Footer images links, good or bad?

[pompero99]

Hi everybody! I have a very serius question because i have a problem with this. We run a website of voucher codes and we are looking that our rivals are putting their logos on footers of online stores with images, sometimes link to home, sometimes link to store within webpage.

Should i ask for the same to online stores? I have scary to get a penalty by Google. Please help me with this and recommend me something because we are doing fair play but rivals are doing this and they get best results in SERPS.

Thanks very much!

Best regards!

[Ray-pp]

If it is in their footer, than I'm guessing that a link to your home page is best; unless the home page to your store is separate and you want the authority to go to that page (i.e. you're trying to rank the store higher in the SERPs).

I would try and get highly relevant, contextual links to deep pages of your site from them, if possible.

[pompero99]

Thanks Ray-pp, but... which should be better, link to home or link to store within my website? That's my dude.. ?¿

Best regards

[Ray-pp]

Google does discount links in the footer. However, they still do carry weight and if you could get a footer link from a website that is relevant and good quality (i.e. doesn't have a ton of spammy links, or an abundance of external links) then I would try and capture that.

Image / text link is fine, just don't have it be spammy anchor text.