A huge spike in traffic, mainely from social and organic
-
Hi there,
We see this huge spike in traffic to our home page for almost a week now.
When I check the source I see a crazy spike in Facebook traffic (25,630% change!!), Twitter and organic. The spike in traffic is to our home page alone.
The bounce rate is much higher than avg. and time on page is shorter. Also, no. of new visitors to the site is higher than average.
The traffic is obviously low quality and is hurting our site's statistics.
Any ideas as to why this is happening?
Many thanks in advance,
Gal
-
Nope, the / is the end of the line
-
I think drilldown should be available if you just click 'facebook.com' etc - no?
-
My second thought is perhaps someone has scraped your GA code and has it on another site? Are you using Google tag manager or do you have the GA code right in the source code of your website? Can you check http://spyonweb.com/ to see if any other websites have your GA code on them?
-
No drilldown available from that point unfortunately.
I can see specific social pages that refer to other site pages but that is our "normal" traffic, while the problem here is low quality traffic (you can see the bounce and avg. time on page) in huge numbers going to our home page.
I have searched the social networks for brand mentions (I also use Mention for this) and nothing extraordinary came up.
This type of traffic is very unusual in every aspect - the huge numbers, visits to home page only, bad quality signals and the fact that it goes on for a few weeks now. Our activity on social couldn't have bring something like this, plus it also seen it the organic traffic.
-
can you go in even further, showing the Facebook pages/profiles that refer to you? Have you searched for your website, business name, name in Facebook and Twitter? Have you promoted a #Hash to social media or anything?
Maybe start by searching in the Social Media networks to see if anything comes up.
-
Hi Dan,
Thanks for your help!
Unfortunately it didn't reveal anything (to my understanding) as the referral path of this mass traffic is '/'.
I have attached a print screen so you will be able to see all the numbers.
Any ideas on this one?
Many thanks
Gal
-
- Go to Acquisition -> All Traffic -> Referrals
- Click secondary dimension
- Type "Referral Path" and select that.
- You will now see the full URL path of each referring domain.
Let us know if you see anything!
-
Hi Jarno,
Thanks for replying. I'll be happy to provide more info, of course.
All this traffic is going to our home page http://www.tomedes.com/.
As to the referring Social Media users / pages, where can I find this data?
Thanks again,
Gal
-
Gal,
could you perhaps provide some more information? URL, referring Social Media users / pages, etc.
Otherwise we wouldn't know where to look.
Regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic Traffic going to Direct? How to find the ultimative proof
Hi there, a few months ago we had a new site launch. As we operate internationally, visitors in different countries do get redirected to the specific country subfolder. e.x. domain.com/it Since site launch. Direct Traffic is performing really really well(almost to good to be true) while organic is doing decent but not more. I'm quite sure, that a part of direct belongs to the organic channel. Though now I need strong arguments to fight against our own web development team. Do you have any suggestions, where and how I can find strong evidence of my hypotheses? Thanks in advance
Reporting & Analytics | | ennovators0 -
Universal Analytics - is it awarding traffic incorrectly ?
A few days ago deployed a new site. A funny thing happened within one day. Google Analytics commenced reporting Organic traffic as lifting by 25%. At the same time Google Analytics commenced reporting that direct traffic dropped by 25%. All other traffic sources remained at the same level. This is all being reported through GA Universal. Has anyone experienced this before? Any advice is appreciated. Also noted that with Google Webmaster is reporting, since the day of the new site deployment, a 40% drop in impressions and click. Reported referrals on this deployment day also went through the roof. All of the Google tools I am depending on are not supporting my discovery of a solution to this. If anyone has been through this on universal analytics or traditional analytics please help! Offering lots of good karma points in return. Cheers.
Reporting & Analytics | | Oxfordcomma0 -
Does PPC affect SEO Traffic?
Last week my website (www.cooke.co.uk) started PPC advertising with Google. This has been successful in increasing the amount of overall traffic to the site. However, since we started the PPC advertising, our traffic from organic search has decreased significantly. Our rankings haven't changed dramatically enough to warrant such a decrease. Has anyone else been in a situation where organic traffic has dropped as a result of launching a paid campaign? What did you do to rectify it? Thanks.
Reporting & Analytics | | AAttias0 -
Organic Traffic From...Mountain View, CA?
I've noticed something a little odd in my organic search traffic lately. Looking at several websites that target the Minneapolis area, I'm seeing some organic searches come in (typically using head keywords - no geo-modifier) from Mountain View, CA. There's no way we are truly ranking well on these terms in California, so it certainly feels like Google sniffing around. I was worried that perhaps they were checking into penalizing us or something, but we've actually seen upticks in search traffic lately. This traffic is not showing up in Google Analytics, just Adobe SiteCatalyst. In the past, spikes from random locations were probably some sort of crawler, like the preview bot, but these are coming in as searches with (for now) keyword data. Has anyone else seen anything like this?
Reporting & Analytics | | SarahLK0 -
Traffic by keyword- phenomenon
I have several keywords that seem to bring visitors in but when I look at my rankings it shows that I have no ranking authority at all. Are these just robots or some non human click? Or how do I even get these visitors?
Reporting & Analytics | | Retail_Endeavors0 -
Traffic has dramatically fallen. Why?
Hello there, On the 16th of April 2013 our website traffic dropped dramatically. See attached a screenshot of our Google Analytics. Our traffic had been growing steadily for the last 10 years. Our website http://www.wattsandco.com/ Does anyone know what could have caused this? Thanks wBeewWL
Reporting & Analytics | | roberthseo0 -
Google Analytic - Is it possible to see which organic keyword triggered goals?
Hi, I am trying to see which of my Google organic keywords triggered my goals? In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic). Is it possible to see which organic keywords trigger goals?
Reporting & Analytics | | AdvanceSystems0 -
Tracking Social Media Logged In Users Help
Hi, I recently read Tom Anthony's post on "Monitor Which Social Networks Your Visitors are Logged Into With Google Analytics". I have looked and re-looked at the code implemented and after two days I am still not getting any results tracking. Could somebody please take a look at my site and tell me if they see any conflicts or errors I may have made when installing the code. Thanks for any help!
Reporting & Analytics | | BryanCasson0