Is there any data about how user interact with the local 7 pack listing, do they scroll past it or use it like a normal SERP ?

[Sam-P]

Does any one have any data about how users interact with the local 7 pack listings in regards to position to CTR ratios, do everyday users tend to scroll past it to the normal SERPs as they might do with adwords ads (as the local pack is formatted slightly different to normal SERPs) ?

bMvtUSe.png

[LauraSultan]

Mike Blumenthal posted a breakdown of a Mediative study in September that you might find useful.

LOCAL HEAT MAPS – LOTS OF ATTENTION, NOT SO MUCH CLICKING

[Leonie-Kramer]

Hi Sam, What you can do is look for the keyword in Webmastertools click on it and you'lll get some information about data position in serps and ctr.

I have to say that data from Webmastertools is not the most reliable one, but it gives you an indication.

When you look for the keyword in Google Analytics, you can see the avarage position, clicks and performance. This gives you insight how well a keyword works on it's avarage position.

Than you can run a full serp report in MOZ, not sure this gives you the information you're looking for, but it's worth trying, and put next to the options i described.

Grtz, Leonie