Relauch + traffic loss averages
-
How normal is it to have a bit of traffic loss for a relaunch? What percentage? For how long?
-
Re-launch s directly proportional to traffic loss but proper planning and launching strategy can help you keep this drop to minimum.
If you are relaunching with keeping everything document, redirections, 404, content updates and more than this temporary dip can be minimum for a small amount of time.
Whenever relaunching it is important to keep few things in mind
- Get a PR for the relaunch
- Get new quality links back to the profile
- Update new content more actively.
This will give Google a hint that you are serious about your business and people wants to see you more in SERP results.
Hope this helps!
-
If everything is done properly as in redirects ready to go, as good or better on page optimization and internal links in place then you should see no drop at all. If things are done better on the new site you can potentially launch with higher traffic.
-
I would always expect a drop in traffic for about 2-3 weeks while things settle on google and with existing users and then it should ramp up after that.
-
Please define relaunch. Are you just launching a new design for the site, a total site functional redesign, a new domain name?
I relaunched one of my travel sites about a year ago with a new domain for a broader audience reach and traffic dropped about 60% initially but has now recovered to around 150%.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Images search traffic and image thumbnail issues
Hi MOZ community! Need a little help with a strange issue we are seeing of late on our project CareerAddict.com. We have seen a sudden and significant drop in image visibility in Search Console from the 27th August onwards. I understand that Google has been updating their filters and other bits in image search, so maybe this could have impacted us? I also noticed that the images which are mapped to our articles are not the full featured article 700px wide images which we provide to Google in the Structured Data. They are instead taking the OG share 450px wide images now on many occasions. You can see this by searching for "careeraddict.com" in images. Any insight or suggestions welcome on both of these. Interested to understand if any other webmasters are experiencing other or similar problems with image visibility in Google also. Thanks!
Algorithm Updates | | dqmedia0 -
A web audit for web traffic? Need answers please..
Hi, We are a PR agency based in Dubai and we produce a lot of web content. The website is build on ruby on rails and we have implemented keywords and SEO strategies but sadly the traffic pattern has not changed since the past three years. What surprised us today that we created a page 2-3 days ago for a client who is participating in Arab Health (a very prestigious healthcare event) and suddenly our page comes on top 3 on google.ae as well as google.com We are kind of convinced that there is something wrong with our code.. Do you think this could be a possibility? and the lack of change in the traffic pattern might not be an SEO issue but a code issue? What could be the possible reasons for this pattern? In such a scenario what would experts like you recommend we do? Do a SEO Audit? Web audit? code audit? hire a seo/ web / code consultant? Thanks - helpful answers are really appreciated and just btw if anyone feels they could professionally help us out of this mess, we are willing to work with him/her. Thanks in advance
Algorithm Updates | | LaythDajani0 -
Significant Drop In Traffic Early April
I had a downward slide in Google organic traffic at the beginning of April (around 8-10th). It doesn't coincide with any of the algo updates, and I can't figure out what the cause it. Has anyone else experienced such a drop? Any suggestions as to finding the source/cause? TIA
Algorithm Updates | | inhouseseo0 -
Search appearances drop, search traffic increases ... how to interpret?
I've just been comparing search appearances in Google Webmaster Tools with organic search traffic from Google and found that the two do not correspond at all. Why would this be? GWT says my appearances in search crash-dived around the second week of September (does this correspond with a Google algorithm update?), but my organic search data in Google Analytics for the same time period shows that search visits actually increased. Anyone else seeing anomalies like this? 525f2de7c58cc2-09483641 525f2e345acdf1-83344837
Algorithm Updates | | Gavin.Atkinson0 -
My Site PR lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic !
My Site PR5 lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic ! What might be the problem ? Nov 29-2012 my site was hacked very badly and google Blacklisted me for the first time and if you see now " it says, Past 90 days nearly 19 times my site was acted as medium to spread virus" Even thought we checked our FTP, Cpanel or Home Directory - Everything seems good. My domain which was hosted - has other domains in the same network and some are porn - those sites are injecting malicious code ! May be that's the reason or please give me some idea how to improve it !
Algorithm Updates | | Esaky0 -
Search Engines Traffic for New Site?
Hi, Can anyone tell me please when a new website starts receiving traffic from the search engines? Regards
Algorithm Updates | | kywebsol0 -
Lost 50% google traffic in one day - panic?
Hi girls + guys, a site of us were hit by a google update or a google penalty. We have lost 50% google traffic in one day (25th april, 2012). (Total visitors in average per day: 6k, yesterday: 3k) It's a german website, so I think google.de (germany) was updated. Our rankings in google.at (austria) are also affected, but it's not that bad as in google.de. We have not done any specific on page seo activities in the last two months. GWT doesn't have any message for us (no critical errors). After my first analyse I can say this: google has indexed 17k pages (thats fine) we are on 1st place with our domain name the last three days, the google traffic went up (+20%), but yesterday it was 50% below average (so -70%) last week we had a very good day, we had twice the traffic than normal, but this calmed down the following days we have lost number no. 1 places at two high traffic keywords. We had these no 1 rankings for years. We have been outranked by two of our competitors, but they have not done any onpage changes. We have lost a lot of positions at a lot of keywords. But there are also keywords which moved up. We have good content, useres are visiting 5 pages in average. No virus, no hacker (no hidden cloaking page) it's an old domain (2002) Lot of (good) inbound links Lot's of likes, g+. Good twitter activty. So, all in all I think it's more likely a ranking algo change than a penalty (a penalty for what reason?) My specific question(s): Is there any "check list" which could help me to find out the reason for this mess? What is the best strategy to regain the positions? New HTML code? New On page seo? (seomoz grades most of our important pages an A) Any idea would be appreciated! Best wishes,
Algorithm Updates | | GeorgFranz
Georg.1 -
Does Google do domain level topic modeling? If so, are off-site factors such as search traffic volume taken into account?
80% of my site's organic traffic is coming through a resource that is only somewhat related. Does Google think the main topic of my site is terms this resource targets thus bumping the terms I care about to a sub-topic level of sorts? If this is the case, would putting the resource information into a sub-domain help to solve the problem?
Algorithm Updates | | tatermarketing0