Relauch + traffic loss averages
-
How normal is it to have a bit of traffic loss for a relaunch? What percentage? For how long?
-
Re-launch s directly proportional to traffic loss but proper planning and launching strategy can help you keep this drop to minimum.
If you are relaunching with keeping everything document, redirections, 404, content updates and more than this temporary dip can be minimum for a small amount of time.
Whenever relaunching it is important to keep few things in mind
- Get a PR for the relaunch
- Get new quality links back to the profile
- Update new content more actively.
This will give Google a hint that you are serious about your business and people wants to see you more in SERP results.
Hope this helps!
-
If everything is done properly as in redirects ready to go, as good or better on page optimization and internal links in place then you should see no drop at all. If things are done better on the new site you can potentially launch with higher traffic.
-
I would always expect a drop in traffic for about 2-3 weeks while things settle on google and with existing users and then it should ramp up after that.
-
Please define relaunch. Are you just launching a new design for the site, a total site functional redesign, a new domain name?
I relaunched one of my travel sites about a year ago with a new domain for a broader audience reach and traffic dropped about 60% initially but has now recovered to around 150%.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bing & Yahoo Traffic
Traffic to my three sites from Bing and Yahoo has been declining over the past year. Meanwhile traffic from Google has been increasing. A year ago Bing and Yahoo brought in 34% of my traffic. Now it's only 19%. What can I do to optimise specifically for Bing/Yahoo? I have Webmaster tools. Or could it be that my customers (largely aged 60+) are moving over to Google? Thanks
Algorithm Updates | | WTH0 -
Lost 75% of my traffic on Oct 25, help appreciated
So I've been running coolquotescollection.com since 1997 (!) as a hobby project. I lost about 75% of my organic search traffic on the 25th of October, literally overnight. I've been doing a lot of research but I still don't know why I was penalized. Image attached. I naturally thought this was because of Penguin (Oct 17, my drop was Oct 25). However, after checking backlinks I only discovered 11 domains with about 100-400 links each, the major ones were forum signatures and blog sidebars, 6 domains were spam sites / directories. They almost exclusively used the same anchor text (domain name or similar), so this doesn't seem like a black hat attack. Some of the directories used keywords in their urls however (like "funny quotes").
Algorithm Updates | | Sire
1. Is this really enough for such a heavy penalty?
I added these domains to be disavowed today, I'm aware this might take weeks or months to change. I've automated so that pictures gets uploaded to my Facebook page with a link to my page. This started in early 2014.
2. Can Facebook links be considered link spam?
They don't even show up in webmaster tools.
Example: https://www.facebook.com/CoolQuotesCollection/photos/a.510328825689624.1073741825.326096120779563/615403025182203/?type=1&theater I analyzed keywords and the major ones dropped between 2 and 6 positions. Notable exception: I seem to still rank nr 1 for "cool movie quotes" even though page is not optimized for that keyword. Moz warned about over 5000 pages with duplicate content. It was a single page that used a querystring url parameter I have excluded in webmaster tools. I have now entered a canonical link on these pages. Example:
http://coolquotescollection.com/Home/TShirts?url=http-url-example...
http://coolquotescollection.com/Home/TShirts?url=http-another-url.......
3. Could the Google algo penalize this even though I have excluded the "url" parameter? I have a lot of internal links in the page navigation. Can this cause problems? See the absolute bottom of this page where I have 94 links for example: http://coolquotescollection.com/laughs
4. Could a lot of internal links (navigation to page numbers) be the problem? Some more facts: Site is http://coolquotescollection.com/ Domain is 14 years old. The web site launched in Sep 1997, a year before Google! (Not relevant but you might understand why this is important to me). I haven't done any SEO work for at least 12 months, probably closer to two years. The only SEO work I've done is to optimize the pages, no link building at all, no black hat stuff. I'm automatically building a sitemap that contains all pages, see here: http://coolquotescollection.com/robots.txt I've used webmaster tools for years, haven't gotten any warnings. I checked backlinks there, also here from moz and ahrefs. I'm annoyed that a quality content site can be penalized so hard (75% drop) when there are no, or just smaller issues. I'm just lucky this is not my business site, if so I would have gone out of business. Any help in this matter would be greatly appreciated! z3yFNdb.png Cci7vfI.png0 -
Has anyone else seen sizable rops in Yahoo traffic over the last 30 days?
We've seen consistent traffic from yahoo of about 4000-5000 visitors a month from Yahoo traffic and then all of a sudden when pulling reporting for January 2013, we saw a very significant 40-50% drop from them. We're not seeing any ranking changes in our terms on Yahoo and are curious if anyone else is seeing the drops which may indicate some incorrectly tagged bots, or something wrong from a Yahoo side. While we (like most businesses) primarily focus on Google traffic, Yahoo still provides sizable traffic and a drop like this makes it noticeable. Anyone else seeing drops in Yahoo traffic for January?
Algorithm Updates | | GeorgiaSEOServices0 -
15% Drop in Traffic. Anyone have theories about the most recent update?
Analyzing our traffic, looks like we were hit site wide, with some article pages that don't have great engagement seeing more damage than others. We've been talking to other sites, and sites that have never seen any penalties and do everything right have also seen about 15-20% drop in traffic. The sites we know that weren't affected are brands (sites you would recognize by name). The only conclusion I can draw from everything (looking at mozcast metrics 'big 10' is that branded websites saw a boost. Does anyone else have any theories about what this most recent update was about?
Algorithm Updates | | nicole.healthline0 -
Loss of 1,000 links has negatively affecting rankings
Hey there, One of the clients we're working with has lost about 1,000 or so backlinks over the last two or three months - mainly old article and directory links - and it has massively affected the site's search rankings. The site was ranking for pretty much all of its keywords in prominent positions on Google (mostly first page) but has now seen positions dive to 50, 90 and even outside of the top 100. Is there any immediate action we can put into place to help restore our rankings?
Algorithm Updates | | Webrevolve0 -
Old Site But No Traffic - Can Anyone Tell Reason ?
Hi , Can anyone please tell me why this site http://www.travelscience.com is not getting any traffic? Its 13 years old domain having 2340 indexed pages and Its Alexa rank is 6186158 Can anyone please identity the problems with it. I found it from Google doing the keyword research on the Travel topics. I am curious to know the potential problem with this site. Thanks in advance for your time. Regards
Algorithm Updates | | kywebsol0 -
Traffic dropping after blog was added...
We have a major client that gets over a thousand organic visits per day. They also self manage an adwords campaign that generates a few thousand clicks a day. Lat summer they got a new website with a blog. The blog has a couple of teaser paragraphs on the home page with the new blog posts, in addition to lots of static text about the items sold on the site. What has happened is, our organic traffic has changed form the main keywords of what the site sells, to things talked about in the blog. Traffic hasn’t dropped dramatically, but we have lost all our big keywords, for example, a keyword that was generating 40 organic clicks per day a year ago we receive no traffic for now, and much more obscure keyword combinations from the blog are being picked up. Is it the addition of the blog that is causing this problem, or the blog teasers that are on the home page of the site? We like the traffic from the blog terms, but we would like our former main keyword traffic back as well, how can we accomplish this, and what do you think has occurred here? Thanks for your help.
Algorithm Updates | | WhiteHat120