Does adding relevant keywords to social postings help with SEO?
-
I was doing some research on social postings and SEO and couldn't really find the answer to my question. Would adding in SEO keywords help with my site's relevancy or would it just help boost my site because of backlinking?
For example if I were to add a new Facebook post "Check out these great new blue widgets " help more than "Check out these new products "?
Thanks!
-
Facebook and Twitter are no follow links, which means that there is no benefit at all to your link profile. I agree with Robert mostly. Since these links are no follow, the key terms will only help if users are searching the respective social media platforms for your product. The benefit to SEO from Social networks comes solely from the trust factor social signals send.
High engagement tells the engines that you are a reputable business, and, as we continue through 2015 most SEOs expect these social signals to increase in importance. I would recommend that you use your social media to build popularity and increase your audience. Stuffing your pages with keywords will have absolutely no effect on your SEO rankings.
The exception to this is Google Plus. Posts on Google Plus can influence the SERPs of people who are in your circles. For example, when I am logged into my MCC account and I search for one of my key terms, I often see my Google plus posts in the results. Other than that, there is no benefit to that platform either.
Here is another post with some more information I might have missed. Hope that helps!
-
Hello Kaitlyn,
What you are describing would not help you from an algorithmic perspective. It would, however, make your posts more open to users who were specifically looking for content related to "blue widgets". This would drive more targeted traffic to your site, which might lead to better conversion rates.
This would not help with backlinking (except that visitors to your site might link back to your article if they found exactly what they were looking for, in which case specifying the purpose of the article would probably help), nor would it do much for your rankings in Google (assuming the content was properly optimized), except as a measure of trust as indicated by your site visitors (CTR, BR, etc.)
At the end of the day, it is not about how much traffic you can send to your site, but how well that traffic converts.
The short answer to your question is that it would help, but only through "soft ranking factors" (user experience) rather than "hard ranking factors" such as linking, on-page optimization, etc.
Hope this helps and best of luck!
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Will links from startup/tech blogs help a site rank for *money* keywords?
If a startup has a tech blog (say, domain.com/tech) and a startup journey blog (on domain.com/journey — think groovehq.com/blog), will garnering high PA/DA links to those pages help the root domain rank for keywords related to the startup's services? For example, continuing the Groove example, will quality links to their aforementioned startup blog help them rank the homepage for Online Help Desk Software? Even when those links are from non-helpdesk content on non-helpdesk sites? My theory is that links from high DA sites won't be a bad thing — as long as they're not from spammy pages and done naturally. In some niches, where it's hard to get organic product-related links, this might be a worthwhile strategy. Am I right? Or sadly misguided...? 🙂 EDIT: BTW. The niche I have in mind is fairly uncompetitive, and it'd be easier to garner links from the startup/tech community than the niche community itself.
Link Building | | brandrsn1 -
Advices On Yoast SEO!
Hello Guys, I have a short issue, that i still can't figure it out from my previous Q&A. Why is google doing this ( ranking for a tag and not for title tag ) - do I have some misplaced setting in yoast seo? Please find the attachment. Also there is any way that someone could help me edit something in yoast? Thanks. KDu0Z1Y
Link Building | | DexSmart0 -
Keyword Domain URL structure
Hello all, We have a domain with one of the primary keyword within the domain itself (audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture ( http://audisite.co.uk/new-audi/a4 ) which we were thinking of modifying to something like audisite.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself. Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach incorrect to URL optimization fundamentally incorrect? /a4 /new-audi-a4 /new/audi-a4 /new-audi/a4 /new/audi/a4 I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.
Link Building | | nirpan0 -
Ranking drop Any help please
hi i got a website www.willowstairlifts.co.uk and I am doing seo for keyword Stairlifts , it was going all good i managed to get it from page 15 to page 4 but yesterday its start going backward it jumps back from position 31 to 61 , i have been very careful in doing on page and also with my link building. I have just a few directories , bookmarks and I am targeting guest post, and i have got few links from them. i cant find anything wrong and worried, as surely it can be a penalty, is it just google dance? as i am aware google is recently doing some updates which they are denying it. hope you guys can help me , many thanks
Link Building | | conversiontactics0 -
Value of IMG links for SEO
Hello, I'm looking for some new ways to build links (IE, letitimate not spam), and I know sites featuring a site that I created would be an interesting way to do so. My question is this, the StudioPress Showcase pages http://www.studiopress.com/showcase/baltimore-print-studios link back to your site with an image, with some "Almost URL Alt text". How valuable would this link be, given that the DA is 97 and the PA is in the upper 40s Thanks Zach
Link Building | | Zachary_Russell0 -
SEO Fightback
I just got a spam email company (SEO FIghtback) that claims they can create backlinks through trusted Wordpress networks that cannot ever be rejected by google. I believe it to be just another linking company wanting to suck $97 bucks a month out of me, I thought I would ask the experts on this site. The video was cool....for about 30 second......but that is all I could handle. It ultimately became one of the most irritating commericals ever and truly grated on my last nerve. Thanks
Link Building | | thompsoncpa0 -
About Paid Ads/links - Question
My name is Benny, i am writing here from account of my uncle, because he is a pro member, and i am a student dont have money to pay premium package. Now, I have placed some ads/links on a strong domains, for about 8 months, i paid always, but about 6 weeks i was sick, on hospital, and i have forget to renew the links, and now are removed, and ranking down too. My question is, can i restore the links with same anchors on the same places again on the same sites, or what to do? it's this danger if a link was for a 6 weeks down, and now again to re-place, some of them are 3-4 weeks,and some 6 weeks, it's this danger to replace again or not? What do you suggest me?
Link Building | | leadsprofi0