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Retail Searching Patterns

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eldoradoseo last edited by

Does anyone have empirical data regarding the pattern in which a consumer shops for an item? I would like to find some information regarding whether consumers search for a product first then find a place that sells it or the opposite. I tend to see the organic SEO net focusing more upon company name visibility and not, say for example, the top ten products they sell. It is not always the case but I see with bigger and bigger companies that they seem to rely more heavily upon company name recognition.

Any thoughts?
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eldoradoseo last edited by

Good stuff. Thanks Steve!
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SteveOllington last edited by

There's tonnes of research out there on the purchasing/buying process/cycle.

Here's a good one: http://www.searchengineguide.com/jennifer-laycock/understanding-t.php
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