Where is Bing traffic?

[metadata]

According to http://mashable.com/2011/04/11/bing-search-growth/, Bing has almost half the market share compared to Google.

Yet Bing organic traffic on my main site is exactly 2.8% of Google organic traffic. Is there some low-hanging fruit I am missing or do you guys have the same results as me?

[ak1lz]

Well like I said it depends on what keywords you target... So if those keywords are ranking high on BING but not providing good traffic, then it is a waste of time. Until you get top positions in BING, then you cannot know for sure. Here is BING's keyword tool.

In the last 6 months the word "Google" was searched in bing 1.3 billion times.

[metadata]

Thanks, but that's still very far away from traffic ratio I am seeing between Bing and Google. If my Bing traffic would be 20% or so of my Google traffic, it would make perfect sense.

I am seing 2.5% and am trying to figure out if I am doing something wrong, or Bing is simply a failure and I should stop thinking about it.

[ak1lz]

First of all, that article is really old. Second her source was from a study of about 10 million U.S. internet users.. probably more realistically people over 60 that are using Internet explorer. (JK)

I would find a more updated article like this one: http://www.zdnet.com/google-dominates-u-s-share-stats-in-june-bing-up-yahoo-down-7000000717/

Published July 11th, Bing only holds 15% market share.  which is drastically far away from 30% and way way far away from Google's 65%

Since there are fewer searches performed on Bing, not all search queries will be made, hence why you may only see a few hits to none. It's the same for my sites as well.

Hope this answers your question! and if so, make sure to mark it answered Thank you