Relauch + traffic loss averages
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How normal is it to have a bit of traffic loss for a relaunch? What percentage? For how long?
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Re-launch s directly proportional to traffic loss but proper planning and launching strategy can help you keep this drop to minimum.
If you are relaunching with keeping everything document, redirections, 404, content updates and more than this temporary dip can be minimum for a small amount of time.
Whenever relaunching it is important to keep few things in mind
- Get a PR for the relaunch
- Get new quality links back to the profile
- Update new content more actively.
This will give Google a hint that you are serious about your business and people wants to see you more in SERP results.
Hope this helps!
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If everything is done properly as in redirects ready to go, as good or better on page optimization and internal links in place then you should see no drop at all. If things are done better on the new site you can potentially launch with higher traffic.
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I would always expect a drop in traffic for about 2-3 weeks while things settle on google and with existing users and then it should ramp up after that.
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Please define relaunch. Are you just launching a new design for the site, a total site functional redesign, a new domain name?
I relaunched one of my travel sites about a year ago with a new domain for a broader audience reach and traffic dropped about 60% initially but has now recovered to around 150%.
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