars".

"But how about keywords with high volume and high difficulty, related to the website, and low ranking?" These are the key terms that I would focus my attention on.