Client with business website as well as franchise site
-
I have a client who has created a Weebly web presence alongside his provided franchise website. What is my best strategy as he does not wish for the franchise site to out-perform his Weebly presence.
-
Excellent idea regarding the sub-domain. While not perfect it helps tie the two sites together rather than there being 2 completely separate domains.
Thank you very much Samuel and have a great day.
-
Hello, thanks for the question! If I understand you correctly, you want to know how to prevent company's franchisee's website from outperforming the main company's website? I'm not too familiar with Weebly, but I can offer some general thoughts.
Nutshell: Put franchisee websites "under" your own via subdomains or subdirectories.
Your website (root domain): example.com
Franchisee websites: (subdomains) franchise1.example.com and franchise2.example.com OR (subdirectories) example.com/franchise1 and example.com/franchise2
There are pros and cons to each. Subdomains tend to allow for much more variety in design and functionality because they are not usually "locked into" an overall layout. However, Google tends to view them as (almost) entirely-different websites. So, a link going to a subdomain may not "benefit" the overall root domain. However, links going to subdirectories do benefit the entire root domain but those individual sections of the site are usually locked into the overall UX.
I could go into a lot more detail, but I hope this might help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rebranding with the same website
Hello, I like to rebrand my site for the same URL - How can i do this?
Local Website Optimization | | signsny
Example: My site URL is www.signsny.com and i used "SignsNY" as brand name and citations and after the website redesign, i decide to go with "Signs NY" so i change the citations and pick the word as Signs NY to use but in google i lost the site links and knowledge graph on **Signs NY **keyword.......... Can you suggest me what to do and how to change the things for better results? Thanks,
Abie0 -
Does it matter how or what site you use to GeoTag your photos?
I found a site that was very easy for me to upload my pictures, add the coordinates, download it and put it on my site. The site is GeoImgr.com, but it's not nearly as popular as some of the other's out there. Does that matter? I'm under the impression that as long as the GPS coordinates show up in the XIF Viewer, then I've gotten whatever benefit (albeit slight) there is to get. Is that correct? Or is there something about tagging them from the more popular sites like Flickr or Panaramio? Thanks, Ruben
Local Website Optimization | | KempRugeLawGroup0 -
Onsite Optimization for 2 Locations on One Site
Hello, We have multiple client who have 2 office locations n the same state in varying counties and would like to have their site rank for two counties. Is this plausible ? For instance they would like their header tags to read "Lawyer in Middlesex & Monmouth County NJ" Rather than "Middlesex County NJ Lawyer" Would this be an effective strategy or be seen as stuffing by Google?
Local Website Optimization | | Armen-SEO0 -
How to handle clients who want to target far away from their location?
In general, How do you recommend handling clients that are persistent about targeting a location that is very far away from their physical location, i.e. the client is in Providence, RI, but wants to target Boston, MA. I typically give them a discussion about how they will not rank in the 7 packs, particularly post pigeon, but wanted to know if the Moz community had any other tips since this seems to come up so frequently. Thank you!
Local Website Optimization | | Red_Spot_Interactive1 -
Rebranding a Website to a new Domain Name
Hi All, I'm looking to rebrand my current website to a new domain name.
Local Website Optimization | | Mark_Ch
In short the current website has out grown it's potential. The domain name is not memorable nor is it attracting a wider audience.
I will create my new website and 301 redirect the old website to the new, hence pass SEO value. Google Places
Having spoken to Google they tell me that I can simply change the URL in Google Places to the new URL. Articles on my current website
I have a number of rich content articles on my current website, can I simply create my new website and copy & paste these previously written articles? Google+, Twitter, Facebook, etc.
What should I do for accounts associated with the current website? Any other useful information would be much appreciated. Regards Mark0 -
Website Migration - remove unnecessary sub-folder?
Rebuilding a site that currently has good rankings. The original site was build in Joomla. I am doing the rebuild on WordPress. The old site is at the domain www.savannah-dentist.com, but clicking on any link generates a url with a subfolder; i.e. the website is at www.savannah-dentist.com, click on the logo and you will go to www.savannah-dentist.com/rosenthal/, the "meet the doctors" link goes to "www.savannah-dentist.com/rosenthal/meet-the-doctors" When I rebuild the site, do I have to retain that url structure? If I get rid of the folder and make everything simply like www.savannah-dentist.com/meet-the-doctors, will I be jeopardizing our rankings? Thanks! -Adam
Local Website Optimization | | aj6130 -
Website Mods and SEO for Multi-Location Practice?
We're in the process of taking over a WordPress website within the next week for a 3 location medical practice. These are in 3 different cities. 1 location is in a pretty competitive market, while the other 2 are not. The current site isn't bad for design and navigation and they don't have the budget for a full-redesign. Structurally, it is sound. It lacks a lot of content though and a blog. It is not responsive, should we convert to make it responsive? At first glance you can't tell they have 3 locations and their content for each location and services offered is pretty weak. What other suggestions do any of you have for getting the main site to rank for all 3 locations? I know it'll take some time since they are no where to be found now, but just looking for any other tips you may all have. Thanks!! - Patrick
Local Website Optimization | | WhiteboardCreations0 -
Bing ranking a weak local branch office site of our 200-unit franchise higher than the brand page - throughout the USA!?
We have a brand with a major website at ourbrand.com. I'm using stand-ins for the actual brandname. The brand is a unique term, has 200 local offices with sites at ourbrand.com/locations/locationname, and is structured with best practices, and has a well built sitemap.xml. The link profile is diverse and solid. There are very few crawl errors and no warnings in Google Webmaster central. Each location has schema.org markup that has been checked with markup validation tools. No matter what tool you use, and how you look at it t's obvious this is the brand site. DA 51/100, PA 59/100. A rouge franchisee has broken their agreement and made their own site in a city on a different domain name, ourbrandseattle.com. The site is clearly optimized for that city, and has a weak inbound link profile. DA 18/100, PA 21/100. The link profile has low diversity and generally weak. They have no social media activity. They have not linked to ourbrand.com <- my leading theory. **The problem is that this rogue site is OUT RANKING the brand site all over the USA on Bing. **Even where it makes no sense at all. We are using whitespark.ca to check our ranking remotely in other cities and try to remove the effects of local personalization. What should we do? What have I missed?
Local Website Optimization | | scottclark0