Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Listing all services on one page vs separate pages per service
-
My company offers several generalized categories with more specific services underneath each category.
Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer.
I have a feeling this is shooting us in the foot.
Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
-
I would advice to put everything on one page. (This is also great for a broad keyword)
Then have short descriptions in there the a link to a specific page for each service. (Specific targeted keywords)
-
A page per service area is likely to be better from a pure SEO perspective, particularly if these relate to phrases that potential customers are likely to serve. A page per service is going to give you the opportunity to really expand on the information on offer and probably rank for more related terms further down the tail as well. It also makes is easier to focus your one page optimisation more at the theme for each page.
From a user experience / conversion perspective it could help too. That additional information, some focus and the chance to sell the benefits more should funnel more people towards conversion if it is done well.
One potential pitfall is if you are in an area where potential customers might not know exactly which product areas are right for them. The "everything on one page" approach can work well when people want to scan their eye down what is on offer and find what is relevant to them. Many sites now take a best-of-both approach: Have one page per service, but still have a services page that gives a shorter overview of each aimed at directing people towards the right choice for them, as you suggest in your last paragraph.
-
OK... that's good.
-
No. "Voice" is a link in the menu that takes you to the Voice page.
-
Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer.
Does this mean that the info is "hidden" until the visitor clicks? If that is the case that info is not being used by Google and possibly other search engines.
We removed all of the "click to view" elements on our sites a couple years ago because the traffic on those pages went to crap.
-
Personally I would look at creating a main category page and then have the services in pages below that allowing you to fully optimise each of these services. Having separate pages means you will be able to optimise all the on-page factors specifically for each service strengthening the chances of ranking for more of your services as key factors such as the page title, h1 header and other on-page content will have the specific service keyword in them. Don't forget to make sure your meta description is also specific and has a good call to action in order to help encourage the all important click-throughs from the search engine results. Also make sure your URL is optimised to contain the relevant service/service related keyword. As you say you need to create unique content for each. Having separate pages in your internal link structure allows you so much more freedom to optimise for the specific services based around relevant keyword research for each. I would also consider how you could possibly earn relevant links to these pages as this will also help increase their authority and ultimately ranking.
You might find having a look at this useful - http://moz.com/learn/seo/internal-link
Hope this helps!
-
If you are going to expand further on each service, then it makes sense to break it down further and use a blurb on the main services page for each. Google what is called a silo site structure for more information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang Errors 404 vs "Page Not Found"
For a websites that differ between catalogs (PDPs) what hreflang error causes the least harm? Obviously the best solution is to only have hreflang for shared products, but this takes more work to implement. So when no identical product exists... 1. Hreflang points to 404 or 410 error. 2. Hreflang points to 200 status "Page Not Found" page. This obviously has the additional issue of needing to point back to 100+ urls. I want to avoid having Google decide to ignore all hreflang due to errors as many correct urls will exist. Any thoughts?
On-Page Optimization | | rigelcable0 -
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Category pages, should I noindex them?
Hi there, I have a question about my blog that I hope you guys can answer. Should I no index the category and tag pages of my blog? I understand they are considered as duplicate content, but what if I try to work the keyword of that category? What would you do? I am looking forward to reading your answers 🙂
On-Page Optimization | | lucywrites0 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
301 vs 410
Hello everyone! I'm going through a large list of old 404 links that search console has given me and a lot of these links need to be 301'd. My question is, should I 410 some of these links if I can't find a good place to 301 to? Or is there another thing I should do that is better practice. Thanks!
On-Page Optimization | | KathleenDC0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
301 redirects from several sub-pages to one sub-page
Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...
On-Page Optimization | | MarieA1 -
URL for location pages
Hello all We would like to create clean, easy URLs for our large list of Location pages. If there are a few URLs for each of the pages, am I right when I'm saying we would like this to be the canonical? Right now we would like the URL to be: For example
On-Page Optimization | | Ferguson
Domain.com/locations/Columbus I have found some instances where there might be 2,3 or more locations in the same city,zip. My conclusion for these would be: adding their Branch id's on to the URL
Domain.com/locations/Columbus/0304 Is this an okay approach? We are unsure if the URL should have city,State,zip for SEO purposes?
The pages will have all of this info in it's content
BUT what would be best for SEO and ranking for a given location? Thank you for any info!0