My Last Question Regarding URLs - I Promise...
-
Hello
I've recently asked the community which urls would be best for a company with a variety of wood flooring products. This question relates to "keywords" within the url which relates to each and every product.
Which would you choose, 1. a or b? 2. a or b?
1. - Product: CIRO
a. www.thewoodgalleries.co.uk/engineered-flooring/rustic-oak-ciro - Keyword Match, YES. "Rustic Oak Flooring"
b. www.thewoodgalleries.co.uk/engineered-flooring/ciro - Keyword Match, NO. "Rustic Oak Flooring"
2. - Product: VOGUE
a. www.thewoodgalleries.co.uk/engineered-flooring/prefinished-oak-vogue - Keyword Match, YES. "Pr_efinished Oak Flooring"_
b. www.thewoodgalleries.co.uk/engineered-flooring/vogue - Keyword Match, NO. "Pr_efinished Oak Flooring"_
Although seemingly a basic part of SEO, I find myself revisiting this question time and time again - what is really better for SEO? Shorter URL's or "slightly" longer to achieve keyword match?
_After researching many keywords which we have chosen to use as part of this project, it seems to have any chance of ranking on the first page, the key word (or part of the keyword) must appear within the url. _
I would like to get some "extra" clarification. Thanks for your help!
-
Hello Gary,
I have to agree with RangeMarketing, in this case the keyword matches are probably your best bet - my only question is in regards to whether you might have multiple brands in the future that produce "Ciro" or "Vogue" in which case it might get a bit heavy and bulky if enough products become available.
As things stand, however, your keyword match options are probably your best bet.
-
Hi Gary,
I would go with the exact keyword matches in these scenarios. I don't see a problem with it because it looks like you are optimizing pages for a very specific product. Whatever you think makes more sense for the user usually makes sense to search engines. I also don't think your URLs are too long.
Did you check out this weeks Whiteboard Friday on Information Architecture? It might clear some things up.
Hope that's helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL is invalid: Why?
Hello everyone, I am currently listing my company on business directories. For some websites however when I add my website URL, it comes up as URL is invalid. What could be the reason for this? I have tried different variations like www., http:// and https://. Kind Regards,
Technical SEO | | SMCCoachHire
Aqib0 -
Sitelink Demotion Question
A non profit in our industry that we support pro bono--the awesome Efficiency First--is finding that individual member listings are sometimes showing up within their sitelinks. This obviously does not sit well with the members who do not show up. I know that you can "demote" specific URL's within webmaster tools, but I'm wondering if it's possible to demote an entire section. Their structure is www.efficiencyfirst.org/member/member#. Do we demote the entire member section? Or is there a more structural problem at play here? Thanks much. 2IZuPkD.png
Technical SEO | | PeterTroast0 -
Basic Multi-Site Question
Newb question. We run a site in multiple cities under the same domain. Often times one city will provide content that is "syndicated" to other cites. For example, here is the master post: http://www.styleblueprint.com/food-and-entertaining/kale-salad-quick-healthy/ The content will also show up in the following domains: http://atlanta.styleblueprint.com/food-and-entertaining/kale-salad-quick-healthy/ http://birmingham.styleblueprint.com/food-and-entertaining/recipes/kale-salad-quick-healthy/ Should I be marketing the posts in Atlanta and Birmingham as "no index, no follow" for SEO purposes? Thanks in advance, Jay
Technical SEO | | SSBCI0 -
Shorter URLs
Hi Is there a real value in having the keywords in the URL structure? we could use the URL: Mybrand.com/software/tablets/ipad/supertrader.html Or instead have the CMS create the shorter version mybrand.com/supertrader.html and just optimize this page for the keyword 'supertrader ipad software'
Technical SEO | | FXDD1 -
Robots.txt question
What is this robots.txt telling the search engines? User-agent: * Disallow: /stats/
Technical SEO | | DenverKelly0 -
How do I fix these duplicate URLs?
HI guys, I ran a report on my site and it shows some duplicate titles (example below). Do I need to add something to the htaccess file or another file to fix this? I understand that the search engines should only see 1 URL for the page. 2 pages have "Bikes for sale | used bikes | second hand bicycles" title pauslwebsite.com/bikes/ paulswebsite.com/bikes/index.asp Thanks
Technical SEO | | paulmund0 -
Handling '?' in URLs.
Adios! (or something), I've noticed in my SEOMoz campaign that I am getting duplicate content warnings for URLs with extensions. For example: /login.php?action=lostpassword /login.php?action=register etc. What is the best way to deal with these type of URLs to avoid duplicate content penelties in search engines? Thanks 🙂
Technical SEO | | craigycraig0 -
Directory URL structure last / in the url
Ok, So my site's urls works like this www.site.com/widgets/ If you go to www.site.com/widgets (without the last / ) you get a 404. My site did no used to require the last / to load the page but it has over the last year and my rankings have dropped on those pages... But Yahoo and BING still indexes all my pages without the last / and it some how still loads the page if you go to it from yahoo or bing, but it looks like this in the address bar once you arrive from bing or yahoo. http://www.site.com/404.asp?404;http://site.com:80/widgets/ How do I fix this? Should'nt all the engines see those pages the same way with the last / included? What is the best structure for SEO?
Technical SEO | | DavidS-2820610