Force youtube video to appear in search?

[Valdo2222]

Hi,

I haven't done much Youtube optimization yet, and now I have a Youtube project. I was wondering if one can "force" Google to display a video on an organic SERP that originally did not include any videos at all?

Thanks for thoughts!

[ConnectMedia]

Hi,

One actually can't "force" Google to rank a site or a video, what would advise is one to EARN the right to be Ranked and Indexed by Google, this will be a more fruitful way of to approach this. The "forcing" attitude is more of a decade ago mentality unlike for one in 2015, of which may put you in contravention of Google's Webmaster guidelines. Leading to your site being DE-indexed from Google.

What would advise is to highly optimize your YouTube page, have links pointing to it, get thousands of people viewing the YouTube Video, create Original Content, even promote the YouTube Video and without a doubt, it will be indexed and ranked by Google.

[Valdo2222]

Hey Martinj,

Thanks. And how do you link it? Is linking the Youtube page better or embedding the video? Or are they equally effective?

[Martijn_Scheijbeler]

If you would optimize your video really well in terms of content, description, transcription and point a lot of valuable links to it then most certainly it will start ranking in the search results as well.