SEO Monthly Strategy

[fertilefrog]

Out of curiosity, do any Mozzers use a monthly spreadsheet style SEO strategy that is set on a daily basis like this:

Day 1 - purchase/write 3 articles
Day 2 - comment on 5 blogs
Day 3 - upload article 1 
Day 4 - directory submissions
Day 5 - blog promotion
Day 6 - etc.....

If so, do you find this to be the most effective way of working, with this rigid structure?

[Cyrus-Shepard]

Personally, i try to avoid this approach and focus on quality over quantity.

A single, well written and shared piece of content has the potential to earn many times more links and traffic than 50 purchased or hastily written articles when the quality is in question.

Really, I don't care about how many posts I've written or how many comments I've made (and by directory submissions I hope you mean Local Directories What I do care about is how users engage with those activities, how often my content is shared by authoritative influencers, and how these activities contribute to SEO success.

Sticking to a structure and/or schedule is important, but I would avoid the cookie-cutter approach to SEO. A couple presentations by Rand that may be helpful.

• Why Content Marketing Fails
• Building a Marketing Flywheel

Hope that helps! Best of luck with your SEO.

[fertilefrog]

Thanks for your insightful response Dennis. Are you able to share your template?

[DennisSeymour]

Definitely because you can only do so much in a day, right?

Depending on the project's urgency and goals, we use different ways to come up with a task list.

I normally have a template in my project management tool that can be used on specific sites. Then each week, we break down what can be accomplished within the timeframe. Sometimes, we do it just monthly. The important thing is to actually be within budget and finish the tasks