Google Data Highlighter
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Hello Mozers!
Anyone out there have any experience using the Google data highlighter tool in WMT? I'm just curious if it is something I should be utilizing or should just try to get the same results using microdata markup. I'm not a fan of "tools" per se...I'd rather get my hands dirty.
Just looking for any thoughts or experiences in using it.
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Interesting.
I tried it on one of my sites and I just didn't like how glitchy it was. I'll probably wind up doing it the old fashioned way on the rest of my sites.
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A client had their site marked up via the highlighter tool and the snippets didn't appear in search. I double checked and it looked like they did everything correct.
I manually edited the themes to hardcode the schema and they started appearing in SERPs within the week.
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Why is that?
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Have experience with both, found using actual schema tags into the HTML code is better for getting the snippets into search results.
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