What are effective ways of finding people to link to my blog post?
-
So I spent ages creating amazing content and have loads of interest in it from my social media and people visiting my site are reading deep into it. I have so far not been able to get anyone to link to it. What am I doing wrong???
-
Hi John,
Here are a few reasons why you got a "0 percent link acquisition rate":
- The email pitches are all self-promotional (doesn't add any value to the recipients). You may want to try sending an email and just simply describing your content, then ask the target if he wants to see the page. Give him the link (if the content is uniquely useful, he will not hesitate to link to you).
- The potential linker is not interested to your content (you need to qualify your list of link prospects before sending emails to them). Make sure that the people you want to reach out to are interested to see, share and even link to your content.
- No pre-engagement activities. Tap into the radars of your target linkers first. Comment on their latest blog posts (with value-added insights) and subscribe to their email lists. This way you can increase the odds of getting a link from the prospect since you're not a stranger anymore to him/her. Check out this resource for more tips.
Happy linking!
-
Thanks for your question! It's a situation that I've personally seen a lot. I hope I can help.
First, I'd suggest that you change your mindset so that you think less about getting links and more about genuine marketing. Second, read this Moz essay of mine on an introduction to getting coverage and attention to content. (I also have a follow-up on integrating SEO and public relations.) The best links, rankings, traffic and more are actually just good by-products of doing good public relations and publicity.
The basic idea:
First, determine your website's target audience. Second, find out what major news outlets, publications, and blogs are actually read by your target audience. Third, use the methods that I detailed to get news coverage, a quality article, and other attention to the content that you produce from those specific websites. Essentially, get publicity for the amazing content that you produce!
One of those "earned" and "natural" links are better than 100 or 1,000 "built" links. If you have any questions, let me know!
-
A couple of useful tools for finding influencers to reach out to are
http://buzzsumo.com/ and MOZ's own https://followerwonk.com/
Hope this helps and good luck!
-
Are you already networking with other site owners who blog about similar content, and if so, have you shared or linked to their stuff? I would reach out to influential site owners you've helped by amplifying their content. Write a professional email that demonstrates that you've read their stuff and know their audience, and make a great case on why they will appreciate the piece you are writing about. Make it as personal and professional as possible, and your chances of earning a link are greatly increased.
Hope this helps!
-
What steps have you taken to reach out to people and actively obtain links?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Footer images links, good or bad?
Hi everybody! I have a very serius question because i have a problem with this. We run a website of voucher codes and we are looking that our rivals are putting their logos on footers of online stores with images, sometimes link to home, sometimes link to store within webpage. Should i ask for the same to online stores? I have scary to get a penalty by Google. Please help me with this and recommend me something because we are doing fair play but rivals are doing this and they get best results in SERPS. Thanks very much! Best regards!
White Hat / Black Hat SEO | | pompero990 -
Do industry partner links violate Google's policies?
We're in the process of The Great _Inquisition_piecing together a reconsideration request. In doing so, we reached out to an agency to filter and flag our backlinks as safe, should be no-followed, or should be removed. The problem is, they flagged several of our earned, industry partner links (like those pointing to us, HireAHelper, from 1-800-Pack-Rat and PODS for example) as either should be no-followed or should be removed. I have a hard time believing Google would penalize such a natural source of earned links, but then again, this is our second attempt at a Reconsideration Request, and I want to cover all my bases. What say you Moz community? No-follow? Remove? Leave alone?
White Hat / Black Hat SEO | | DanielH0 -
Domain authority - Low quality links
I have a question I hope people can help me on. it is my intention for my next project to focus on domain authority, and a small number of high quality links. I have a couple of scenarios I would appreciate some advice on: 1. Can lower quality links lower domain authority? 2. Would you avoid links from low quality sites no matter what \ what domain authority levels should you avoid links from. 3. Should I be looking at link profiles of the sites I get links from. Does it matter if a site I get a link from has 1000's of spammy links (i.e. something to look out for when doing guest blogging). 4. Should I avoid directories no matter what, or is high pr \ domain authority directories ok to use, if I end up on a page of other relevant directory submissions related to my niche. Essentially, my aim is to have high quality links, but equally, there are some decent sites on the fringes that I will need to consider (based on a competitors link profile I researches).
White Hat / Black Hat SEO | | Jonathan19790 -
IS there such a thing as a Link Juice Viewer?
Hi, I am managing the tech and SEO for an ecommerce site with a big mega menu with over 140 cats/subcats and well, I know that my link juice is diluted and am thinking of cutting back on the categories but in the meantime. Is there a link juice visualizer? How can I see in a visual format how linkjuice is flowing through the site? Thanks
White Hat / Black Hat SEO | | bjs20100 -
Removing Unnatural Link Penalties
As soon as I began working in my current position at my current company I noticed my predecessor's tendency towards buying link packages from blackhat companies... I knew we were being penalized, and had to prove to him that we needed to halt those campaigns immediately and try our darndest to remove all poison links from the internet. I did convince him and began the process. There was 57% of our backlinks tied to the same anchor phrase with 836 domains linking to the same phrase, same page. Today there are 643 of those links remaining. So I have hit a large number of them, but not nearly enough. So now I am getting messages from Google announcing that our site has been hit with an unnatural link penalty. I haven't really seen the results of this yet in the keywords I am trying to rank for, but fear it will hurt very soon and know that I could be doing better in the meantime. I really don't know what to do next. I've tried the whole "contact the webmasters" technique and maybe have had 1/100 agree to remove our links. They all want money or don't respond.. Do I really need to use this Disavow tool?
White Hat / Black Hat SEO | | jesse-landry
I hear mixed things about it.. Anybody with experience here like to share their stories? Thanks for the moral support!0 -
Does 301 redirection will effect my site in the future?
Hello Guys, I am totally new to SEOMOZ.com, when I had issues with my website I asked one of my friend who does SEO he suggested me to implemented 301 redirection approximately 11 months a go, here is the URL of the website http://www.bharatdesi.com/hyderabad . Will Google ban my website from search engine results, what would be the worst scenarios. know there are really good SEO people who follow SEOMOZ everyday... Can any one here please suggest me with some good answers weather I have to remove 301 redirection or I can still keep the same until my home page gets redesigned. I don't really understand all the concepts of SEO, but if some one can help me with the good answers I can ask my developer to the same. Thank you
White Hat / Black Hat SEO | | Vinss0 -
Internal Link Structure
Hello Everyone, I'd be grateful for a little feedback please; This is my site, the home page
White Hat / Black Hat SEO | | TwoPints
of which is targeting the phrase jobs in **** (I'm sure you can fill i the gap
:)) I've made a few changes recently which has included having the
Contract jobs in **** | Permanent Jobs in **** | Temporary Jobs in **** & Today’s
jobs in **** links added to the homepage... Perhaps foolishly and impatiently, I did all of these at the
same time, whilst also changing the sites internal link structure, specifically
for all links to the homepage, which previously were like <a<br>href="/">Home and have now been changed to <a<br>href="/">jobs in ****</a<br></a<br> Meaning that I have 4500 internal links with the anchor text
'jobs in ****' But rather than seeing an improvement n my SERPs ranking, I have
gone from page 2 of Google to page 6, and falling...... Apart from being inpatient, what have I done wrong? Many thanks0 -
Is OSE data reliable and removal of malicious inbound links?
I ran a report on my site (www.rentscouter.com) using OSE and it is reporting some very strange inbound links like: anchor text = Megan http://www.newswire.ca/en/releases/mmnr/smr/Paul_Henderson_Interview_Full_Clip_REVISED.f4v?m=pc&a=bookmarkList.view&target_user_id=1&search_type=tag&keyword=蒲田・大森・羽田周辺 http://www.newswire.ca/en/releases/mmnr/smr/Paul_Henderson_Interview_Full_Clip_REVISED.f4v?m=pc&a=bookmarkList.view&target_user_id=1&search_type=tag&keyword=熱闘!甲子園%2F高校野球ゲーム http://www.hawkeyesports.com/photos/schools/stan/sport/m-baskbl/04-05action/Thumbs.db?pages10=10&size=9?pk=1 anchor text = Alexa's Mom http://www.lg.com/it/products/documents/LE8800.epk?action=view&pageId=214&start=69164 http://www.michigan.gov/documents/techtalk/SEM-0601_191695_7.dot?blogname=mahdid&sub=5&tpl=0 anchor text = http://fansofdavid.com/wp-content/uploads/2011/03/4v5sh3k1.htm?seccion=busqarag_s&busq=Huesos&?seccion=basearag_c&id=3&?seccion=busqarag_s&busq=Huesos&?seccion=basearag_c&id=3&_pagi_pg=596 However, none of these seem to show up in my Google Webmaster account. And generally when I go to some of these links I can't find any reference to my site - is the OSE data bad or are these really shady links someone is building to knock down my site? What is showing up in GWT are a bunch of growing crappy links that redirect to some advertising site - does anyone know of a way to get these removed by Google as I doubt I'm going have any luck trying to contact the owner(s) of these sites: |
White Hat / Black Hat SEO | | BoulderJoehttp://harleydavidsonjacket.org/article/252213-best_penis_enlargement_methods.htm |
|http://harleydavidsonjacket.org/article/252426-plumbers_and_gasfitters_needed_urgently.htm |
|http://harleydavidsonjacket.org/article/252451-the_importance_of_plumbers_and_more.htm |
|http://harleydavidsonjacket.org/article/253039-football_betting_systems_can_they_be_profitable.htm |
|http://harleydavidsonjacket.org/article/253131-my_teen_wants_to_know_how_sex_was_and_is_for_me_what_do_i_say.htm |
|http://harleydavidsonjacket.org/article/254364-why_marriage_counseling_is_good_for_you.htm |
|http://harleydavidsonjacket.org/article/254449-herpes_dating_service_what_is_it.htm | Yes, I know Google will theoretically and maybe eventually "ignore" such links, but that will be on Google time 4 weeks or 4 years - who knows. Plus, with a younger site with a thinner link profile - anything like the links above can't be helping me...... I'm trying to figure out why my site keeps bouncing between #5 and #255 for specific keywords and determining if I have a google penalty which is being discussed in this thread: http://www.seomoz.org/q/help-with-diagnosing-google-penalty
0