I'm updating content that is out of date. What is the best way to handle if I want to keep old content as well?
-
So here is the situation.
I'm working on a site that offers "Best Of" Top 10 list type content. They have a list that ranks very well but is out of date.
They'd like to create a new list for 2014, but have the old list exist. Ideally the new list would replace the old list in search results.
Here's what I'm thinking, but let me know if you think theres a better way to handle this:
-
Put a "View New List" banner on the old page
-
Make sure all internal links point to the new page
-
Rel=canonical tag on the old list pointing to the new list
Does this seem like a reasonable way to handle this?
-
-
Thanks Anthony, thats a great solution..
-
You could handle this similar to how you'd handle any sort of seasonal/yearly content.
Ideally, I'd try to have this set-up.
domain.com/top-10-list is your main piece of content. This is the page that currently ranks well. I would update that URL with your new, updated content. The content that was originally on that list, I would put on a new URL like domain.com/top-10-list/2011 or whatever year the original article was created. Then, on the primary page, I would link to all previous/archive lists. You could update the page every year to keep it fresh.
This would keep all rankings/authority focused on your original URL. If your original URL doesn't work with this plan, for instance if it was domain.com/2011-top-10-list, I would consider 301ing that to a newly created page that is focused on being an evergreen list.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A client rebranded a few years ago and doesn't want to be associated with it's old brand name. He wishes not to appear when the old brand is searched in Google, is there something we can do?
The problem is there was redirection between the old branded site and the new one, and now when you type in the name of the old brand, the new one comes up. I have desperately tried to convince this client there is nothing we can do about it, dozens of news articles crop up with the two brands together as this was a hot topic a few years ago, but just in case I missed something I thought I'd ask the community of experts here on Moz. An example for this would be Tyco Healthcare that became covidien in 2007. When you type tyco healthcare, covidien crops up here and there. Any ideas? Thanks!
Intermediate & Advanced SEO | | Netsociety0 -
Glossary/Terms Page - What is the best way?
We have a glossary section on our website with hundreds of terms. At the moment we have it split into letters, e.g. there one page with all the terms starting with A, another for B etc.. I am conscious that this is not the best way to do things as not all of these pages are being indexed, and the traffic we get to these pages is very low. Any suggestions on what would be the best way to improve this? The 2 ideas I have at the moment are Have every term on a separate page, but ensuring there is enough copy for that term Leave as is, but have the URL change once a user scrolls down the page. E.g. the first page would be www.website.com/glossary/a/term-1 then once the user scrolls past this terms and onto the next one the URL would change to www.website.com/glossary/a/term-2
Intermediate & Advanced SEO | | brian-madden0 -
Best wordpress plugin for redirects, Old to new pages
What is the best wordpress plugin for redirects, Old to new pages?
Intermediate & Advanced SEO | | Michael.Leonard1 -
What is best practise for markup in a nav bar, avoid duplicate content.
I'm wondering what's best practise for markup in the nav bar. So if we have <nav> Can we have headers in there, does it help? If we do, would a H1 confuse google as to wether that is the H1 of importance of the one in thein the </nav>
Intermediate & Advanced SEO | | TrueluxGroup0 -
What is the proper way to execute 'page to page redirection'
I need to redirection every page of my website to a new url of another site I've made. I intend to add:"Redirect 301 /oldpage.html http://www.example.com/newpage.html"I will use the 301 per page to redirect every page of my site, but I'm confused that if I add:"Redirect 301 / http://mt-example.com/" it will redirect all of my pages to the homepage and ignore the URLs i have separately mentioned for redirection.Please guide me.
Intermediate & Advanced SEO | | NABSID0 -
How do I use old websites to best effect?
I own a couple of old sites with DA of 15 and 17 which don't really rank for anything, as well as my main site which as DA of 29. Can I forward these domains to my main site to increase the DA of my main site. Alternatively is there any other way of making use of these sites?
Intermediate & Advanced SEO | | benacuity0 -
Best way to get pages indexed fast?
Any suggestion on best ways to get new sites pages indexed? Was thinking getting high pr inbound links on fiverr but always a little risky right? Thanks for your opinions.
Intermediate & Advanced SEO | | mweidner27820 -
Old and New Google Places Address Update or Create?
Working on SEO for client who is at a new address. Luckily? there are no google reviews attached to the old addresses (there 2). Should I try to update one of the old ones? Or should I just go ahead and create a new listing? What are the pros and cons of each decision.
Intermediate & Advanced SEO | | greenhornet770