Consolidating two separate domains and redirecting towards a new replatformed domain
-
A client has two different sites selling the same products with the same content, they would like to replatform onto Magento while redirecting those 2 sites to the new URL. The question is, besides monitoring the 301 redirects is there anything else to take into consideration when consolidating two sites into one new site?
-
I would create a new webmaster property instead of trying to change the address of two sites. Are you setting the new site up as HTTPS? What are you doing with the old domains? I would make sure you keep the registration active on them so that no one else can buy them.
Aside from refreshing content and HTML data, creating a new Webmaster property, monitoring performance and verifying that the dynamic 301s are working I can't think of anything else really.
-
Thanks for your response, besides content is there anything technical that should be done other than the 301s. I agree with creating unique content, certainly want to avoid a duplication penalty.
-
I have never done this with Magento. I like BigCommerce for this kind of thing.
That being said, I always look at how my content performs after the migration. I'm usually writing new content when I consolidate because I want a completely new site. I don't think you will see better keyword performance without writing some original content.
I look for an increase in bounce rate and a decrease in pages per visit. If the structure in the new site is going to be drastically different you might lose some of your current market. Audiences like some structural consistency.
I watch for messages in GWT for an increase in 404 errors or a suspicious increase in links to the site. If the migration is not done properly you can inadvertently create thousands of backlinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Preserve domain on 301 redirect?
We have a domain solely used for print advertising that does a 301 redirect to a landing page (a department home page) on our "real" domain that is indexed on Google. Example: www.bmwrepairs.com redirects to www.repairshop.com/bmwrepairs. Is there a way to do a 301 redirect so that when they get redirected, the URL in the browser address bar remains www.bmwrepairs.com?
Intermediate & Advanced SEO | | Jazee1 -
Experience of moving to a new domain
Hi all just wondering if anyone has ever had any experience / tips / advice. moving from domain name a to b is well published all over the web and the practice is often discussed on here. but my question is has anyone ever done moving the domain from a to b and then after x time move back to domain a. i can't find any examples, notes anywhere on Google. thanks in advance
Intermediate & Advanced SEO | | Andy-Halliday0 -
New site, new URL, lots of custom content. Load it all or "trickle" it over time?
New site, new URL, lots of custom content. Load it all or "trickle" it over time? Would it make a difference in terms of ranking the site? Interested in your thoughts. Thanks! BBuck!
Intermediate & Advanced SEO | | BBuck0 -
Redirect 301
Hi, I `m redirecting some pages in htaccess The first 15 pages that i redirected it worked. But the last 3 dont work, and i cant figure it out why it is not working. Redirect 301 /analyseverktoy/ /webanalyse
Intermediate & Advanced SEO | | SGacic
Redirect 301 /index.php/ledige-stillinger/ /
Redirect 301 /?page_id=352/ / Anu suggestions?0 -
How is it possible to 301 specific pages to a new domain?
The old site is small, only 100 pages or so, and about 10 of them are particularly useful. I would like to 301 those 10 pages to 10 similar pages on the new site, and also 301 the other 90 pages to the new site... the new site's home page, I suppose. Does it make sense to do this and if so how? I think if I simply 301 the whole of the old domain to the new one, the juice will be shared among the new site's page equally which is not what I want. I know where the htaccess file is and I can 301 a page within a domain but I'm at a loss with this. Thanks for any help. EDIT: I'm hoping for something like this: old.com/page_1 >> new.com/page_A old.com/page_2 >> new.com/page_B ... and 8 more of those And then the other 90 pages: old.com/Remaining pages >> new.com/index
Intermediate & Advanced SEO | | Brocberry0 -
Domains merging
Hi everyone, The company I work for has two domains, one for the english version of the website and another one for the french version. Example: www.digitalmusic.com (in english) www.musiquedigitale.com (in french) (these are examples***) I would like to know if on SEO standpoint it would be better to only have one domain so all of the links link to the same domain. Would it increase the domain authority and our rankings ? We will then have: www.digitalmusic.com/fr/page1 for pages in french www.digitalmusic.com/en/page1 for pages in english with all the 301 redirects required... Thank you in advance for your answers.
Intermediate & Advanced SEO | | Maxxum0 -
302 redirect
Aloha, I do a small study of 302 redirects. I wonder if you have any examples of sites where the use of a 302 is made.
Intermediate & Advanced SEO | | android_lyon
For example, to ski resorts: where there is a summer version and a winter version. In this case, the field of 302 will return the version of the relevant season. ex: http://www.valmorel.com/ >> 302 >> http://www.valmorel.com/fr/hiver/accueil-hiver.html I wonder if the use of 302 is the right solution.
What do you think? D.0