What the secret for Bing and Yahoo
-
I guess you guys will probably think me a complete airhead, but I've been so focused on obtaining traffic from Google that I completely forgot about Bing and Yahoo.
Moz Analytics shows that 99% of my organic traffic comes from Google, 1% from Bing (up by 67% from last week!?) and 0% from Yahoo and baidu.
Just wanted to check a couple of things.
- Is this poor performance due to any lack on my behalf
- Or are these search engines used?
I'm kind of thinking that if I can obtain multiple page one phrases with Google;
- why isn't this replicated by the other search engines?
- And if there are opportunities available how do I optimise my pages for them
- And if I do, will this affect my Google rankings
Cheers in advance, Lee
-
Lets see, I submitted, if it works then all the better
Trying something new from today, read an article by Eric Enge and Mark Traphagen about the effects of personalising posts. My blog posts are well read by people in my industry, but there's a distinct lack of engagement i.e. comments, so I've added an image of myself to half of my articles so I can track the results, hopefully get more shares and some comments - though a pic of me is likely to scare people off lol.
As always ur a star
-
I did, I am so excited for you. I followed you back too.
Most of the time IE is set with Bing as the homepage. So if the user doesn't change it, then I would suspect the a good percentage of users in IE come from Bing. But you can check that in GA.
I think my target demographic is just older, it can't hurt to submit to Bing. You want to get traffic from everywhere possible. I doubt that some of my customers know how to restart their computers, let alone update their browser. I get about 50 sessions per month from IE 6 even. It makes me chuckle.
-
Thanks guys, have submitted as you both suggested, lets see if it makes a difference.
@Monica - "I die a little inside every time I tell someone that." hahaha
Also I wonder if all Bing users user IE?
A little hesitant to submit to bing as my software isn't that great with older versions of IE, best bounce comes from IE 11 (33%) all others are between 60 and 90%. IE6 is 100%, though fortunatley IE11 accounts for 76% of all visits.
ps Did you see my other post on social? Followed your advice and saw a 750% increase in social traffic
-
Generally, what is good for Google is also good for Bing and Yahoo. Since Firefox has adapted Yahoo as its primary search engine and IE uses Bing it really depends on where your traffic comes from. Believe it or not, I get the same amount of traffic from Bing that I do from Google. My target demographic is older than your average shopper however. To explain that more thoroughly, I still get 28% of my traffic from IE 7.... I die a little inside every time I tell someone that.
If you want to rank well in Bing and Yahoo, then do what you need to do in Google. Follow the best practice SEO. Bing Webmaster tools isn't nearly as thorough as GWT, but it can give you some insight to what you might be missing link wise. I would check that out. I find that a more analytical, technical group comes from Bing. Since you are in Software you might find some success with traffic from Bing.
-
That is pretty odd that you are not getting traffic from Bing and Yahoo, as general SEO work for Google should also effect other search engines. The first thing you should do is make sure that your site has been submitted to both and they have the location of your sitemap and robots.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you think metatag author will change with google uncoupling them. Will they still affect bing?
With google removing the metag author functionality how do you think metatag author will be used if at all. will functionality change? will it have any use? and should resources being used to implement it? Secondly, will bing utilize it in some way much like they use keywords as a negative signal.
On-Page Optimization | | mycarpetking0 -
Does Bing consider http://www.domain.com the same as https://www.domain.com?
Bing Webmaster Tools showed me that sometimes it displays https://www.domain.com in its results and sometimes http://www.domain.com. That got me thinking. Does Bing consider https to be a seperate duplicate copy of the http version? IE does my site get knocked down for duplicate content because of this? In Google webmaster tools, I can tell it whether I want https or http. But I dont know how to tell Bing. Any pointers will be appreciated. Thanks Dan
On-Page Optimization | | DanFromUK0 -
Google vs. Bing
We are having some really good results with our SEO strategies for local search and long tail searches for our clients on Google; however, Bing is a completely different story in a couple of cases. What is Bing looking for that Google is not? We have even noticed that something may rank well in Bing then not show up at all in Google? Any help would be greatly appreciated.
On-Page Optimization | | Strategexe0 -
What is causing Bing and Google Rankings to Differ by so much?
Does anyone know the trick to have Google Rankings to be as good as Bing/Yahoo Results?
On-Page Optimization | | hfranz0 -
Yahoo small business host has two web sites and confuses the spiders
Both another consultant and my first seomoz test stated that I have two websites and that confuses the spiders. . One is www.mystore.com ( example) and the other is mystore.com. Yahoo states that's how they role and I can not delete one. I can do a 301 redirect and redirect one site to the other but they do not have a recommendaation as to which one to redicrect. Which one should I redirrect?
On-Page Optimization | | Wales0 -
Bing - how come we are not shown in listing?
Hi When looking for our site 'mpn windows' on Bing www.mpnwindows.com it brings back no results for the site? It has been registered in bing webmaster center with pages starting being indexed on the 3rd October as we only recently included it in Bing. In Google it is showing up ok however?
On-Page Optimization | | idv0 -
Has anyone noticed a big delta between Google and Bing rankings? For example, we rank favorably in Google, but not so favorably in Bing. Are there different tactics I should use to rank better in Bing?
An example is in Google, we currently rank #1 & #2 for "yoga pants" for Athleta and Old Navy. In Bing, I'm on page 2. Any thoughts here?
On-Page Optimization | | kpr0