301 Externally Linked, But Non-Producing Pages, To Productive Pages Needing Links?

[94501]

I'm working on a site that has some non-productive pages without much of an upside potential, but that are linked-to externally.

The site also has some productive pages, light in external links, in a somewhat related topic.

What do you think of 301ing the non-productive pages with links to the productive pages without links in order to give them more external link love? Would it make much of a difference?

Thanks... Darcy

[OlegKorneitchouk]

Yep. 301 = permanent redirect = this page used to be here but not moved to this new location so lets pretend its always been this way (and transfer any authority to it).

[94501]

Hi Oleg,

Thanks for the response.

Not for conversion of traffic, because I don't think those inbound links produce any traffic, but to get the link juice from an external link to an internal page that would benefit in the SERPs... that's the goal. You really think that would work?

Best... Darcy

[OlegKorneitchouk]

Yep, it would be essentially transferring links from one page to another. If the page with links aren't producing anything, feel free to 301 them to related-producing pages, or rework those pages to convert better.